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返回到 成功的谈判:基本策略与技巧

學生對 密歇根大学 提供的 成功的谈判:基本策略与技巧 的評價和反饋

16,788 個評分


We all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your career advancement. I hope that you will join the hundreds of thousands of learners who have made “Successful Negotiation” one of the most popular and highly-rated MOOCs worldwide. In the course, you’ll learn about and practice the four steps to a successful negotiation: (1) Prepare: Plan Your Negotiation Strategy (2) Negotiate: Use Key Tactics for Success (3) Close: Create a Contract (4) Perform and Evaluate: The End Game To successfully complete this course and improve your ability to negotiate, you’ll need to do the following: (1) Watch the short videos (ranging from 5 to 20 minutes). The videos are interactive and they include questions to test your understanding of negotiation strategy and skills. You can speed up or slow down videos to match your preferred pace for listening. Depending on your schedule, you can watch the videos over a few weeks or you can binge watch them. A learner who binge-watched the course concluded that “It’s as good as Breaking Bad.” Another learner compared the course to “House of Cards.” Both shows contain interesting examples of complex negotiations! (2) Test your negotiation skills by completing the negotiation in Module 6. You can negotiate with a local friend or use Discussions to find a partner from another part of the world. Your negotiation partner will give you feedback on your negotiation skills. To assist you with your negotiations, I have developed several free negotiating planning tools that are related to the course. These tools and a free app are available at (3) Take the final exam. To successfully complete the course, you must answer 80% of the questions correctly. The exam is a Mastery Exam, which means that you can take it as many times as you want until you master the material. Course Certificate You have the option of earning a Course Certificate. A Certificate provides formal recognition of your achievements in the course and includes the University of Michigan logo. Learn more about Certificates at: This course is also available in Spanish and Portuguese. To join the fully translated Spanish version, visit this page: To join the fully translated Portuguese version, visit this page: Subtitles for the videos are available in English, Ukrainian, Chinese (Simplified), Portuguese (Brazilian), Spanish Created by: University of Michigan The course logo composite is shared with a Creative Commons CC BY-SA ( license, and was created using images provided courtesy of Flazingo Photos ( and K2 Space (




There are a lot of real cases to explain the theory, steps to create a negotiation strategy and tips to become a better negotiator. You don't have to be born negotiator, you can learn the methodology.



Probably the best course videos Ive come across. Professor George I believe is an amazing teacher...the way he gets the concept across to students by simple and constant examples is worth mentioning..


351 - 成功的谈判:基本策略与技巧 的 375 個評論(共 3,995 個)



De los mejores cursos de Coursera. El profesor da clases con profundidad pero divertidas. Trata el tema de la negociación desde diversos puntos de vista complementarios (económico, psicológico, legal...) con solvencia. El curso no está regalado, el examen final requiere algo de esfuerzo si no haces trampas y lo mismo con el ejercicio de negociación

創建者 Jamil R R


This course helped me to understand the basics of negotiation. Would be better if there would be online negotiation in live with other students so we can improve ourselves.

in addition, more reading materials to study would be better.

would love to see another courses on negotiation.

Thanks Mr. Siedel I would love to see and regard you in person.

創建者 Volety G R


First, My heartfelt Thanks to Dr. George Siedel for sharing his experience and knowledge in bringing out number of students successfully to learn the skills of successful negotiation and essential strategies in dialy personal and professional lives. Dr. George Siedel really deserves a good appreciation. Kudos to Dr. George Siedel. Thank you!!

創建者 english 4


I am so grateful for the professor who give a lot of energy to deliberate all details and examples in easy lesson in order to provide the easy-to-understand material to students. I gain a lot of business strategies and tactics including of the ethics and morality which are very important in business world.

Thank you so much from my heart.

創建者 Kanishka S


Loved the course ! Got to learn a lot of things that I never thought i needed to learn and i would especially like to thank Mr. George Siedel for making this course more interesting as he made me connect with him which an excellent educator should do. Because of him I got hooked more on this course and was able learn a lot of things.

創建者 Dr. K D


The course is of high quality and useful for life. This course is not only for business but highly effective in the day to day life as we keeps on engaging in the negotiation throughout our life. I am extremely grateful to the instructor George Siedel, University of Michigan and the coursera for such a wonderful learning opportunity.

創建者 Michell A


If you want to learn about negotiation, this course is what you're looking for. Whether you're very new to negotiation or even experts, I think there are a lot of things that you can learn through this course. There's a lot of study cases which I find truly helpful. Lastly, the practice round... it truly is something you need hahaha

創建者 Filippo S


Sicuramente interessante perchè fa molti esempi. Tuttavia sembra che qualche volta perde il filo e lascia le cose a metà senza dare una spiegazione efficace. Molto spesso non sapevo come fare gli esercizi, lo spiegava poi nel video successivo prima di dare le risposte, ma ormai era troppo tardi. Tuttavia utile ed interessante

創建者 César C


Siegel é claro, objetivo e bastante ilustrativo em suas explicações.

