課程信息
4.7
37 ratings
9 reviews
This course gives you a complete insight into the communication and managerial techniques put into practice in the creation of the most important sporting mega event in the world. You will learn about the essentials of television production, programming strategies and television rights management of the Olympic Games. At the same time, you will gain valuable knowledge about the fundamentals of communication via social media and of the Olympic culture which is so closely connected with classic culture and humanism. The Olympic Games are a precise reflector of advanced current societies as a whole. Many of the strategies and trends dealt with in this course are transferable to other fields beyond the world of sport. Este curso te ofrece un conocimiento completo de las técnicas de comunicación y gestión que se ponen en práctica en la creación del acontecimiento deportivo más importante del mundo. Aprenderás las claves de la producción y realización televisiva de los Juegos, su programación y la estrategia de gestión de los derechos audiovisuales de los Juegos Olímpicos. Al mismo tiempo, conseguirás un valioso conocimiento sobre los fundamentos de la comunicación en las redes sociales y la cultura Olímpica, que está estrechamente conectada con la cultura clásica y el humanismo. Los Juegos Olímpicos son un preciso reflector de las sociedades avanzadas modernas consideradas como un todo. Muchas de las estrategias y tendencias que abordamos en este curso pueden aplicarse a otros campos diferentes al mundo del deporte....
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100% 在線課程

立即開始,按照自己的計劃學習。
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Beginner Level

初級

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建議:5 weeks of study, 2-3 hours/week (5 semanas de estudio, 2-3 horas/semana)

完成時間大約為11 小時
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English

字幕:English, Spanish
Globe

100% 在線課程

立即開始,按照自己的計劃學習。
Calendar

可靈活調整截止日期

根據您的日程表重置截止日期。
Beginner Level

初級

Clock

建議:5 weeks of study, 2-3 hours/week (5 semanas de estudio, 2-3 horas/semana)

完成時間大約為11 小時
Comment Dots

English

字幕:English, Spanish

教學大綱 - 您將從這門課程中學到什麼

1

章節
Clock
完成時間為 1 小時

Before we start... / Antes de empezar...

We are thrilled with the materials, videos and presentations we have designed especially for you. Before we begin with the lectures, we would like you to carefully read some basic information about the course and the platform. // Estamos muy contentos con los materiales complementarios, vídeos y presentaciones que hemos diseñado especialmente para vosotros. Antes de empezar con los vídeos, nos gustaría que leyeras atentamente las informaciones básicas sobre el curso y la plataforma. ...
Reading
1 個視頻(共 3 分鐘), 8 個閱讀材料
Video1 個視頻
Reading8 個閱讀材料
Before we start10分鐘
About the course10分鐘
Course syllabus10分鐘
Frequently Asked Questions10分鐘
Antes de empezar10分鐘
Sobre el curso10分鐘
Temario del curso10分鐘
Preguntas frecuentes10分鐘

2

章節
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完成時間為 2 小時

W1. INTRODUCTION TO MEDIA AND THE CULTURE OF THE OLYMPICS

During this first week, you will learn on the cultural context of the Olympic Games before going in depth with their relationship with the media. We will set the context and first history of the Olympic Games to examine then their role in an epoch of profound transformation and intellectual awake. // Durante esta primera semana, aprenderás sobre el contexto cultural de los Juegos Olímpicos antes de profundizar con la relación que tienen con los medios de comunicación. Vamos a establecer el contexto e inicios de los Juegos Olímpicos para examinar después su papel en una época de profunda transformación y despertar intelectual. ...
Reading
13 個視頻(共 76 分鐘), 1 個測驗
Video13 個視頻
L1.2. Introduction: the Olympics and the media6分鐘
L1.3. What are the Olympic Games?7分鐘
L1.4. Constituents and Governance6分鐘
L1.5. The Olympic Charter and the Media5分鐘
L1.6. Pierre de Coubertin9分鐘
L1.7. On the precedents of the modern Olympic Games4分鐘
L1.8. The first Olympic Congress5分鐘
L1.9. The Zeitgeist of the modern Olympic Games7分鐘
L1.10. The Olympics, sport and the transformation of society7分鐘
L1.11. The Ancient Olympics14分鐘
Short talk with Alan Abrahamson /Charla con Alan Abrahamson1分鐘
L1.12. Next week分鐘
Quiz1 個練習
Introduction to media and the culture of the Olympics / Introducción a los medios de comunicación y la cultura de los Juegos Olímpicos40分鐘

