Chevron Left
返回到 Digital Media and Marketing Strategies

學生對 伊利诺伊大学香槟分校 提供的 Digital Media and Marketing Strategies 的評價和反饋

4.6
2,800 個評分
667 條評論

課程概述

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

熱門審閱

JJ

2020年8月30日

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

GC

2020年12月20日

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

篩選依據:

151 - Digital Media and Marketing Strategies 的 175 個評論(共 664 個)

創建者 Ait a Y

2020年5月10日

Hi

This course it's very helpe me to get satar in my own business is very adorable course

創建者 thuy n

2020年5月13日

this course is so useful for beginner who want to have knowledge about digital marketing

創建者 Caue g

2019年9月12日

Awesome lessons. I really love to understand some marketing strategies on Digital media.

創建者 Amit K N

2020年6月27日

It is very useful for upcoming generation.

And by it we can acheive more and more money.

創建者 Aileen E

2020年12月1日

The content of the course is very relevant and up to date. I'm glad I took this class.

創建者 LUCAS R D S

2019年9月13日

Curso sensacional, acredito que seja um dos melhores cursos que eu já fiz na Coursera.

創建者 Prince K N

2021年2月2日

They've got the best courses and programs to help everybody in their walks of life.

創建者 Anton A

2020年7月15日

Great course, brings a deep understanding of basic marketing principles in digital.

創建者 Lucy K

2020年11月25日

Such a nice course. Very informative, good instructor and well prepared lectures

創建者 Gabriel N O

2019年4月3日

Learned a whole lot and had challenging tasks that spurred learning. Great Job !

創建者 Vatsla B

2020年9月17日

Definitely a scale-up in my knowledge and skill-set. Really informative course/

創建者 Vallabhaneni S

2020年5月20日

This subject is very fine to understand gain latest trends in digital marketing

創建者 Ng K S

2019年11月13日

It help to to know about digital marketing from scratch. Now I feel empowered

創建者 Abhinav R P V

2016年6月9日

Thank You for offering this course i enjoyed a lot while listening the classes.

創建者 Peter L

2020年9月5日

very useful course , i recommend it to anyone want to work as digital marketer

創建者 Amir M M L

2020年1月17日

Great Content & Materials , and I loved the type of assignments in this course

創建者 Smriti S

2019年8月31日

Nice course for beginners. It tells the strategies rather than implementation.

創建者 Chaithra P

2020年5月18日

It was amazing experience in this course and learned lot about media strategy

創建者 Muriithi M

2020年10月15日

I have laernt a lot on digital marketing strategies in well organised course

創建者 Vikas K

2020年2月13日

Very well explained and creates a good foundation for the digital marketing.

創建者 Lin D

2019年1月27日

teaching content is very compact, well delivered by the instructor, 5 stars!

創建者 Ramona Q

2020年10月17日

Great course! Excellent structure, great insights and learnings! Thank you!

創建者 Michael L H

2017年5月29日

This module is now getting into the details of applying what we've learned.

創建者 Karen P

2020年6月4日

Love the course, very informative and taps into the minds of the students!

創建者 Reinaldo B

2016年6月6日

This is a great course, with lots of resources to improve your Marketing s