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學生對 科罗拉多大学波德分校 提供的 Native Advertising 的評價和反饋

4.5
44 個評分
9 條評論

課程概述

Native advertising is a niche form of advertising that leverages the design and format of news and entertainment content. Native advertising is less about selling products and more about producing useful content for consumers who are in the ‘consideration’ phase of the advertising purchase funnel. Often in the form of news-like stories, native advertising has been shown to persuade consumers. Native advertising is affordable, and doesn’t require graphic design to get started. For these reasons, it’s a compelling advertising technique for small businesses. This course outlines a case study where a small travel startup used native advertising to drive hotel sales. Execution strategies for a successful, no-creative native campaign are laid out, including: gathering existing news coverage, ethical content seeding, and content generation....

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HO
2020年10月5日

Definitely full of valuable information. I didn't learn about Native Advertising in School! Thank you University of Colorado.

SC
2021年2月9日

I learned about a type of advertising that I have no idea existed and is very useful as well

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1 - Native Advertising 的 9 個評論(共 9 個)

創建者 Héctor J O

2020年10月6日

Definitely full of valuable information. I didn't learn about Native Advertising in School! Thank you University of Colorado.

創建者 santiago c

2021年2月10日

I learned about a type of advertising that I have no idea existed and is very useful as well

創建者 Shubham R K

2020年10月15日

course was amazing. Could have been more engaging through visual content

創建者 Ishan D

2020年8月25日

This taught me something really new

創建者 Amir M M L

2020年3月29日

Great Resources and information

創建者 MUHAMMAD V E

2020年7月17日

nice learning system

創建者 Suhail A

2021年1月5日

very good course

創建者 Marco P

2020年5月23日

More practice and easiness to access webinar would be better :)

創建者 Silvia P P d A

2020年4月22日

Los vídeos son un poco monótonos y no hay esquemas o presentaciones, pero los casos prácticos reales son muy útiles.

El curso me ha dado ideas nuevas para desarrollar en mi trabajo.

El hecho de que se tarde algo en dar la calificación final hace que si vas justo de tiempo por el periodo de prueba o que te caduque el mes, quizás no te dé tiempo.