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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

4.7
stars
3,156 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews

PL

Jun 23, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

JF

Feb 28, 2021

Enjoyed the challenge [some of it ethical] and the new learning.

Well devised course with interviews from the 'field' to give the real world applications.

Thank you for your work Thomas & CBS

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676 - 700 of 820 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Orhan G

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Nov 30, 2021

The materials are really good and Thomas, the lecturer, explains everything very well. The only problem was due to sound quality during the interviews. Thank you!

By Arun S

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May 6, 2018

Very good overview to Consumer Neuroscience and Neuromarketing touching upon all the right topics right from the science of it to ethics of applied neuroscience.

By Sanyam S

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Jun 7, 2019

a little less biology and more from business standpoint would help... but otherwise it is absolutely amazing and i would definitely refer it to my colleagues

By Dagmara S

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Mar 12, 2017

Great reading material and plenty of researches. Overall it is a very interesting topic, though its better if you have a medical preparation for this course.

By Oriol H

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Aug 8, 2017

Interesting course. Somehow i was expecting less scientific approach and more marketing approach, but it's a good and interesting course to begin with.

By Carlo P

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Oct 31, 2019

Very high-quality content, the course pushes the user to reflect on and not only learn about the topic. Up-to-date material and friendly video records.

By Regina M

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Feb 2, 2017

This course provided me with wonderful insight into Consumer Neuorscience and Neuromarketing. It was incredibly interesting and well-driven. Thank you!

By Eve C

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Jul 22, 2022

Es un curso introductorio. Menciona algunos metodos, sin embargo no se profundiza en ellos. Considero es un curo para quien esta en ceros en el area.

By Tenaz S C

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Nov 2, 2016

This course was too biologically technical, but I loved it. From a marketer's point of view, there was such amazing information on consumer behaviour.

By Shaun P

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Jan 8, 2018

While the readings are pretty intense, and require a lot of time, the video content and quality of information is high and worth the time investment.

By Anurag P

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Nov 5, 2018

A bit easy but enjoyable. Vital for enthusiasts, Brand Marketers and consumers in general, not for practitioners or advance students of the Brain.

By nguyen d

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Mar 31, 2021

Knowledge is good.

English is quite hard to focus.

Complete free course to learn and do assignments, but you have to purchase for the certificate.

By Valeria V

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Aug 15, 2021

Lecturas y articulos 100% interesantes y importantes para el aprendizaje de nuevas tecnicas para el estudio del comportamiento del consumidor

By Abdullah S A

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Dec 20, 2016

What I loved in this course is its ability to combine, illustrates and discus to distinct fields into one course that is really interesting.

By solyvis m

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Jun 10, 2020

La información presentada en el curso es excelente. Podría ser un mas efectivo y motivador si el instructor fuese un poco mas dinámico.

By Pablo M

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May 3, 2023

muy bueno, pero la lectura e un poco pesada, además, en mi opinión los temas más de marketing están menos tratados que los biológicos

By Helen

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Jul 30, 2019

The contents are well prepared with lots of different form of lectures. But it would be better if it can go further a little bit!

By Alondra S M T

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Oct 20, 2016

Really love the course. The teacher was really good and have a lot of knowledge in the area. And is quite easy to understands.

By Kenneth S P

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Oct 7, 2018

Very interesting course. It offers an important overview of general aspects related to what neuromarketing is all about.

By Esteban V B

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Jun 6, 2020

Very large interviews. It needs more infographics. Sometimes, teacher had problems with audio while he was interviewing

By Vanessa P

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Oct 17, 2023

Temario muy interesante y con entrevistas que aportan un montón a expertos en el campo del que se habla. Recomendable!

By 韩涵

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Feb 13, 2017

Although I still don't know how do I apply these into my work directly, I have to say it is a quite interesting class.

By Napat S

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Sep 1, 2019

I feel diligent whe nstudy this course because it's quite new for me to know the consumer behavior behind brain

By Areej A

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Jul 26, 2019

Very informative. Introduced me to an interesting tool. My only note would be to focus more on Neuromarketing

By Tharaka d S

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Jun 12, 2018

Great course, would be helpful if there is more clarity rather than always having to go through research work