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返回到 成功的谈判:基本策略与技巧

學生對 密歇根大学 提供的 成功的谈判:基本策略与技巧 的評價和反饋

11,748 個評分
2,865 條評論


We all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your career advancement. I hope that you will join the hundreds of thousands of learners who have made “Successful Negotiation” one of the most popular and highly-rated MOOCs worldwide. In the course, you’ll learn about and practice the four steps to a successful negotiation: (1) Prepare: Plan Your Negotiation Strategy (2) Negotiate: Use Key Tactics for Success (3) Close: Create a Contract (4) Perform and Evaluate: The End Game To successfully complete this course and improve your ability to negotiate, you’ll need to do the following: (1) Watch the short videos (ranging from 5 to 20 minutes). The videos are interactive and they include questions to test your understanding of negotiation strategy and skills. You can speed up or slow down videos to match your preferred pace for listening. Depending on your schedule, you can watch the videos over a few weeks or you can binge watch them. A learner who binge-watched the course concluded that “It’s as good as Breaking Bad.” Another learner compared the course to “House of Cards.” Both shows contain interesting examples of complex negotiations! (2) Test your negotiation skills by completing the negotiation in Module 6. You can negotiate with a local friend or use Discussions to find a partner from another part of the world. Your negotiation partner will give you feedback on your negotiation skills. To assist you with your negotiations, I have developed several free negotiating planning tools that are related to the course. These tools and a free app are available at (3) Take the final exam. To successfully complete the course, you must answer 80% of the questions correctly. The exam is a Mastery Exam, which means that you can take it as many times as you want until you master the material. Course Certificate You have the option of earning a Course Certificate. A Certificate provides formal recognition of your achievements in the course and includes the University of Michigan logo. Learn more about Certificates at: This course is also available in Spanish and Portuguese. To join the fully translated Spanish version, visit this page: To join the fully translated Portuguese version, visit this page: Subtitles for the videos are available in English, Ukrainian, Chinese (Simplified), Portuguese (Brazilian), Spanish Created by: University of Michigan The course logo composite is shared with a Creative Commons CC BY-SA ( license, and was created using images provided courtesy of Flazingo Photos ( and K2 Space (



Mar 09, 2017

Probably the best course videos Ive come across. Professor George I believe is an amazing teacher...the way he gets the concept across to students by simple and constant examples is worth mentioning..


Sep 18, 2015

This is one of the best and enlightening MOOC I have taken and I already start reaping the benefit. I encourage everyone who is serious about his/her career to consider this course!\n\nYannick Kounga


251 - 成功的谈判:基本策略与技巧 的 275 個評論(共 2,814 個)

創建者 Wong Y L

May 28, 2020

Great learning experience. Topic is very relevant to our modern daily life. Definitely help me to improve my career and build a better relationship. Mr. Siedel's teaching is clear and precise, easy to understand. Thank you!

創建者 Ritesh T

May 06, 2020

It's a great MOOC course and instructor's led very well throughout the course . Thanks to George siedel sir, his explaining technique and examples clears concept very well.

A must have transferable skill it is- Negotiation.

創建者 Nilesh A

Apr 01, 2020

Excellent Course !!

George sir has covered the concepts in detail & with relevant examples

Good number of exercises & cases covered throughout the videos

Narration & training delivery method is awesome

Thank you once again !

創建者 Olesya N

Oct 10, 2015

I really liked this course and the lector. Everything is clear, very interesting and very useful. Even if you aren't a businessman, this course will teach you how to communicate with different people on variety of matters.

創建者 Sebastião L N

Sep 08, 2015

Excellent course! I enjoyed every lesson taught and surely learned a lot with it! I strongly recommend it for every one interested in learning more about making businesses and starting up negotiations. A MUST WATCH COURSE!


Jun 30, 2020

Muy buen curso, cubre bastantes aspectos practicos que puede uno enfrentar en negociaciones reales, y tiene un ejercicio de negociacion real con otro participante, en el cual se aplica lo aprendido, muy util, recomendado!

創建者 Federico S

Jun 10, 2017

Great course. Professor Siedel makes everything very clear, amazing teacher and communicator. I feel my knowledge in and ability to be successful during a negotiation has (at least) doubled! Would definitely recommend it.

創建者 David H

Jan 04, 2017

The material covered was very useful and the organization of the course was exceptional. The videos tend to move slow at time but I really enjoyed this course and fully intend to put these practices into action very soon.

創建者 Tejas K

Sep 06, 2017

Loved this experience. I would recommend everyone to join the course or at least buy the book prof. George Siedel wrote on successful negotiation. He is an excellent teacher and you would learn a lot through this course.

