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學生對 伊利诺伊大学香槟分校 提供的 Digital Media and Marketing Strategies 的評價和反饋

4.4
1,398 個評分
262 條評論

課程概述

The proliferation of digital technology gives businesses a diverse new set of tools to reach, engage, monitor, and respond to consumers to an unprecedented degree. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following the Digital Marketing Channels: The Landscape, this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in an integrated marketing communication....

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VC

Nov 23, 2018

Mike Yao sir did a great job. He started all with basics and taught everything very well. I'm so glad I choose this course it'll for sure help me advance my career.

CU

Jan 22, 2019

Course material is very well presented. It is very condensed and practical and exceeds expectations. Much better than any other online course I have ever done.

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226 - Digital Media and Marketing Strategies 的 250 個評論(共 252 個)

創建者 varun

Nov 29, 2016

Good

創建者 Romain V

Feb 11, 2016

Gr

創建者 Reynaldo V

Apr 10, 2016

This "planning" course was slightly better than the preceding "landscape" course, but it was still underwhelming. The instructor seemed better prepared with her presentation, but her dependence on the textbook and speaking style still made it seem as if she lacked mastery of the subject. The course did touch on the important subject matters at hand, but since the textbook was so old (practically outdated by digital media standards), it missed or made little mention of so many innovations and best practices that are now the rule for digital marketers. For example, the increasingly crucial role of marketing automation platforms like HubSpot, Dynamics Marketing and Marketo and how CRMs like SalesForce and Dynamics are driving both marketing and sales strategy. Another example is how email marketing has moved to rules-based and triggered workflows. Again, there's a definite need for this course. I would actually recommend breaking out social, SEO and online advertising into their own courses, rather than squeezed into small segments. Finally, the "putting it all together" section is vital for anyone who wants to work in digital marketing, but the coverage here was much too general.

創建者 Pascal A S

Jan 22, 2018

Lecture videos are fine but very high-level. Nothing you cannot learn from reading a book.

The home work assignments are solid. As always, it is motivation that makes the difference. If you are motivated to lear something, the assignments are a good way to get you started thinking about things. But the could be better and/or more relevant.

The quizzes are the clear low point. There is sometimes a selection of answers that is so similar, yet only one answer is true (because it is the word used in the book). Often, they ask for knowledge-based questions that are completely useless for advancing your career, e.g. to know who EA Sports teamed up with for a campaign.

創建者 Harikrishna P

Jun 05, 2018

Great study material.

However, the course seems over reliant on the e-marketing book by Rob Stokes. It is exhaustive (and exhausting!) and provide great concepts/models/frameworks for the learner.

Video lectures are mostly highly condensed form of the same book. For someone who goes through the text diigently, there is no need to see the video lectures.

I feel the video lectures must offer more value add that just repetition of the concepts explained in the e-book. Video must give real life examples of the concepts based on the faculty's experience/ research.

創建者 Nicholas S

Dec 22, 2017

This course has definitely been the low point of the Digital Marketing Specialization offered through University of Illinois. The quiz questions are too granular and don't accurately test on the knowledge you should have gained from an overall perspective. I've also found that the lectures are just summaries of the textbook and other content you're asked to read, adding nothing to what you've already spent time learning.

I would not recommend taking this course, unless required to do so for the Specialization.

創建者 Phyllis A R

Jan 26, 2017

Not as good as the other courses. I do wish another instructor could have done the videos. I had a very hard time staying with this course due to my frustration with instructor style of communicating. I felt like to much basic info about marketing especially traditional vs digital advertising. Most of us, get that. I don't know when I've struggled so hard to keep my attention and focus on the material. This specialization starts with a bang and ends very boring and outdated feeling.

創建者 Guia G

Mar 06, 2017

The teacher needs to improve her delivery. The quizzes are also useless. They don't really add to important information that we need to remember. Instead, the quizzes usually have questions that make you gofer for irrelevant info, made to test if you've gone through the reading. Honestly, I barely listened to the teacher's videos. It wasn't all that helpful nor engaging. We got all the info from the readings.

創建者 lance h

Jan 01, 2017

This is clearly not the right medium for Prof Clifton. This was inferior to the first installment, which had a great many problems on its own. Poor on camera delivery, lack of familiarity with the material and a tendency to just read the PPT slide on the screen are just a few of the problems. While the content is good you really have to work to get through the presentation of the material.

創建者 Karen H

Aug 28, 2016

Disappointed by this class. Instructor and mentors added not value to course. The main reading "eMarketing" was good but all video content and assignments were directly from the "eMarketing" guide by Rob Stokes. Also ... they couldn't even get Rob Stokes name spelled correctly in the references.

創建者 Carlos E L D

May 23, 2018

It looks like the latest two courses in the Digital Marketing specialization were done under a limited time frame, and therefore, aren't good modules at all. I did rate star 5 for the previous 3 courses in this specialization.

創建者 Daniel A

Nov 04, 2017

Instructor is mechanical, reads the material only; some topics that should be discussed in depth (like a building your site) are simplified to an extreme that is near useless and some articles and references are too old

創建者 renu m

Sep 06, 2017

I found this module as well as the previous module rather dry and theoretical. I could have just read the articles, there were no experience sharing or practical tips that I found in either lecture

創建者 rawad n

Nov 29, 2016

Super basic, nothing to be learnt there. No need to purchase the course, just go over the videos if you're new to digital.

創建者 DANIIL M

Mar 08, 2017

Very general information with too much dependance on the textbook for the course. You might as well just read the book.

創建者 Bharat M

Jan 28, 2018

This is a very basic course. It is good only if you know nothing about digital marketing

創建者 moodissa@gmail.com

Aug 01, 2017

Still reading from the book. and her skills in delivering the message is not good.

創建者 Gaurav B

Sep 27, 2019

No PRACTICAL Example.

Full portion covers theoritical Knowledge.

創建者 Victor C

Dec 01, 2016

I did not like the teacher but I did like the course material.

創建者 Linda D

Nov 17, 2015

The two or three minute videos were annoying. I understand that this is what video marketing is about and, PS, not too many people truly watch the videos. Lessons should be 30 minutes each.

創建者 Elena

Aug 08, 2016

It was not the best course I did in Coursera. The teacher was distracted and I had some issues in following her. The information was sometimes too basic and other time on much in depth.

創建者 Arvy S

Feb 12, 2016

Terrible course.... the instructor just read out of the power point. No examples or case studies or insights.

very disappointed in the class.

創建者 Erin P

Feb 17, 2016

Professor just re-iterated text and readings. Lectures were poor and provided no insights

創建者 Luis A F L

Mar 17, 2016

Hated the course and the content. I truly regret investing my money on this course.

創建者 Mira G

Mar 31, 2017

Just following a text book, without an added value from the lectures.