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學生對 伊利诺伊大学香槟分校 提供的 Digital Media and Marketing Strategies 的評價和反饋

4.6
2,801 個評分
667 條評論

課程概述

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

熱門審閱

GC

2020年12月20日

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

JJ

2020年8月30日

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

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201 - Digital Media and Marketing Strategies 的 225 個評論(共 664 個)

創建者 Vincent M M

2020年12月22日

The course has been good I've enjoyed my study with Coursera.

創建者 Richs O

2020年12月21日

Great course! Will apply the digital strategies learned here.

創建者 Rayeed H

2020年6月18日

This course did what it was intended to do. Awaken the beast!

創建者 TÉRCIA P L

2020年2月16日

the quality of the material surprised me, I benefited a lot.

創建者 Gopakumar V S

2018年1月14日

Helped me alot to learn on the basics - Mobile advertising

創建者 Saad D

2018年4月24日

The references provided are very informative and helpful!

創建者 JEIMY M C C

2020年11月4日

excelente en los contenidos y estrategias de aprendizaje

創建者 Sreejasree R

2020年6月2日

Very nice course to develop my interpersonal skills ...

創建者 Alina S

2020年6月23日

Amazing course; very practical! Learned tons of things!

創建者 Maya A

2020年4月19日

Its complete material between theoritical and practical

創建者 Veronica L

2019年12月9日

Very good for strategies and guidelines for marketing.

創建者 Bente N

2017年6月15日

Great lessons with good videos and easy to understand.

創建者 Wewelpanawa G B L

2021年10月6日

gGood course with great contents.. Thanks proffesor..

創建者 Brandon M

2020年9月30日

Great course. Learned a ton new marketing strategies.

創建者 Hiroany D V C F

2020年7月30日

Good course and well explained by professor Mike Yao!

創建者 Ayela M

2020年1月15日

Great opportunity to learn about digital strategies

創建者 Cesar H

2020年10月31日

Really informative and useful in the current time.

創建者 A S

2020年5月4日

Great insight to fundamental of digital marketing

創建者 Dr. R P

2020年10月25日

Informative with insights on key strategy topics

創建者 Gerlinde S

2020年1月6日

Very interesting and also challenging course!!!

創建者 Nermeen M

2016年12月5日

excellent instructor with rich material

the best

創建者 Sriram M

2020年7月10日

Had a Good Knowledge Experience ! Thank You

創建者 Rafeil J H

2020年5月5日

Help me to learn more about digital marketing

創建者 Joel D B C

2020年7月12日

Great course. and the professor was awesome.

創建者 Natalia K

2020年6月12日

It was very interesting and helpful course!