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返回到 消费者神经科学与神经营销学导论

學生對 哥本哈根商学院 提供的 消费者神经科学与神经营销学导论 的評價和反饋

4.7
2,516 個評分
667 條評論

課程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

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PL
2020年6月23日

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM
2020年7月15日

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

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651 - 消费者神经科学与神经营销学导论 的 661 個評論(共 661 個)

創建者 Christine

2017年3月9日

For me personally: way to complex and brain rather than output focused

創建者 Erick E

2021年4月22日

It´s good but you don´t feel the energy and gets a little bit boring

創建者 ISABELLA D Y

2021年5月3日

The videos are too long and they just "speak" not teach.

創建者 Parimal M

2019年3月3日

The delivery of the material was EXTREMELY DULL.

創建者 Telmo J P P

2018年6月14日

Very superficial and dry

創建者 Jerry H

2020年6月25日

Extremely disappointed with the course. While the teacher's credentials were strong, the course's shortcomings far exceeded the strengths. The visual presentation of the parts of the brain was piecemeal and failed to clearly communicate "what was where". During one demonstration of plastic model of the brain, he often held the model at is sides, away from the camera. The visuals were frequently impossible to read (fonts and images were frequently miniscule). The audio recordings ranged from average to atrocious (e.g, Steve Genco was barely audible). All in all, rather than a seamless whole, the course seemed like a patchwork of various materials slapped together for this audience.

創建者 Sebastian G

2017年9月26日

Academical course with very little practical examples. Materials quality could be better. Interviews which are placed in every module seem to be more promotional than actually adding value. Interesting topics, but there is a room for improving the course.

創建者 Dante F

2021年8月11日

Se pusieron muy en decir como se investigan cosas que uno fuera de una gran universidad no podrá comprobar jamás y creo que no dieron ningún dato conciso que sirva para crecer en lo personal al tomar este curso, en mi opinión qsy

創建者 Priyanshaa O

2020年3月25日

Not for business students, involves a lot of psychology and medicinal terms, it is a good course for medical students.

創建者 Vashni C

2020年4月14日

I want to leave the course.

創建者 Ms. S C

2017年6月14日

its boring