Suas apresentações dos conhecimentos são muito claras e com um poder de contextualização muito grande o que aproxima bastante teoria e prática, facilitando na retenção do conhecimento e sua aplicação em diferentes situações do mundo de negócios.




Completing the on-line course on Successful Negotiation : Essential Strategies and skills was a great virtual learning experience. I learned a lot. It developed my skill on becoming a successful negotiator. Almost all of the strategies were applicable to our respective location. Thank you so much for the opportunity.

創建者 Margaret T


This course was interactive and required students to exercise a high level of analysis. The lecturer was knowledgeable and presented the content clearly while keeping the attention of students. The skills attained go beyond business negotiations and can be applied to everyday life situations. A course worth taking.

創建者 Mariah M F


Um curso essencial para qualquer pessoa que deseja aprimorar a sua qualidade de negociação. Bem organizado e estruturado, permite um fácil cronograma distribuído ao longo das semanas. A simpatia do professor também encanta e cativa, tornando as aulas divertidas, com exemplo práticos e interessantes. Vale a pena!

創建者 Selorm A H


A very insightful course. The course gives you opportunity to take note and discover soft skills which we generally may gloss over but very essential in the success of a negotiation. If nothing at all I have learned always to ask as many questions as I can for Information is key to strengthening my BATNA.

創建者 KANEMO89


George, Thanks for all the explanations in the videos, they were of great help to me and of learning, which I will take with me in my daily routine when negotiating or even going to a simple purchase at the supermarket. More than anything, I wanted to thank you, blessings, and many more years of teaching.

創建者 Shreyas J


The most impressive quality of the professor is his examples while talking about every concept. It's like, the concepts sticks to your memory. I highly recommend - while you make notes, also write down the examples he used in that topic. Whenever you read them later, you will remember everything about it.

創建者 Litty D C


Excellent course delivered at the right pace covering essential topics in negotiation. Course content is the right blend of discussions, sample cases, videos and lectures delivered by a Professor who has absolute command on the topic. Recommended for all for application in personal and professional life.

創建者 Juan J L B


Excelente y muy interesante, logre el objetivo de conocer las técnicas y conceptos formales de negociación, que de repente de una forma empírica aplicaba en mis procesos de negociación, hoy estoy mucho mas preparado y consciente de mejores estrategias para lograr objetivos y consenso, Muchas Gracias.....

創建者 Amit K S


This has been a really good learning experience. I am so grateful to the University of Michigan and Mr. George Siedel for coming together and bringing this helpful and amazing course to everyone out there. I'm really looking forward to meeting Mr. Siedel and visiting The University of Michigan someday.



As a claims specialist in a reinsurance company, I deal with negotiation and dispute resolution in my day-to-day work. This course was a great opportunity to acquire new skills and learn more strategies for negotiation that I can apply not only in my work but in real-life situations. Very recommended!



This course is a must to go for . The instructor is amazing and the course layout and pace is extremely good . The content of the course is really very informative . The course is very calming and feels addictive once started.

Special Thanks to the instructor George Siedel for his brilliant teaching .

創建者 Rebecca M


This is an AMAZING course. I feel more confident now when negotiating, I know exactly how to prepare, and what questions to ask. The knowledge, skills and tools I gained from this course are priceless and indispensable. Thank you George Siedel for showing me the way.

I strongly recommend this course!

創建者 Luiz T


Excellent course for anyone begginer or expert negotiator. Professor Siedel is a master professor wich transmits information with tranquility and unprecedent talent. Thank you for your attention Dr. Siedel and may you too walk in beauty and and may your eyes ever behold the red and purple sunset...

創建者 Zakariae K


i want to thank The Mishigan university for such an amazing course, Coursera for the opportunity that gave me to read & learn, and Mr.George Siedel for such an amazing way of teaching.i've got to say, i learned sooo much in this course, and i admired the way Mr.George was explaining, thanks again !

創建者 Alejandra P


This was a great overview of negotiation skills and helped reinforce some of the techniques and tools I learned many years ago. I audited the course to see if it was worth it, and it aligns very well with the principles I have learned already and it supplements them nicely. I highly recommend it!

創建者 Santiago F P


Muy entretenido, el profesor se nota que sabe muchisimo. La semana 4/5 se vuelve un poco muy técnica y densa, se mete en muchos temas legales y de Ley Norteamericana que a lo mejor algunos nunca vamos a usar, pero a fines del curso termina siendo información adicional que tampoco diría que sobra.