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學生對 伊利诺伊大学香槟分校 提供的 Digital Media and Marketing Strategies 的評價和反饋

4.6
2,800 個評分
667 條評論

課程概述

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

熱門審閱

JJ

2020年8月30日

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

GC

2020年12月20日

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

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251 - Digital Media and Marketing Strategies 的 275 個評論(共 664 個)

創建者 Vicha R B

2018年5月23日

great course so far, thank you.

創建者 Precious G

2021年3月2日

Something new and challenging.

創建者 Neeru J

2020年11月19日

feeling proud by learning this

創建者 Alvin B

2020年10月21日

Thanks I learn a lot on this..

創建者 Harriet M L

2020年10月3日

Fantastic and very educational

創建者 Bijay P K

2020年5月22日

Very Helpful to enhance career

創建者 Annamalai

2019年7月24日

great place to lear and lead.

創建者 Jose S

2016年9月12日

Nice teacher, course was nice.

創建者 Magda T

2015年12月4日

Brilliant I really enjoyed it!

創建者 Eslam O

2020年9月14日

THANK YOU FOR PERFECT CONTAIN

創建者 Рацеева С С

2019年4月8日

Great course. Thanks , Mike !

創建者 TAMER U

2020年11月2日

It's excellent. thank you :)

創建者 Aayushi G

2020年10月27日

Really good and Informative.

創建者 Julia B

2018年10月25日

Really great basic overview!

創建者 Randy O B

2018年8月30日

Great course for development

創建者 Лещин М

2018年7月30日

Very interesting and useful!

創建者 Tara M

2017年12月14日

really clear and informative

創建者 Yining L

2017年11月3日

Insightful and very helpful!

創建者 Mohamed S B

2017年10月20日

This course benefit me a lot

創建者 Walid H M

2017年1月31日

nice and informative course

創建者 Marco M

2020年4月19日

Awesome!!, 100% Recomended

創建者 Alexandre R

2019年8月27日

Excelente curso. Recomendo

創建者 Omar S O

2019年3月17日

I highly recommend it!

Omar

創建者 Kimmo S

2020年9月5日

Very educational! Thanks!

創建者 Oluwafemi K S

2020年5月7日

A very insightful course.