Chevron Left
返回到 Marketing Channel Functions

學生對 艾莫利大学 提供的 Marketing Channel Functions 的評價和反饋

課程概述

This course is ideal for individuals who currently work in or are targeting opportunities in consulting and strategy, industrial sales and buying, marketing management, entrepreneurship and business development. This course will cover the concept of channel functions, or the supply side of designing routes to markets. Channel functions are the necessary activities that channel members must provide in order to create the channel benefits that customers desire. You will learn a framework that quantifies channel functions and ultimately, how to use them as the basis for determining channel member work loads and compensation. A final exercise considers how to monetize shipping benefits and align the channel benefits demanded with the necessary supply side activities....
篩選依據:

1 - Marketing Channel Functions 的 1 個評論(共 1 個)

創建者 KATLA S K

2021年9月13日

Good