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學生對 伊利诺伊大学香槟分校 提供的 Digital Media and Marketing Strategies 的評價和反饋

4.6
2,719 個評分
643 條評論

課程概述

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

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GC
2020年12月20日

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

JJ
2020年8月30日

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

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176 - Digital Media and Marketing Strategies 的 200 個評論(共 639 個)

創建者 Prince A

2020年8月26日

Good course for anyone who wants to pursue a career in digital marketing.

創建者 Richard S

2021年1月6日

Great course, compact and informative lectures, and insightful readings.

創建者 Sharon R K

2020年5月13日

This is a great online class. I've learnt a lot through this, thank you.

創建者 Shreyasree S

2021年2月18日

superb course.! Everything spoken was clear and very easy to understand

創建者 Annika U

2020年12月12日

Clear and accurate information! And I like then way teacher is talking!

創建者 Luka D

2016年6月10日

pretty good course that generally covers the topics wel but lacks depth

創建者 Charleen F

2021年3月7日

One of the best courses I've taken. Very detailed and I learned a lot.

創建者 Ayn H A

2020年11月9日

Very helpful in honing my skills as a digital marketer and strategist.

創建者 Ester G

2020年6月14日

Interestin course, especially for a first approch to digital marketing

創建者 Thiru

2020年1月14日

A really interesting course. Found it challenging and yet fulfilling!

創建者 Mauricio P

2017年7月10日

The content on this course was super interesting and of great value!!

創建者 Abhishek S

2017年12月19日

This course is very comprehensive. Great deal of learning it offers.

創建者 MHD K A S

2016年8月8日

good trainer, perfect materials and intelligent output.

thanks a lot.

創建者 Barandagiye B

2020年11月16日

i learned a lot and i'm happy i took the course. it was a pleasure!

創建者 Ivan F A T

2018年8月2日

Very good course, it is comprehensive, explicative and interesting.

創建者 PETROS K

2020年8月24日

Right to the point with great material and fully explaining videos

創建者 Auwal A B

2020年7月12日

This a very interesting course especially the peer review process.

創建者 Sharlene V

2019年4月16日

I loved this course - what an interesting and innovative subject.

創建者 Tanjim U I

2015年9月14日

Very well structured course content. Its really enjoyable course.

創建者 SHUBHAM M

2020年5月3日

An amazing learning experience with expert interview experience

創建者 sandeep v

2019年5月28日

Fantastic instructor and an extremely well structured course...

創建者 Logeshwaran A S

2020年12月24日

Superb! I enjoyed each and every module which is very precise.

創建者 YASH P

2020年11月24日

Best course get to learn many things with valuable certifacte.

創建者 yerubandi v v s y v v

2020年4月22日

Very Good course with a best content and peer grade Assignment

創建者 Shrirang M

2019年11月26日

Great Course and great for newbies to understand digital world