課程信息
4.5
47 個評分
10 個審閱

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

完成時間大約為25 小時

建議:4 hours/week...

英語(English)

字幕:英語(English), 阿拉伯語(Arabic)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

中級

完成時間大約為25 小時

建議:4 hours/week...

英語(English)

字幕:英語(English), 阿拉伯語(Arabic)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 3 分鐘

Course introduction

In this first out of two EIT Digital Innovation & Entrepreneurship courses given by UC Berkeley Haas School of Business you will learn the basics regarding Innovation & Entrepreneurship, Market Analysis and Customer Engagement as well as Open Innovation....
1 個視頻 (總計 3 分鐘)
1 個視頻
完成時間為 1 小時

What is innovation and entrepreneurship?

In this module, you will get an overview of the definitions and differences between innovation and entrepreneurship and how the two work in conjunction to create dynamic startups. ...
5 個視頻 (總計 30 分鐘), 1 個測驗
5 個視頻
Why do we care?8分鐘
Innovation and entrepreneurship - definitions5分鐘
Where does innovation come from?5分鐘
How to drive innovation6分鐘
1 個練習
Introduction and definitions10分鐘
2
完成時間為 21 分鐘

Teaching entrepreneurship

In this module the question Can entrepreneurship be taught? is discussed. You will also learn about the importance and relation between the skillset, toolset and mindset of entrepreneurship....
3 個視頻 (總計 21 分鐘)
3 個視頻
Toolset and skillset6分鐘
Entrepreneurial mindset6分鐘
完成時間為 3 小時

The importance of faliure

How can failure be utilized as a resource when creating new ventures? In this module you will learn how to utilize and learn from failure in the development of new business....
3 個視頻 (總計 22 分鐘), 2 個測驗
3 個視頻
Pivoting8分鐘
The failure value cycle8分鐘
1 個練習
Teaching entrepreneurship and the importance of faliure10分鐘
3
完成時間為 7 小時

Analyzing markets

Product-market fit is a fundamental aspect of a successful launch of both startups as well as new products and services within established companies. In this module, you will learn how to analyze markets when searching for potential segments to target....
6 個視頻 (總計 38 分鐘), 4 個測驗
6 個視頻
What's a startup?6分鐘
Common mistakes6分鐘
Market segmentation7分鐘
TAM SAM SOM7分鐘
Beachhead market6分鐘
1 個練習
Analyzing markets10分鐘
4
完成時間為 5 小時

Engage with customers

When you have an idea about what markets to target, then the next step is try to verify the basic assumptions though customer interaction. You will in this module learn how to get the most out of such interviews and avoid common pitfalls. At the end of this module, you will have a framework for understanding customer needs, establishing market opportunity and creating a minimum viable product....
4 個視頻 (總計 28 分鐘), 3 個測驗
4 個視頻
Customer interviews - part 27分鐘
Minimum viable product7分鐘
Experiments6分鐘
1 個練習
Engage with customers10分鐘

講師

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Martin Vendel

Dr
KTH Royal Institute of Technology, Industrial Economics and Management
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Frans Nauta

Visiting scholar
UC Berkeley Haas School of Business
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Mark Coopersmith

MBA
UC Berkeley Haas School of Business
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Andrew Isaacs

Adjunct Professor
UC Berkeley Haas School of Business

關於 EIT 数字

EIT Digital is a pan-European organization whose mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future. EIT Digital provides online and blended Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by 20 leading technical universities around Europe. The universities deliver a unique blend of the best of technical excellence and entrepreneurial skills and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by accessing the world’s best learning experience. This means that EIT Digital gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience. EIT Digital’s online education portfolio can be used as part of blended education settings, in both Master and Doctorate programmes, and for professionals as a way to update their knowledge. EIT Digital offers an online programme in 'Internet of Things through Embedded Systems'. Achieving all certificates of the online courses and the specialization provides an opportunity to enroll in the on campus program and get a double degree. Please visit https://www.eitdigital.eu/eit-digital-academy/ ...

關於 Value Creation Through Innovation 專項課程

This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization....
Value Creation Through Innovation

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