This is a course on social norms, the rules that glue societies together. It teaches how to diagnose social norms, and how to distinguish them from other social constructs, like customs or conventions. These distinctions are crucial for effective policy interventions aimed to create new, beneficial norms or eliminate harmful ones. The course teaches how to measure social norms and the expectations that support them, and how to decide whether they cause specific behaviors. The course is a joint Penn-UNICEF project, and it includes many examples of norms that sustain behaviors like child marriage, gender violence and sanitation practices.
提供方
Social Norms, Social Change I
宾夕法尼亚大学課程信息
您將獲得的技能
- Education
- Social Psychology
- Research Methods
- Qualitative Research
提供方

宾夕法尼亚大学
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
授課大綱 - 您將從這門課程中學到什麼
Interdependent & Independent Actions + Empirical Expectations
Welcome Social Norms, Social Change. This course aims to give you the tools to understand, measure, and change collective practices. This module focuses on two of the basic building blocks the theory of social norms is built on: the distinction between interdependent and independent behavior, and empirical expectations.
Normative Expectations + Personal Normative Beliefs
This module adds two more of the basic building blocks of the theory: normative expectations and personal normative beliefs. Although both are "normative" — that is, both have a component dealing with a "should" — there are important differences between normative expectations and personal normative beliefs.
Conditional Preferences + Social Norms
In this module we cover two topics: conditional preferences and social norms. Conditional preferences are the final basic building block of the theory of social norms. After studying all these building blocks, we can finally assemble them to understand what it means for a collective practice to be a social norm.
Pluralistic Ignorance + Measuring Norms
This module covers two important topics: pluralistic ignorance and norm measurement. Sometimes individuals endorse their social norms, but sometimes they do not. Knowing when a norm is endorsed is crucial for intervention. But how do we know we are dealing with a social norm or whether it's endorsed? Measurement answers that question.
審閱
- 5 stars72.93%
- 4 stars20.23%
- 3 stars4.97%
- 2 stars0.95%
- 1 star0.90%
來自SOCIAL NORMS, SOCIAL CHANGE I的熱門評論
I really enjoyed the course. It absolutely made me reconsider how I approach a problem. Understanding the reason why people think the way they do is essential in driving positive change.
This course opened my mind as to understand what moves people to do and/or think the way they do -and how to measure it- in order to be able to correctly intervene for social change. Simply amazing.
Good and understandable introduction to the theory of social norms. Examples used are illustrative and helpful. Sometimes, the readings and lectures were repetitive rather than complementary.
Was a fascinating course that highlighted we human beings are driven by norms and societal expectation. Negative norms can be turned positive with the right kind of intervention.
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