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返回到 了解音乐商务:音乐的价值是什么?

學生對 范德堡大学 提供的 了解音乐商务:音乐的价值是什么? 的評價和反饋

4.5
128 個評分
33 條評論

課程概述

This course will examine the music industry in the United States, with the unique perspective gained by Vanderbilt University’s location in Nashville, TN. Nashville is a major center of music in the United States, and the music created here has a global reach, particularly in the country, rock, pop, singer-songwriter, and Americana genres. However, students will learn that the basic principles of recording, marketing, copyright, licensing, and live performance are the same, regardless of musical style or genre. The music business is one of the most rapidly changing industries in the US today. It is also an industry filled with contradiction, and media headlines and anecdotal stories often add to the confusion. Here are just a few statements paraphrased from recent news stories: * The music business has collapsed * Demand for music is expanding at the greatest rate in history * Historic recording studios are closing at an alarming rate * More people are making recordings than ever before * Musicians usually lose money touring * Musicians usually make money touring * Major artist pulls songs off streaming services because they don’t pay fairly * Major artist makes a fortune from streaming services * People won’t buy records anymore * Vinyl record sales are soaring This course will attempt to make sense of these seemingly contradictory trends and data, outline the basic structure and mechanisms of today’s music industry, and encourage students to think critically and entrepreneurially about the future of music. Leaders from various areas of the music business will lend their perspectives through in-depth interviews, and footage from a recording session will give learners a behind the scenes look at how a song goes from the spark of an idea hummed into a cell phone to a finished recording. Participants will grapple with questions about art and commerce which are both timeless and crucially important today, and will emerge from this course with tools allowing them to make more informed decisions as creators, promoters, and consumers of music. Course launches February 19, 2016....

熱門審閱

GR
2016年3月5日

Really interesting course even for someone who's kids begged me not to sing a lullaby to them.

GP
2019年11月15日

It feels like a formal training.I thank the team for a lot of valuable informations

篩選依據:

26 - 了解音乐商务:音乐的价值是什么? 的 32 個評論(共 32 個)

創建者 Greg T

2019年3月19日

Good content - videos are very helpful. Enjoyed the written assignment. But the peer-review pro

創建者 knvg r

2016年6月13日

Great Course !!!!!!! (:

創建者 Miguel A V

2016年3月20日

great course

創建者 Thomas D

2020年10月12日

Some of the technical stuff is shallow and/or wrong, but the business aspect of the program is pretty good. Mostly, what you'll learn is that the music "business" is no longer a real business and that music has become a commodity that is easily 2nd through 1Mth sourced and has a diminishing value.

創建者 Deleted A

2016年7月26日

Good intro course, but that's all it is - an intro course. Expect great interviews and lecture videos, but don't expect too in-depth of a course. My review is biased because I already took Music Business Foundations from Berklee on Coursera and the material w

創建者 Victor R

2016年8月16日

it's a basic course very focused on the mainstream music industry, it is very concise and worth reviewing, unfortunately you can not get feedback from the exams if you don't pay.

創建者 Cristian B

2020年12月21日

First off, The teacher stutters way too much, making the videos feel as they were amateur YouTube pieces.

Secondly, very little substance is offered in the video pills: there’s an infinity of 1 min to 2 min videos where just an ultra quick idea of the subject is given, with absolutely no deepening; what makes it even worse, you have to take the goddamn theme song intro AND outro for each video: within half an hour you heard that tune a good 25 times...

Guest interviews, on the other hand, are extremely long and verbose, 15 minutes to one hour, hardly staying focused on a subject, and they constitute the main filler for this mediocre course.

West Virginia university and Berklee offer significantly better online education on the subject.