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學生對 伊利诺伊大学香槟分校 提供的 Digital Media and Marketing Strategies 的評價和反饋

4.4
1,394 個評分
260 條評論

課程概述

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication....

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VC

Nov 23, 2018

Mike Yao sir did a great job. He started all with basics and taught everything very well. I'm so glad I choose this course it'll for sure help me advance my career.

CU

Jan 22, 2019

Course material is very well presented. It is very condensed and practical and exceeds expectations. Much better than any other online course I have ever done.

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26 - Digital Media and Marketing Strategies 的 50 個評論(共 250 個)

創建者 Sol D L

Jun 25, 2019

El curso me resultó de mucha ayuda para entender los conceptos que necesito saber para realizar campañas de marketing exitosas en el mundo digital en el que vivimos. Lo disfrute mucho!

創建者 Vedantkumar C

Nov 23, 2018

Mike Yao sir did a great job. He started all with basics and taught everything very well. I'm so glad I choose this course it'll for sure help me advance my career.

創建者 Diana G

Dec 26, 2018

Great course. Being a professional in Marketing since 7 years, this course is a great update to Digital Marketing with just the right amount of information.

創建者 Debora

Oct 18, 2019

This course is very interesting and updated. Mike Yao is a great Professor who delivers insightful classes in a very effective and clear way. I loved it!

創建者 Valentina B

Dec 27, 2018

Very interesting materials! I loved this course and I would def suggest it to anyone who's interested in Social Media and its marketing applications.

創建者 Daniel M P

Jan 03, 2020

Intense course. But i am glad I took it. I now appreciate all that goes into a digital media campaign and understand it much better. Thank you.

創建者 Adarsh J

Dec 17, 2019

Very objective and clear. Mike takes you through the basic strategies of Digital Marketing without making things complex or alien. Thanks Mike!

創建者 Adriana R

Feb 28, 2019

I enjoyed to participate in this course because I learned very interesting things about the digital marketing. This one was a great experience.

創建者 Istvan R

Oct 22, 2015

This course teaches the bits and pieces necessary for planning in digital marketing, and it gives very good insights on latest tools and use ca

創建者 Jennifer H

Sep 26, 2019

This was an excellent course that really outlined and provided examples of how to apply digital media and develop marketing strategies.

創建者 Andrés P B

Aug 21, 2018

I like that this course reinforce the principles and strategies of the previous courses and challenge us to face a real case! Amazing.

創建者 Beatriz B

Jun 17, 2018

The best course so far in the Digital Marketing Specialization. Highly engaging and with up-to-date information and required readings.

創建者 surabhi s

Sep 14, 2017

One of the best courses in digital marketing. Appropriate mix of theory & application of theory. Thanks for making lectures relevant.

創建者 Marco C

May 01, 2017

It's a great course for people with basic marketing skills. The emarketing textbook is very useful and its a must read for beginners

創建者 Muhammad A R

May 07, 2019

Good Content ... One area of improvement would be related to some more case studies, where the tool and techniques are applied.

創建者 John M

Dec 19, 2016

This was a great course and works hard to give students every opportunity to succeed! Thank you Professor Clifton and Coursera!

創建者 Noor S

Aug 16, 2019

Dear Mike Yao,

I have learned so much! I am forever grateful for everything you taught us in this course!!

Thank you!

Noor

創建者 Henok S

Feb 07, 2019

i love it! specially Mike Yao is the perfect teacher!

the course is applicable in real world and it is realy helpful.

創建者 Teresa B

Nov 13, 2017

Challenging but very relevant. Probably the course where the material applies best to the functions I'm aiming for.

創建者 Juan C S C

Jan 01, 2019

Simplemente excelente curso. Recomendado para quienes quieran implementar una estrategia en Mercadeo Digital.

創建者 Cristina S

Mar 13, 2016

Perfect course! I recommend it to everybody who want to further deepen their knowledge in digital marketing!!

創建者 Vasyl R

Jun 03, 2018

Great and insightful information regarding all the marketing channels that are useful in this modern era.

創建者 SHRIRAM K

Jan 02, 2016

I'm really happy to take this course. It has been a really great experience to be a part of this course.

創建者 Johnny R

Nov 03, 2016

Thanks for also including the text book reading with the course. It has become an invaluable resource.

創建者 JAMES F

Jul 12, 2018

Th InformatIon that has been provIded as well as the abIlIty to work wIth peers has been fantastIc.