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返回到 消费者神经科学与神经营销学导论

學生對 哥本哈根商学院 提供的 消费者神经科学与神经营销学导论 的評價和反饋

4.7
2,704 個評分

課程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

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PL

2020年6月23日

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

JF

2021年2月28日

Enjoyed the challenge [some of it ethical] and the new learning.

Well devised course with interviews from the 'field' to give the real world applications.

Thank you for your work Thomas & CBS

篩選依據:

301 - 消费者神经科学与神经营销学导论 的 325 個評論(共 719 個)

創建者 Juan A P L

2017年10月22日

Totally recommended for those who want to start involving in ad/media/marketing world.

創建者 Emily T

2021年8月6日

R​eally insightful, teaches interesting tools handy for the future world of Marketing

創建者 AHMED H M A P

2021年8月23日

i​t is an informative course, I wish to add more courses about neuromarketing topic.

創建者 Shubham A

2021年5月12日

Best Course to find What neuromarketing is all about and get a foundation knowledge.

創建者 sanjeev m a

2020年12月10日

helpful to any marketing professional who wants to orient themselves with the future

創建者 Prompiriya P

2020年8月14日

Brief but very informative. With lengthy and detailed interview sessions. I like it!

創建者 Simon H

2017年9月23日

This was a great course if you would learn about how we process decisions. Thank you

創建者 pavana m

2021年8月2日

Best course to know emerging trends in neuro marketing and consumer neuroscience.

創建者 Hugo A A V

2020年11月13日

REal good. I have took it over, at other coursera account, and i love it. Thanks.

創建者 Bivas N

2020年7月8日

Best Course to get a new insight of neuroscience in collaboration with marketing.

創建者 Kumar V

2018年2月6日

Interesting course that throws open a whole new domain of marketing to anyone who

創建者 paolo

2017年3月25日

great course , a must for all the professionals working in a marketing department

創建者 Anne S S

2020年12月20日

Really interesting. It gives you a first dight of what Neuromarketing is about.

創建者 MD M � �

2020年7月25日

Its a very helpful course for me and I got to learn new things from this course

創建者 Mariana

2020年6月20日

Gran curso, fácil de seguir con información muy valiosa y sencilla de entender

創建者 Alejandro P F

2020年1月5日

Very good course in order to introduce yourself into the Neuromarketing world!

創建者 Florian M

2019年7月22日

Very good introduction to Neuro Science and involment to marketing! Thank you!

創建者 Ariadne B G

2021年5月4日

I very much enjoyed lectures and videos. ALl information is clear and usefull

創建者 Sofía G D L

2020年7月23日

The best course for someone how is passion about marketing and neuromarketing

創建者 Devin S

2018年4月27日

Was fascinating all the way and changed my perspective on consumer behaviour.

創建者 Fabrizio J R C

2021年6月26日

Un buen curso con todo lo básico para entrar en el mundo del Neuromarketing!

創建者 Marcos J

2020年9月18日

Great Introduction for people who doesn't know anything about this subject!!

創建者 CATALINA G L

2020年7月13日

I loved the course I love to practice and internship in this field! Love it!

創建者 Miguel A M C

2017年9月27日

Gran curso, claro y didáctico para quienes nos hemos formado en otras áreas.

創建者 Dr. P K

2017年3月3日

Very interesting and useful course for consumer behavior and marketing area.