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返回到 消费者神经科学与神经营销学导论

學生對 哥本哈根商学院 提供的 消费者神经科学与神经营销学导论 的評價和反饋

4.7
2,701 個評分

課程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

熱門審閱

PL

2020年6月23日

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

JF

2021年2月28日

Enjoyed the challenge [some of it ethical] and the new learning.

Well devised course with interviews from the 'field' to give the real world applications.

Thank you for your work Thomas & CBS

篩選依據:

351 - 消费者神经科学与神经营销学导论 的 375 個評論(共 719 個)

創建者 Supriya R

2020年6月30日

Less is more, very carefully crafted content and learning modules.

創建者 Shruti K

2020年6月29日

Thank you! it was an enlightening journey into the consumers mind.

創建者 Paola I

2018年6月3日

Amazing course, easy to understand for non-scientific backgrounds!

創建者 aaditya r

2016年11月4日

Great To Start but should perceive continuous research. Thank you

創建者 PHANIT K

2020年12月13日

It is very interesting to have research-based course on Coursera.

創建者 karrthik

2020年3月7日

A great course with the latest technology disruption in Marketing

創建者 Cherrie M S

2017年11月28日

Excellent course! helped me get a good foundation on neuroscience

創建者 Gavin R

2017年8月9日

Great course , loved the content. It was very apt for beginners.

創建者 Laura V C

2020年9月14日

Excelente curso, aprendí muchísimo y el contenido es excelente.

創建者 Monica P

2020年7月6日

ooh it was amazing experience and lots of information

Thank you

創建者 Jayde C M

2020年5月17日

Great insights, practical applications and a wonderful teacher.

創建者 Simon H

2020年3月20日

Kept me busy and productive during the corona pandemic. Thanks!

創建者 Romain

2020年3月10日

Very interesting insights into both marketing and neuroscience.

創建者 Ionut M C

2019年4月18日

Quality course. Recommended, a bit is a bit creepy as well :) .

創建者 Kristina B

2020年7月23日

Very informative course, useful for every consumer. Thank you

創建者 Silvio D

2021年2月25日

Good variety of information, clear presentation, and helpful.

創建者 Sandra G

2020年7月31日

it was incredible, i study psochology and this was so usefull

創建者 Pablo F B

2017年11月29日

Sueper! Very interesting and practical infos. Very satisfied.

創建者 matteo T

2020年11月27日

very interesting.. hope I can learn more about this subject.

創建者 Zahira M M

2018年12月9日

Muy bueno, aún para los que ya tenemos conocimiento del tema

創建者 Dang H N

2017年5月22日

Gained an awesome experience relating to consumer behaviours

創建者 Abdul W C S

2020年7月22日

Get to learn a lot. I was amazed by a few new findings too.

創建者 Tanya P

2020年6月19日

Very engaging and insightful! Would recommend to my peers.

創建者 Tahir N B

2020年2月29日

The course was new and Advance .

The Instructor was Expert.

創建者 Franklin J S

2022年7月19日

Excellent Course well designed and very very informative