創建者 Olaff R

May 13, 2020

Una excelente forma de aprender como negociar desde un producto hasta temas mas complejos como disputas entre dos empresas, un aprendizaje que me llevo de por vida y que claramente difundiré entre mis colegas y amigos!


May 12, 2018

It was a delightful experience studying this course and learned many valuable concepts and tools regarding negotiation. A big thanks to Professor George Siedel for making this course both interesting and knowledgeable.

創建者 Guy S

Oct 08, 2016

This course teaches a skill that is crucial to working relationships, and is presented in an interesting and engaging manner. Everyone should have knowledge of this skill, and this course is an excellent way to get it!

創建者 Marcin W

Oct 05, 2015

Very good course.

It was focused mostly on US-based low, so not everything applies to business in my country.

I would be more than happy if I find training/hints section extended in the future.

Anyway, I really enjoyed it

創建者 Hector D D A

Oct 08, 2019

This was a very interesting course. It definitely helped me improve my negotiation skills, and it absolutely taught me a huge amount of material that I didn't know about. Great classes, very straightforward and clear.

創建者 Vítor M B

Mar 19, 2020

O curso é excelente. Achei a didática muito bem elaborada. Ele traz informações interessantes de uma maneira que não fica cansativa. Fazendo que o curso desenvolva bastante a cada semana que passa. Super recomendo!

創建者 Jennifer K C d S

Mar 09, 2020

Amei o curso, pude melhorar um pouco meu inglês, aprender muito sobre Direito Civil, mais especificamente contratual, além das técnicas de negociação, como também sobre mediação, arbitragem e litígio jurisdicional.

創建者 Antigoni S

May 24, 2020

Participating in this course was a remarkable experience. Mr Shield is a great professor who structured the course in the most effective way possible. I feel 100% a better negotiator after completing this course.

創建者 Mohammad E

Feb 28, 2018

Changed my life. Literally. I have saved so much money on things I would have paid full price for, without using tricks or manipulations; rather, strategies like anchoring, among many others. Highly recommend!

創建者 Janetta M

Jun 26, 2020

What a mild mannered Professor, whose easy to follow. He gave ample examples to reinforce the concepts. Good course, but like with anything else, if you put in the work you’ll retain more and get better results!

創建者 Stefano M Z

May 06, 2020

Extremely useful course giving scientific framework to a discipline that was much assumed as "born-with" rather than to be mastered. As marketing professional, I found the course very on point for my daily work.

創建者 Robrecht V

Nov 05, 2016

Nice course with many tips, but very enterprise and US oriented. To be expected, but still I would have liked some more day-to-day aspects coming up. It is possible to adapt most tips but I think that could enrich the course.

The teaching voice should be more active. Felt like a falling asleep university course. A negotiator should be a more fluid speaker (in my humble opinion, not an expert in any ways).

創建者 Shiela T

Aug 07, 2020

This really was an excellent course, and I'm quite happy to have invested the time and effort in it. Not a lot of courses out there that's been given for free that has this much quality and depth. It's organized and paced really well. I even feel more engaged with this professor, across a screen, than I have in some other face to face classes.

It's quite unfortunate that I've come across it during the time of this pandemic when funds are short to pay for the certification, but under (former) normal circumstances, this is definitely worth it.

Looking forward to browsing and hopefully come across other ones in the future that I will feel the same way about.

Kudos professor Siedel and the team. Thank you for the opportunity to learn and grow.

創建者 Qintra A

Sep 13, 2020

I took this course out of sheer curiosity and love for negotiation. I hail from a Psychology background and for the first time in my life, I heard about these business and law principles integrated with psychology. This was one of the absolutely best courses I have taken so far, it was challenging but in the right way- it helped me grow and gave me exposure to so many formal proceedings and challenges involved in devising and implementing a negotiation strategy and skillset. I loved the exam and the quizzes, the best part was that the questions were challenging- at least for someone like me- but they allowed me to expand my horizons and polish my skillset.

創建者 Priyal G

Jul 14, 2020

This was my first course on negotiation strategies.It is a very good course for beginners.The theoretical aspect might seem boring at times but they are helpful in doing the negotiation exercise.I recommend watching it with breaks and making notes so that you have a to do list to review before a negotiation.The professor tells his anecdotes about his negotiation experiences which are fascinating and relevant ! A must try course :) I would also like to thank coursera for providing me financial aide for the course.I am really grateful.

創建者 Joseph T

Aug 29, 2020

Siedel is obviously knowledgable and highly respected and has a pleasant, engaging lecturing style. At first, I was apprehensive about the House on Elm Street exercise. However, I ended up learning about home sales and putting some of the skills I had learned in class to use, both of which were great. I also enjoyed working with my partner and getting to know some of the other students, all of whom live in places more or less different from the United States. Definitely a value, considering that the course itself is completely free!