課程信息
26,425 次近期查看

第 3 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

At least 2 years of business or marketing experience and has conducted initial keyword search activities.

完成時間大約為14 小時

建議:4 weeks of study, 2-3 hours/week...

英語(English)

字幕:英語(English)

您將學到的內容有

  • Check

    Use keyword research to select best keywords to optimize your website in search results

  • Check

    Examine how to analyze, organize, create, and build content utilizing various strategies

  • Check

    Use best practices to develop a high quality local SEO approach

  • Check

    Develop a solid approach for achieving a productive and successful relationship with your client

您將獲得的技能

Keyword ResearchMarketingContent MarketingMathematical Optimization

第 3 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

At least 2 years of business or marketing experience and has conducted initial keyword search activities.

完成時間大約為14 小時

建議:4 weeks of study, 2-3 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 5 小時

Introduction

12 個視頻 (總計 53 分鐘), 1 個閱讀材料, 1 個測驗
12 個視頻
Applying Keyword Research Introduction48
Why do a Competitive Analysis?2分鐘
How to Perform a Competitive Keyword Analysis5分鐘
Analyzing Your Competition6分鐘
Develop a Plan to Compete10分鐘
Competing With Page Level Information4分鐘
Dealing with Larger Sites4分鐘
Mapping Keywords to Pages3分鐘
Questions to Ask3分鐘
Keyword Mapping Processes4分鐘
Creating a Keyword Map for Clients4分鐘
1 個閱讀材料
A Note from UC Davis10分鐘
1 個練習
Optimizing A Website For Search20分鐘
2
完成時間為 7 小時

Advanced On-Page SEO

12 個視頻 (總計 62 分鐘), 1 個測驗
12 個視頻
Benefits of a Competitive Content Analysis3分鐘
Dissecting the Competitive Content Analysis3分鐘
What Kind of Content Will Resonate with Your Customers?4分鐘
Conducting an Internal Content Audit2分鐘
How to Begin Your Content Analysis5分鐘
Organizing and Evaluating Content6分鐘
Creating a Strategy for Optimizing Content3分鐘
Domain Level Content Strategy7分鐘
What Makes Content Great?7分鐘
Different Types of Content and How to Use Them8分鐘
Creating Impactful Content6分鐘
1 個練習
Advanced On-page SEO20分鐘
3
完成時間為 5 小時

Local SEO

10 個視頻 (總計 55 分鐘), 2 個測驗
10 個視頻
Local SEO1分鐘
Why's Local SEO Important?2分鐘
Local SEO History3分鐘
Current Local SEO Landscape3分鐘
Organic Search Versus Paid Advertising5分鐘
Google My Business!8分鐘
Improving Your Local Visibility10分鐘
Importance of Off-site Citations4分鐘
Quality Off-site Link Building8分鐘
Importance of Customer Reviews7分鐘
1 個練習
Local SEO20分鐘
4
完成時間為 7 小時

Creating an SEO Campaign

10 個視頻 (總計 51 分鐘), 1 個測驗
10 個視頻
Scoping an SEO Project5分鐘
Proving Your Value to Potential Clients6分鐘
Managing Client Expectations8分鐘
Asking the Right Questions7分鐘
Importance of Achieving Quick Wins2分鐘
Developing SMART Project Goals4分鐘
Establishing Benchmarks and Tracking Metrics8分鐘
Reporting Progress to Your Client5分鐘
Course Summary1分鐘
1 個練習
Creating an SEO Campaign20分鐘
4.7
137 個審閱Chevron Right

44%

完成這些課程後已開始新的職業生涯

48%

通過此課程獲得實實在在的工作福利

11%

加薪或升職

來自Optimizing a Website for Search的熱門評論

創建者 SHSep 3rd 2019

This has to be the most informative and useful SEO course on the internet. The instructor has provided so much value. I highly recommend this course for anyone seeking in-depth value of SEO.

創建者 SRJan 17th 2017

This course provides the essential fundamentals for optimizing a website for search. The course was a refresher in certain areas as well as helped fill in the gaps on things I didnt know.

講師

Avatar

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

關於 加州大学戴维斯分校

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

關於 搜索引擎优化(SEO) 專項課程

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
搜索引擎优化(SEO)

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