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返回到 消费者神经科学与神经营销学导论

學生對 哥本哈根商学院 提供的 消费者神经科学与神经营销学导论 的評價和反饋

4.7
2,621 個評分
696 條評論

課程概述

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

熱門審閱

PL

2020年6月23日

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

JF

2021年2月28日

Enjoyed the challenge [some of it ethical] and the new learning.\n\nWell devised course with interviews from the 'field' to give the real world applications.\n\nThank you for your work Thomas & CBS

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226 - 消费者神经科学与神经营销学导论 的 250 個評論(共 691 個)

創建者 SAMRAT M

2020年6月8日

Great learning. The insights, interviews and case studies were really practically put forward. Very well balanced course.

創建者 Deepak K

2017年8月28日

One of the best courses I have ever seen. This is really a value addition. Awaiting the next level of the same course.

創建者 Liz O

2021年12月5日

Great course, content and instructions. Love the amount of materials that are available. Highly recommend the course !

創建者 Chiara B

2021年4月7日

Very informative, useful and practical. It relates to practice as well as academic research. I definitely recommend it

創建者 An S

2020年9月27日

Excellent introduction to the basics of consumer neuroscience! Especially appreciated the extensive selected readings.

創建者 KARAN N R

2018年7月25日

Amazing Insights by Prof. Ramsoy! I highly recommend all the students to pursue this course and enrich the learnings.

創建者 Meritxell P J

2017年9月20日

I really liked it! There is a big part of Neuro, not just Marketing which was lovely! I really enjoyed it, thank you!

創建者 Yuri K

2016年10月24日

It's the future of the marketing foundation. This course makes soft introduction with science-based approach. Thanks!

創建者 Monica D

2022年5月2日

Thoughoughly enjoyed the course and learnt a lot. Thank you Thomas Zoëga Ramsøy for a wonderful learning experience.

創建者 MAURICIO G D S

2017年1月5日

Very good insights. Awesome paperwork materials and excellent videos! It makes a great introduction to the subjects!

創建者 Jose F A O

2016年12月4日

FUE UN CURSO BASTANTE INTERESANTE Y MUY CLARO, ME AGRADO MUCHO SI VOLVERIA A TOMAR UN CURSO MAS DE ESTA UNIVERSIDAD.

創建者 Jagdish N

2020年4月24日

its always better to learn the Second side of the coin when you are speaking to your customer .

Amazing Insights and

創建者 Fabiano A

2018年8月15日

Nowdays I Work with retail systems and the course came along with my expectations, I highly recommend this course.

創建者 Dr. A D L

2022年4月29日

Great course! A fairly new and cutting-edge education system of consumer neuroscience and neuromarketing course.

創建者 Génesis M

2021年7月17日

U​n curso extraordinario, sin duda la mejor decision de este mes fue aprender un poco mas sobre el Neuromarketing

創建者 Robbie M

2020年6月2日

Interesting, well tailored for beginners and very informative. A great start for anyone interested in the field.

創建者 Ulises C Á

2019年2月13日

This course is a very interesting way to introduce in the Neuroscience and Neuromarketing field, very recomended.

創建者 TAMIRALECH M A

2018年12月23日

the most interesting online course i ever learned!

excellent real-life examples, great topics and very interesting

創建者 Ernesto C M

2020年1月15日

Excelente course. Its been an honor tu attend such a prestigious academic standard. Thank you for the oppotunity

創建者 Sundaram J

2018年8月29日

An extremely useful course for both beginners and professionals in marketing to know the future of this industry

創建者 Sarychev A

2017年5月24日

It is a very informative and essential course of Neuroscience and Neuromarketing including precious interviews o

創建者 Lorena S D

2020年6月11日

Very complete, specific and a lot of papers that complement the videos. I reccomend this cours with close eyes.

創建者 Yevhen S

2019年2月4日

I use neuromarketing in my work. After thise course I want to work with prof. Ramsoy. He have a brilliant mind!

創建者 Ирина Ш

2017年2月28日

A good course on the basics of neuromarketing, but the tests are very simple. Thank you very much for your work

創建者 Sepide M

2021年7月4日

It is an amazing course who wants to know consumer behavior by neuroscience.thanks to provided this situation.