課程信息
15,333

第 3 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

At least 2 years of business or marketing experience and has conducted initial keyword search activities.

完成時間大約為14 小時

建議:4 weeks of study, 2-3 hours/week...

英語(English)

字幕:英語(English)

您將學到的內容有

  • Check

    Use keyword research to select best keywords to optimize your website in search results

  • Check

    Examine how to analyze, organize, create, and build content utilizing various strategies

  • Check

    Use best practices to develop a high quality local SEO approach

  • Check

    Develop a solid approach for achieving a productive and successful relationship with your client

您將獲得的技能

Keyword ResearchMarketingContent MarketingMathematical Optimization

第 3 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

At least 2 years of business or marketing experience and has conducted initial keyword search activities.

完成時間大約為14 小時

建議:4 weeks of study, 2-3 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 5 小時

Introduction

Welcome to week 1! As you may remember from Module 4 within the last course, Search Engine Optimization Fundamentals, keywords are an extremely important tool for helping your customers find you in an often crowded field. Effective use of keywords on your optimized website can result in free targeted traffic to your site, helping you to reach your business goals. In this module, you will use the keyword research you conducted in the last course and you will learn a process for selecting the best keywords to optimize your website in search results. We will look at concepts like relevancy to the site, keyword intent, how competitive the keyword is in organic search, and how well that term might convert once it receives traffic. We’ll also discuss how to identify and evaluate competitors, how to map keywords to pages, and how to create a keyword map for your clients and your own site. There is a lot to discuss in our first module, so if you are taking this course without learning the materials of module 4 within the SEO Fundamentals course, I highly recommend you complete that module before diving into this one. So, let’s get started learning how to apply keyword research!...
12 個視頻 (總計 53 分鐘), 1 個閱讀材料, 1 個測驗
12 個視頻
Applying Keyword Research Introduction48
Why do a Competitive Analysis?2分鐘
How to Perform a Competitive Keyword Analysis5分鐘
Analyzing Your Competition6分鐘
Develop a Plan to Compete10分鐘
Competing With Page Level Information4分鐘
Dealing with Larger Sites4分鐘
Mapping Keywords to Pages3分鐘
Questions to Ask3分鐘
Keyword Mapping Processes4分鐘
Creating a Keyword Map for Clients4分鐘
1 個閱讀材料
A Note from UC Davis10分鐘
1 個練習
Optimizing A Website For Search20分鐘
2
完成時間為 7 小時

Advanced On-Page SEO

Welcome to week 2! While keywords help users locate relevant web pages, it’s the content itself that determines whether a click converts to a sale or increased site traffic. In many corners of the SEO world, the expression “Content is King” is a generally accepted rule, and in this module we’ll examine content from many perspectives: how to analyze it, organize it, create it, make it great and build it into our strategies. You’ll also learn how to conduct effective competitive content analysis and internal content audits. And finally, you’ll learn how to create a site-wide content strategy building on the data we uncover in our study and analysis of content. ...
12 個視頻 (總計 62 分鐘), 1 個測驗
12 個視頻
Benefits of a Competitive Content Analysis3分鐘
Dissecting the Competitive Content Analysis3分鐘
What Kind of Content Will Resonate with Your Customers?4分鐘
Conducting an Internal Content Audit2分鐘
How to Begin Your Content Analysis5分鐘
Organizing and Evaluating Content6分鐘
Creating a Strategy for Optimizing Content3分鐘
Domain Level Content Strategy7分鐘
What Makes Content Great?7分鐘
Different Types of Content and How to Use Them8分鐘
Creating Impactful Content6分鐘
1 個練習
Advanced On-page SEO20分鐘
3
完成時間為 5 小時

Local SEO

Welcome to week 3! In the lessons that follow, you will take a close look at local SEO strategy. You will see how to optimize your Google business pages, on-site content and external references such as citations, backlinks, and reviews to help your local business have higher visibility in the local search landscape. By the end of this module, you should be able to not only describe a bit of the history of how Google displays local searches but also utilize best practices to develop a high quality local SEO approach. ...
10 個視頻 (總計 55 分鐘), 2 個測驗
10 個視頻
Local SEO1分鐘
Why's Local SEO Important?2分鐘
Local SEO History3分鐘
Current Local SEO Landscape3分鐘
Organic Search Versus Paid Advertising5分鐘
Google My Business!8分鐘
Improving Your Local Visibility10分鐘
Importance of Off-site Citations4分鐘
Quality Off-site Link Building8分鐘
Importance of Customer Reviews7分鐘
1 個練習
Local SEO20分鐘
4
完成時間為 7 小時

Creating an SEO Campaign

Welcome to week 4! In this module, we are going to discuss the human factor of SEO - how to manage your relationship with clients. We’ll talk about what should be discussed in the critical first meetings, how to manage your client’s expectations, and how to track and report on progress toward your client’s goals. By the end of this module, you’ll have developed a solid approach for achieving a productive and successful relationship with your client....
10 個視頻 (總計 51 分鐘), 1 個測驗
10 個視頻
Scoping an SEO Project5分鐘
Proving Your Value to Potential Clients6分鐘
Managing Client Expectations8分鐘
Asking the Right Questions7分鐘
Importance of Achieving Quick Wins2分鐘
Developing SMART Project Goals4分鐘
Establishing Benchmarks and Tracking Metrics8分鐘
Reporting Progress to Your Client5分鐘
Course Summary1分鐘
1 個練習
Creating an SEO Campaign20分鐘
4.7
119 個審閱Chevron Right

50%

完成這些課程後已開始新的職業生涯

52%

通過此課程獲得實實在在的工作福利

13%

加薪或升職

熱門審閱

創建者 SRJan 17th 2017

This course provides the essential fundamentals for optimizing a website for search. The course was a refresher in certain areas as well as helped fill in the gaps on things I didnt know.

創建者 AHMay 23rd 2017

Excellent course. There is always new and exciting information available in the ever changing world of SEO. Great insights on Google's ever-changing algorithms and methods. Thanks!

講師

Avatar

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

關於 加州大学戴维斯分校

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

關於 搜索引擎优化(SEO) 專項課程

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
搜索引擎优化(SEO)

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