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返回到 成功的谈判:基本策略与技巧

學生對 密歇根大学 提供的 成功的谈判:基本策略与技巧 的評價和反饋

16,788 個評分


We all negotiate on a daily basis. On a personal level, we negotiate with friends, family, landlords, car sellers and employers, among others. Negotiation is also the key to business success. No business can survive without profitable contracts. Within a company, negotiation skills can lead to your career advancement. I hope that you will join the hundreds of thousands of learners who have made “Successful Negotiation” one of the most popular and highly-rated MOOCs worldwide. In the course, you’ll learn about and practice the four steps to a successful negotiation: (1) Prepare: Plan Your Negotiation Strategy (2) Negotiate: Use Key Tactics for Success (3) Close: Create a Contract (4) Perform and Evaluate: The End Game To successfully complete this course and improve your ability to negotiate, you’ll need to do the following: (1) Watch the short videos (ranging from 5 to 20 minutes). The videos are interactive and they include questions to test your understanding of negotiation strategy and skills. You can speed up or slow down videos to match your preferred pace for listening. Depending on your schedule, you can watch the videos over a few weeks or you can binge watch them. A learner who binge-watched the course concluded that “It’s as good as Breaking Bad.” Another learner compared the course to “House of Cards.” Both shows contain interesting examples of complex negotiations! (2) Test your negotiation skills by completing the negotiation in Module 6. You can negotiate with a local friend or use Discussions to find a partner from another part of the world. Your negotiation partner will give you feedback on your negotiation skills. To assist you with your negotiations, I have developed several free negotiating planning tools that are related to the course. These tools and a free app are available at (3) Take the final exam. To successfully complete the course, you must answer 80% of the questions correctly. The exam is a Mastery Exam, which means that you can take it as many times as you want until you master the material. Course Certificate You have the option of earning a Course Certificate. A Certificate provides formal recognition of your achievements in the course and includes the University of Michigan logo. Learn more about Certificates at: This course is also available in Spanish and Portuguese. To join the fully translated Spanish version, visit this page: To join the fully translated Portuguese version, visit this page: Subtitles for the videos are available in English, Ukrainian, Chinese (Simplified), Portuguese (Brazilian), Spanish Created by: University of Michigan The course logo composite is shared with a Creative Commons CC BY-SA ( license, and was created using images provided courtesy of Flazingo Photos ( and K2 Space (




There are a lot of real cases to explain the theory, steps to create a negotiation strategy and tips to become a better negotiator. You don't have to be born negotiator, you can learn the methodology.



Probably the best course videos Ive come across. Professor George I believe is an amazing teacher...the way he gets the concept across to students by simple and constant examples is worth mentioning..


3601 - 成功的谈判:基本策略与技巧 的 3625 個評論(共 3,996 個)

創建者 Sara I A


Very useful framework to use when negotiating. Totally helpful the practical activity to do an overall review.

創建者 Tatyana V


Shorth lectures with focus on the main objectives, comprehensive definitions, straight to the point examples.



Awesome 👍, but unable to generate certificate after completion of the course whereas it was mentioned Free.

創建者 Adam C


Good content, but very US based (as to be expected from a US university i suppose). More law than i expected

創建者 Alexandre d M R


Great course, with a very pragmatic approach. Recommended to anyone who has to negotiate on a regular basis.

創建者 Tran T B V


From every lesson, I learn things that not only applicable in negotiation but also in daily life. Thank you.

創建者 Ryan-Michael P


I like this course as it provides a systematic approach to what was commonly misconstrued as a soft skill.

創建者 santosh s


must take course to understand negotiation skills techniques and step by step introduction to negotiation.

創建者 Ayushi A


Overall a good course content. However, more shorter examples would have helped retain the content better.

創建者 Rebeca G


The course has a lot of information referring on was a good course supported on his book.

創建者 Ricardo N R N


Bastante interesante, sobre todo porque te hace cambiar paradigmas y te abre a un mundo de posibilidades

創建者 Ryan L d O B


This course is just amazing, but i guess that it should have a free-written-material to make it better.

創建者 as q


Hi , I’m so happy to finish this course , really I felt it is so difficult , but I did it thanks God !

創建者 Frederico d C C


Excelente curso e excelente didática. Tenho certeza que o conteúdo e o aprendizado me serão muito uteis.

創建者 Juan F


Very well taught in such a manner that is so easy for understand even for people with no-law background.



Nourish yourself with the knowledge taught by Prof. George Siedel!! Recommended course for everyone....

創建者 Sabarinath


Contract & Laws should be avoided in this course because most of the law/Contract deals with US based..

創建者 Peyush G


More examples may be used to explain the concept of ZOPA, Reservation Price, BATNA and decision trees.

創建者 Rajini N


More activities and comparison ANswers, i would like to know the correct answers for my Wrong Answers.



I absolutely loved the course. Only suggestion is to make the videos and duration for a shorter time.

創建者 Atharva D


It was a good & insightful course! Nice to learn about the methods & skills required for negotiation.

創建者 Eduardo R A d P


It's a good course!just a observation that isn't 100% translated. Tasks and evaluation is in english.

創建者 shridhar k


This is very useful course to understand many things about negotiation, even in your day to day life

創建者 Isotilia C M


There should be "fast tests" after each class. So that I could check my understanding of the topic.

創建者 Timothy L G


Course was vey educational. You will learn a lot of new material on negotiating. Take good notes.