Chevron Left
返回到 消费者神经科学与神经营销学导论

學生對 哥本哈根商学院 提供的 消费者神经科学与神经营销学导论 的評價和反饋

4.7
2,655 個評分
707 條評論

課程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

熱門審閱

PL

2020年6月23日

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

JF

2021年2月28日

Enjoyed the challenge [some of it ethical] and the new learning.\n\nWell devised course with interviews from the 'field' to give the real world applications.\n\nThank you for your work Thomas & CBS

篩選依據:

76 - 消费者神经科学与神经营销学导论 的 100 個評論(共 705 個)

創建者 Himadri

2018年4月19日

It has been a very informative course. It is a good beginning for someone who wants to learn about neuromarketing. Especially the interviews with people working in the field is a unique and very helpful initiative to provide us with a perspective on the practical outcomes in neuromarketing.

Thank you!

創建者 Vidisha M

2020年10月19日

That was a unique course and I love the study material provided and all the lessons. I think the field of consumer neuroscience has a lot of scope and this course might just be the first needed step to get to know more about it. Thank you to everyone who created and brought this course to Coursera.

創建者 Ram j

2018年4月7日

An eye opener and a learning experience. I want to do more course in the realm of neuro-marketing. This was a very good theoretical (80%) and practical (20%) piece. However, I want to do more of practical now. I mean more evaluation and exposure at deeper levels of implementation and case studies.

創建者 Marika C

2020年5月1日

This is a challenging but rewarding course. It is a brilliant and insightful. I am impressed with the content and the educational value I received from this course. There was so many interesting ideas, studies, and theories covered throughout the lectures. I'm so glad I signed-up for this course.

創建者 Felipe d J B G

2016年11月5日

Excellent introduction to the topic by one of the most important researchers in the field. Exteaordinarily well conceived, wonderfully implemented. One of the best experiences in my life, just before beginning my Master in Neuromarketing. Pkease, offer a sequel. Thank you really very much !!! ...

創建者 Deleted A

2018年2月24日

I am using this course for research across global Biometrics industry domains and find it exemplary. The author's presentation, choice and use of course materials for his intended audience is challenging and intriguing. Audience achievement is possible with diligent and attentive course work.

創建者 Matthew G

2016年10月23日

Phenomenal Course! I got a lot of great information as regards to marketing and how the brain works. I've always been a stickler for psychology and the neurophysiology of the brain and this course helped satisfy some of my curiosities at the same time unlocking new ones. Highly recommended :)

創建者 Emiliana S

2020年5月2日

In my opinion this course was very excited and challenging to learn an overview about the brain activity and connectivity, and different uses like Neuromarketing and his consumers take decisions. Thanks Thomas for your professionalism and I hope to continue learning, maybe at Denmark soon.

創建者 sagar g

2020年5月2日

very nicely taught, the most interesting and emerging technology that can surely be used in knowing the consumer behavior on the basis of the Consumer Neuroscience and Neuromarketing. moreover teaching way is awesome interviews with the experts brought extensive knowledge about the field.

創建者 Sai k M

2020年6月22日

Dear sirs,

The course was extremely informative and contemporary to the corporate world.

An opening of such kind which links both neuroscience and marketing is a huge boost for both academia and the industry alike.

Loved this course and your enthusiasm was very infective.

Thank you so much

創建者 Georgios I L

2016年12月14日

Excellent introduction to the concepts of neuroscience and neuromarketing as well as the tools and methods used in these disciplines. Even if marketing itself is not your focus, this course provides a very good insight or primer to the field of consumer neuroscience. Highly recommended.

創建者 AKSHAY K A V 2

2020年7月28日

It was a very interesting course by providing detailed information about neuro sciece, neuromarketing, various tools and techniques. As an aspirant learner was able to connect to all the topics and got a reality check with the help of those interview sessions with the industry experts.

創建者 Juan C V V

2020年5月5日

Excelente y muy fundamentado curso para acercarse a la neurociencia y neuromarketing, y comprender como construimos emociones y pensamientos, como aprendemos y sobre todo como influye esto en nuestra toma de decisiones como consumidor y como estas decisiones afectan nuestro futuro

創建者 Elizabeth T

2017年1月29日

Such great information - I'm really interested in learning more on the topic and following how the information is applied. Thanks for giving me a base of information and better understanding! I'd love courses dedicated to individual studies and what's been learned from them!

創建者 GORTI K M

2020年6月20日

The course has been well-thought of and executed. The way all the concepts are explained is really amazing. Although it starts slow, the course becomes really interesting by the end. The activities involved and good reference material provided makes it a very good course.

創建者 Fatıma B D

2020年11月22日

I really enjoyed this course from a User Experience designer&researcher standpoint. The interviews were especially very illuminating. My only criticism would be about the sound quality for some of the recordings. They are understandable but could have been better.

創建者 Bence O

2021年9月4日

​Lovely and comprehensive course, at first you might face some obstacles with terminology but you will get used to it gradually. If you are interested in the field of consumer behaviour or just simply behaviour in general this course is absolutely worth to take.

創建者 Chithra N

2020年5月3日

An excellent course that makes you aware of different marketing strategies, consumer neuroscience, how different brands creates awareness in consumers, etc etc. Overall an excellent course. Good presentation and also the interviews were knowledge grasping ones!

創建者 Carlotta P

2020年5月31日

This course is really well structured and provides a lot of information even if it is only an introduction to the topic it deals with; it certainly needs to be filmed several times for the density of the contents and the richness of the materials. Compliments!

創建者 Kelly A

2020年5月15日

Great introduction to neuroscience. The videos were high quality and the case studies helped conceptulize the topics with real world examples. Worth doing the optional assignments at the end as it made you think how you could apply what you have just learned.

創建者 Robert L H

2021年8月27日

From this course, I have learned many latest information about this emerging field. The reading materials are really academic oriented, hence, sometimes they are difficult to follow. The videos are excellent and easy to comprehend though. Highly recommend!

創建者 Mr. S K M

2020年9月3日

This is an absolute-must-have course for anybody that has the customer in mind. The complexity of the Customer mind and behavior has been simplified. A tool that can help shape the way products and services are transferred to a customer.

Highly recommended.

創建者 Sanjeev S P

2020年7月24日

Wonderful learning! Being a Pharmacy graduate, with MBA marketing area, this course equips me on Neuroscience of consumer decision making. The content is quite informative. Though the course is technical, the Professor presented in a candid way. Thank you

創建者 Denisse V

2019年3月4日

I highly recommend this course. The professor is great as well as the explanations and the material provided. It was my first time studying consumer neuroscience and after completing this course, i feel i have gained a lot knowledge. This course is great.

創建者 Ignacio V

2018年1月22日

Some of the readings where quite technical in nature and went very in depth into the specifics of the experiments, so it was challenging to read them, nonetheless, it was a very rewarding experience and I hope to apply this new knowledge with my clients.