Introduction to Personal Branding

弗吉尼亚大学

課程信息

383,360 次近期查看

Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. 
Learners will:

o	Understand both what personal branding means and what it means to inhabit their brand
o	Establish themselves on at least three social media platforms 
o	Create a mission statement for their personal brand
o	Build a board of directors for their brand
o	Become familiar with the basics of digital security and reputation management
o	Create a system for on-going brand maintenance 

Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.

學生職業成果

53%

完成這些課程後已開始新的職業生涯

47%

通過此課程獲得實實在在的工作福利

10%

加薪或升職

可分享的證書

完成後獲得證書

100% 在線

立即開始，按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為5 小時

英語（English）

字幕：英語（English）, 巴西葡萄牙語, 波斯語

您將獲得的技能

Personal BrandingSocial MediaManagementBrand Management

學生職業成果

53%

完成這些課程後已開始新的職業生涯

47%

通過此課程獲得實實在在的工作福利

10%

加薪或升職

可分享的證書

完成後獲得證書

100% 在線

立即開始，按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

初級

完成時間大約為5 小時

英語（English）

字幕：英語（English）, 巴西葡萄牙語, 波斯語

講師

授課教師評分

4.64/5 （1,106 個評分）

Kimberley Barker, MLIS

Manager for Technology Education & Computing

Claude Moore Health Sciences Library

169,662 個學生

1 門課程

提供方

弗吉尼亚大学

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.

教學大綱 - 您將從這門課程中學到什麼

內容評分98%（27,123 個評分）

週

週 1

完成時間為 28 分鐘

Introduction

Hello and welcome!

完成時間為 28 分鐘

1 個視頻（總計 3 分鐘）, 2 個閱讀材料

1 個視頻

Introduction3分鐘

2 個閱讀材料

MOOC Learning Objectives10分鐘

Tweet me!10分鐘

完成時間為 1 小時

An Overview of Personal Branding

The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter).

完成時間為 1 小時

3 個視頻（總計 17 分鐘）, 4 個閱讀材料, 1 個測驗

3 個視頻

Personal Branding: Why bother?5分鐘

How Personal Should Your Brand Be?4分鐘

Why the Myers-Briggs (and similar) assessment6分鐘

4 個閱讀材料

An Overview of the History of Personal Branding + Additional Readings10分鐘

Personal Branding and Leadership10分鐘

Does the whole idea of self-promotion feel wrong?10分鐘

Assignment: Discovering your Myers-Briggs Personality Type10分鐘

1 個練習

Why Branding? It's the same question each time, but the answer options are all different! For each question, there is only one correct answer.12分鐘

週

週 2

完成時間為 1 小時

Building your Brand's Infrastructure

Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.

完成時間為 1 小時

6 個視頻（總計 32 分鐘）, 3 個閱讀材料

6 個視頻

The Heart of Authenticity: Choosing Your Three Cornerstone Words4分鐘

The Importance of Authenticity5分鐘

Brand Authenticity & Your Photo6分鐘

Revisiting your Three Words & Other Infrastructure6分鐘

Your Mission Statement4分鐘

Choosing your Board of Directors5分鐘

3 個閱讀材料

Tips for Looking Your Best in Photos10分鐘

Background Reading on Mission Statements10分鐘

How to Choose the Members of Your Board of Directors10分鐘

週

週 3

完成時間為 1 小時

Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web

Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu

完成時間為 1 小時

4 個視頻（總計 25 分鐘）, 2 個閱讀材料

4 個視頻

Choosing the Best Social Media Platforms for Your Brand5分鐘

A Bit About Twitter5分鐘

Twitter Walk-Through8分鐘

Choosing free vs. paid digital real estate5分鐘

2 個閱讀材料

A Look at Social Media Platforms10分鐘

Mashable's Twitter Guidebook10分鐘

週

週 4

完成時間為 13 分鐘

Creating your Brand's Maintenance Plan

This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.

完成時間為 13 分鐘

2 個視頻（總計 13 分鐘）

2 個視頻

Why You Should Create an Update Schedule for Social Media6分鐘

To Automate or Not to Automate!7分鐘

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Introduction to Personal Branding