課程信息

51,996 次近期查看

Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. 
Learners will:

o	Understand both what personal branding means and what it means to inhabit their brand
o	Establish themselves on at least three social media platforms 
o	Create a mission statement for their personal brand
o	Build a board of directors for their brand
o	Become familiar with the basics of digital security and reputation management
o	Create a system for on-going brand maintenance 

Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.

可靈活調整截止日期

根據您的日程表重置截止日期。

可分享的證書

完成後獲得證書

100% 在線

立即開始，按照自己的計劃學習。

初級

完成時間大約為7 小時

英語（English）

字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 加泰羅尼亞語, 巴西葡萄牙語, 越南語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）, 波斯語

您將獲得的技能

Personal Branding
Social Media
Management
Brand Management

可靈活調整截止日期

根據您的日程表重置截止日期。

可分享的證書

完成後獲得證書

100% 在線

立即開始，按照自己的計劃學習。

初級

完成時間大約為7 小時

英語（English）

字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 加泰羅尼亞語, 巴西葡萄牙語, 越南語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）, 波斯語

授課教師

授課教師評分

4.64/5 （2,296 個評分）

Kimberley Barker, MLIS

Manager for Technology Education & Computing

Claude Moore Health Sciences Library

258,124 個學生

1 門課程

授課大綱 - 您將從這門課程中學到什麼

內容評分98%（36,143 個評分）

週

1

週 1

完成時間為 1 小時

Introduction

Hello and welcome!

完成時間為 1 小時

1 個視頻（總計 3 分鐘）, 2 個閱讀材料

完成時間為 1 小時

An Overview of Personal Branding

The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter).

完成時間為 1 小時

3 個視頻（總計 17 分鐘）, 4 個閱讀材料

週

2

週 2

完成時間為 1 小時

Building your Brand's Infrastructure

Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.

完成時間為 1 小時

6 個視頻（總計 32 分鐘）, 3 個閱讀材料

6 個視頻

The Heart of Authenticity: Choosing Your Three Cornerstone Words4分鐘

The Importance of Authenticity5分鐘

Brand Authenticity & Your Photo6分鐘

Revisiting your Three Words & Other Infrastructure6分鐘

Your Mission Statement4分鐘

Choosing your Board of Directors5分鐘

3 個閱讀材料

Tips for Looking Your Best in Photos10分鐘

Background Reading on Mission Statements10分鐘

How to Choose the Members of Your Board of Directors10分鐘

週

3

週 3

完成時間為 1 小時

Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web

Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu

完成時間為 1 小時

4 個視頻（總計 25 分鐘）, 2 個閱讀材料

週

4

週 4

完成時間為 13 分鐘

Creating your Brand's Maintenance Plan

This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.

完成時間為 13 分鐘

2 個視頻（總計 13 分鐘）

審閱

4.4

2527 條評論

5 stars
64%
4 stars
23.54%
3 stars
7.76%
2 stars
2.48%
1 star
2.18%

來自INTRODUCTION TO PERSONAL BRANDING的熱門評論

由 MH 提供2020年4月20日

Thank you, mam, for such a wonderful lecture. I will be trying to follow all of the advice. By the way in the lecture, I am trying to copy your communication style. And it's an amazing time for me.

由 RH 提供2020年7月19日

I really love this course! Mrs. Kimberley Barker is so friendly, humble and funny! She packed the course materials into a story telling format which I enjoyed so much, it's easy to understood.

由 DP 提供2016年2月17日

Excellent course! The course made me think about how I should brand myself in the digital economy and which social media platforms would be best suited for me and my business. Thanks very much!

由 CC 提供2020年2月16日

This course provided a very useful framework and etiquette for the use of social media and how to present oneself in these forums. The content and examples were helpful. Thank you, Kimberley!

查看所有評論

常見問題

我什么时候能够访问课程视频和作业？
讲座和作业的访问权限取决于您的注册类型。如果您以旁听模式参加课程，则可以免费查看大多数课程资料。要访问评分作业并获得证书，您需要在旁听期间或之后购买证书体验。如果看不到旁听选项：
课程可能不提供旁听选项。您可以尝试免费试用，也可以申请助学金。
课程可能会改为提供'完整课程，没有证书'。通过此选项，您可以查看所有课程材料、提交所要求的作业，以及获得最终成绩。这也意味着您将无法购买证书体验。
我购买证书后会得到什么？
您购买证书后，将有权访问所有课程材料，包括评分作业。完成课程后，您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
有助学金吗？
是的。如果您负担不起学习计划的注册费，则可以在选择学习计划时申请助学金或奖学金。如果您选择的学习计划提供助学金或奖学金，则您将在描述页面上看到一个申请链接。

還有其他問題嗎？請訪問學生幫助中心。

Introduction to Personal Branding