課程信息

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Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. 
Learners will:

o	Understand both what personal branding means and what it means to inhabit their brand
o	Establish themselves on at least three social media platforms 
o	Create a mission statement for their personal brand
o	Build a board of directors for their brand
o	Become familiar with the basics of digital security and reputation management
o	Create a system for on-going brand maintenance 

Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.

學生職業成果

27%

完成這些課程後已開始新的職業生涯

31%

通過此課程獲得實實在在的工作福利

可靈活調整截止日期

根據您的日程表重置截止日期。

可分享的證書

完成後獲得證書

100% 在線

立即開始，按照自己的計劃學習。

初級

完成時間大約為7 小時

英語（English）

字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 加泰羅尼亞語, 巴西葡萄牙語, 越南語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）, 波斯語

您將獲得的技能

Personal Branding
Social Media
Management
Brand Management

學生職業成果

27%

完成這些課程後已開始新的職業生涯

31%

通過此課程獲得實實在在的工作福利

可靈活調整截止日期

根據您的日程表重置截止日期。

可分享的證書

完成後獲得證書

100% 在線

立即開始，按照自己的計劃學習。

初級

完成時間大約為7 小時

英語（English）

字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 加泰羅尼亞語, 巴西葡萄牙語, 越南語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）, 波斯語

授課教師

授課教師評分

4.65/5 （2,167 個評分）

Kimberley Barker, MLIS

Manager for Technology Education & Computing

Claude Moore Health Sciences Library

242,172 個學生

1 門課程

授課大綱 - 您將從這門課程中學到什麼

內容評分98%（34,462 個評分）

週

1

週 1

完成時間為 1 小時

Introduction

Hello and welcome!

完成時間為 1 小時

1 個視頻（總計 3 分鐘）, 2 個閱讀材料

完成時間為 1 小時

An Overview of Personal Branding

The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter).

完成時間為 1 小時

3 個視頻（總計 17 分鐘）, 4 個閱讀材料

週

2

週 2

完成時間為 1 小時

Building your Brand's Infrastructure

Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.

完成時間為 1 小時

6 個視頻（總計 32 分鐘）, 3 個閱讀材料

6 個視頻

The Heart of Authenticity: Choosing Your Three Cornerstone Words4分鐘

The Importance of Authenticity5分鐘

Brand Authenticity & Your Photo6分鐘

Revisiting your Three Words & Other Infrastructure6分鐘

Your Mission Statement4分鐘

Choosing your Board of Directors5分鐘

3 個閱讀材料

Tips for Looking Your Best in Photos10分鐘

Background Reading on Mission Statements10分鐘

How to Choose the Members of Your Board of Directors10分鐘

週

3

週 3

完成時間為 1 小時

Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web

Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu

完成時間為 1 小時

4 個視頻（總計 25 分鐘）, 2 個閱讀材料

週

4

週 4

完成時間為 13 分鐘

Creating your Brand's Maintenance Plan

This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.

完成時間為 13 分鐘

2 個視頻（總計 13 分鐘）

審閱

4.4

2456 條評論

5 stars
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4 stars
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3 stars
7.72%
2 stars
2.48%
1 star
2.20%

來自INTRODUCTION TO PERSONAL BRANDING的熱門評論

由 PP 提供2020年6月11日

It is a really helpful course to learn about personal branding which an important aspect in our modern world. I highly recommend this course. And the tutor Kimberly is awesome and teaches really well.

由 OS 提供2021年6月22日

This course helps to identify the best way for you to create your own branding, from understand your personality to creating your own mission statement and how to engage your audience on social media.

由 SI 提供2020年8月29日

Understanding and application of Personal Branding with the fundamental skills to build leadership skills in the personal branding success in business is very important in today's E-network business.

由 PM 提供2021年3月11日

The content of this course was really good and could help in many different situations. I can tell I really learned so many new things that I've never heard of ! Thanks for providing such content :)

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Introduction to Personal Branding