3

章節
Clock
完成時間為 2 小時

W2. THE OLYMPIC GAMES AND THE MEDIA

Welcome to this new week! This week, we are going to explore in greater depth the subject of the media and the Olympic Games. You will learn about the media environment, its importance in current societies, the language of television and the historical relations of media and the Olympic Games. // ¡Bienvenidos a esta nueva semana! Esta semana vamos a explorar en mayor profundidad la relación de los medios de comunicación y los Juegos Olímpicos. Aprenderéis sobre el entorno de los medios de comunicación, su importancia en las sociedades actuales, el lenguaje de la televisión y las relaciones históricas de los Juegos Olímpicos y los medios de comunicación. ...
Reading
11 個視頻(共 90 分鐘), 1 個測驗
Video11 個視頻
L2.2. The Olympic Games System6分鐘
L2.3. Audiovisual and postmodernity19分鐘
L2.4. Communication and the Games: chronology5分鐘
L2.5. The Media's in the boost of the modern Olympism (1894-1932)6分鐘
L2.6. Television and media internationalisation of the Olympics (1936-1960)8分鐘
L2.7. The global Olympic Games (1964-1992)7分鐘
L2.8. Internet, the social Web and the commercialisation of the Olympic Games (1996-2012)7分鐘
L2.9. Introduction to the language of television10分鐘
Talk with Alan Abrahamson (2) / Charla con Alan Abrahamson (2)14分鐘
L2.10. Next week1分鐘
Quiz1 個練習
The Olympic Games and Media / Los Juegos Olímpicos y los medios de comunicación40分鐘

4

章節
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完成時間為 3 小時

W3. THE MEDIA DURING THE GAMES

The course is reaching its meridian! We hope that the first two introductory weeks to the Olympics, and the media and their interrelation has been interesting for you. During this week you are going to learn about media activity during the event: the TV production, scheduling, media services in the Olympic Games, how heroes are constructed by media, and also about one of the most symbolic elements of the event: the Olympic ceremonies. // ¡Ya estamos llegando a la mitad del curso! Esperamos que las dos primeras semanas de introducción a los Juegos Olímpicos y su relación con los medios de comunicación os hayan parecido interesantes. Durante esta semana vamos a aprender sobre la actividad de los medios de comunicación durante los Juegos Olímpicos: la producción televisiva, la programación, los servicios de los medios, cómo se construyen los héroes olímpicos en los medios de comunicación, y también sobre uno de los elementos más emblemáticos del evento: las ceremonias olímpicas. ...
Reading
12 個視頻(共 111 分鐘), 1 個測驗
Video12 個視頻
L3.2. The television production of the Olympic Games7分鐘
L3.2.1. The working of a television production system6分鐘
L3.2.2. Planning the production8分鐘
L3.3. Programming the Olympics11分鐘
L3.4. The Olympics becoming into a storytelling or the construction of the Olympic hero5分鐘
L3.5. Olympic Broadcasting Services and the media during the Olympics12分鐘
L3.6. Symbols and Rituals of the Olympic Games10分鐘
L3.7. The Olympic Ceremonies, structure, protocol and symbols5分鐘
L3.8. The Olympic Ceremonies and the television8分鐘
Talk with Yiannis Exarchos32分鐘
L3.9. Next week分鐘
Quiz1 個練習
The media during the Games / Los medios durante los Juegos40分鐘

講師

Emilio Fernández Peña

Professor Titular
Department of Audiovisual Communication

關於 Universitat Autònoma de Barcelona

The Universitat Autònoma de Barcelona (UAB) is a public university located in the metropolitan area of Barcelona. International in its outlook, it is fully consolidated within its local surroundings, and offers quality education in close association with research activity, the transfer of scientific, technological, cultural and educational knowledge, the promotion of its human potential and the responsible management of available resources. The UAB currently offers 81 degrees, 130 official Master Programmes and 183 UAB-specific Masters Degrees. In addition, it offers 174 lifelong learning programmes and 65 PhD Programmes, 27 of which have been distinguished through Quality Awards. The UAB has a total of over 3,500 teaching and research staff, over 2,000 administrative staff and over 40,000 students....

常見問題

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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    · The final grade you got in the course

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    Certificates are provided as downloadable PDF files, which you can print yourself. You can also share them electronically.

    Unfortunately, Coursera cannot provide course Certificates with any more information than they already include.

  • No. The certificate shows that the student has passed the course, but it is not an official qualification of the Universitat Autònoma de Barcelona.

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