Chevron Left
返回到 Digital Media and Marketing Strategies

學生對 伊利诺伊大学香槟分校 提供的 Digital Media and Marketing Strategies 的評價和反饋

4.6
2,711 個評分
640 條評論

課程概述

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

熱門審閱

JJ
2020年8月30日

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

GC
2020年12月20日

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

篩選依據:

101 - Digital Media and Marketing Strategies 的 125 個評論(共 635 個)

創建者 Adarsh J

2019年12月16日

Very objective and clear. Mike takes you through the basic strategies of Digital Marketing without making things complex or alien. Thanks Mike!

創建者 Adriana R

2019年2月28日

I enjoyed to participate in this course because I learned very interesting things about the digital marketing. This one was a great experience.

創建者 Istvan R

2015年10月21日

This course teaches the bits and pieces necessary for planning in digital marketing, and it gives very good insights on latest tools and use ca

創建者 Kunal g

2020年5月10日

Excellent content and presentation, would reccomend to all of those aspiring marketers who wants to get a detail insight of digital marketing.

創建者 Md. D N

2020年7月16日

Mike Yao is a great instructor. I've really enjoyed this course and learnt many things. I hope to use the knowledge properly

創建者 Mercy M

2021年1月27日

I loved the course, was comprehensive and easy to understand. will definitely apply what i have learnt in my career. Thanks

創建者 Nadia P

2020年10月28日

Thank you to Professor Yao and the Coursera Team. Made light work of understanding KPIs and metrics for digtal marketing.

創建者 Mohammad A H J

2020年12月3日

I learn about the Digital Media and Marketing Strategies through this course. Excellent material and videos of training.

創建者 Noor S

2019年8月16日

Dear Mike Yao,

I have learned so much! I am forever grateful for everything you taught us in this course!!

Thank you!

Noor

創建者 Ashkan H

2020年10月23日

Fantastic course. Professor Yao is amazing. I have really enjoyed all courses in this Digital Marketing specialization.

創建者 Semenova A

2020年4月22日

I love this course. It's clear and informative. I hope to use this knowledge asap.

Thank you so much for your work here.

創建者 Ieva B

2020年10月21日

This course was very professional!!! I learned a lot, the teacher is great, all content is relevant and on top! Thanks

創建者 Umar k

2020年8月25日

It is a very good course which helped to get lot of knowledge regarding the advertising methodologies of modern world.

創建者 Adeesha D

2020年8月16日

Really learned the depth of the digital media marketing and got a good base for my personal digital marketing campaign

創建者 Amina E Q

2020年4月15日

Great Course, exciting and good learning course to build knowledge and understanding in the Digital marketing Field.

創建者 Henok S

2019年2月7日

i love it! specially Mike Yao is the perfect teacher!

the course is applicable in real world and it is realy helpful.

創建者 Thao P

2020年5月5日

The course is great, full of information but very clear, easy to follow, especially for non native english students

創建者 Teresa B

2017年11月13日

Challenging but very relevant. Probably the course where the material applies best to the functions I'm aiming for.

創建者 SASIDAR

2020年7月21日

Out of every course in this spcialization, this course provides practical recomentations and how to implement it

創建者 Daniel A

2020年8月2日

The course has really been an intellectual upgrade for me since it has open my mind scope of Digital marketing.

創建者 Shuvam C

2020年7月19日

Superb learning and I could personally relate a lot as I am taking this paper for MBA students in my college.

創建者 Juan C S C

2019年1月1日

Simplemente excelente curso. Recomendado para quienes quieran implementar una estrategia en Mercadeo Digital.

創建者 Kristen S

2016年3月13日

Perfect course! I recommend it to everybody who want to further deepen their knowledge in digital marketing!!

創建者 JOSPHIN B M U

2020年5月11日

IT WAS VERY USEFUL I REALLY LOVED LEARING THIS COURSE I LOVE IT .THANKYOU FOR PROVIDE SUCH A GOOD COURSE

創建者 kenneth n

2020年4月17日

Really good- good quality materials. Suitable for beginners plus those with experience of digital marketing