課程信息
4.2
1,264 ratings
372 reviews
Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation....
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100% 在線課程

立即開始,按照自己的計劃學習。
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Beginner Level

初級

Clock

建議:3-5 hours/week

完成時間大約為5 小時
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English

字幕:English, Persian

您將獲得的技能

Personal BrandingSocial MediaManagementBrand Management
Globe

100% 在線課程

立即開始,按照自己的計劃學習。
Calendar

可靈活調整截止日期

根據您的日程表重置截止日期。
Beginner Level

初級

Clock

建議:3-5 hours/week

完成時間大約為5 小時
Comment Dots

English

字幕:English, Persian

教學大綱 - 您將從這門課程中學到什麼

1

章節
Clock
完成時間為 1 小時

Introduction

Hello and welcome! ...
Reading
1 個視頻(共 3 分鐘), 3 個閱讀材料
Video1 個視頻
Reading3 個閱讀材料
MOOC Learning Objectives10分鐘
Tweet me!10分鐘
My participation in the course10分鐘
Clock
完成時間為 1 小時

An Overview of Personal Branding

The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter)....
Reading
3 個視頻(共 17 分鐘), 4 個閱讀材料, 1 個測驗
Video3 個視頻
How Personal Should Your Brand Be?4分鐘
Why the Myers-Briggs (and similar) assessment6分鐘
Reading4 個閱讀材料
An Overview of the History of Personal Branding10分鐘
"Personal Branding is a Leadership Requirement, Not a Self-Promotion Campaign"10分鐘
Does the whole idea of self-promotion feel wrong?10分鐘
Assignment: Discovering your Myers-Briggs Personality Type10分鐘
Quiz1 個練習
Why Branding? It's the same question each time, but the answer options are all different! For each question, there is only one correct answer.12分鐘

2

章節
Clock
完成時間為 1 小時

Building your Brand's Infrastructure

Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand....
Reading
6 個視頻(共 32 分鐘), 3 個閱讀材料
Video6 個視頻
The Importance of Authenticity5分鐘
Brand Authenticity & Your Photo6分鐘
Revisiting your Three Words & Other Infrastructure6分鐘
Your Mission Statement4分鐘
Choosing your Board of Directors5分鐘
Reading3 個閱讀材料
Tips for Looking Your Best in Photos10分鐘
Background Reading on Mission Statements10分鐘
How to Choose the Members of Your Board of Directors10分鐘

3

章節
Clock
完成時間為 1 小時

Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web

Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu...
Reading
4 個視頻(共 25 分鐘), 2 個閱讀材料
Video4 個視頻
A Bit About Twitter5分鐘
Twitter Walk-Through8分鐘
Choosing free vs. paid digital real estate5分鐘
Reading2 個閱讀材料
A Look at Social Media Platforms10分鐘
Mashable's Twitter Guidebook10分鐘

4

章節
Clock
完成時間為 13 分鐘

Creating your Brand's Maintenance Plan

This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand. ...
Reading
2 個視頻(共 13 分鐘)
Video2 個視頻
To Automate or Not to Automate!7分鐘
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創建者 MMSep 11th 2018

An amazing stuff to address lot of the confusions related to personal attitude towards different things in this era of digital presence. Enroll if you really want to a lifelong learning experience!

創建者 DPFeb 18th 2016

Excellent course! The course made me think about how I should brand myself in the digital economy and which social media platforms would be best suited for me and my business. Thanks very much!

講師

Kimberley Barker, MLIS

Manager for Technology Education & Computing
Claude Moore Health Sciences Library

關於 University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

常見問題

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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