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學生對 伊利诺伊大学香槟分校 提供的 Digital Media and Marketing Strategies 的評價和反饋

2,799 個評分
667 條評論


The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at




I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices



great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!


651 - Digital Media and Marketing Strategies 的 664 個評論(共 664 個)

創建者 Uliana K


I liked the course, very good , and brief essentials to the Digital Marketing, covering all aspects of it.

I would like to see more connection of the expert interviews to the actual themes of the lectures and none information from the interviews was included into the quizzes, so it was not really motivating to watch them knowing they are not covered in the quizzes.



When I started the course i was felling very bored because of lengthy videos but eventually I enjoyed it. It is a very good course with detailed knowledge and understanding of the social media marketing. There were many things which I don't know but this course helped me alot.

創建者 Pascoal G M


Muito bom para iniciantes, diria que excelente. Para quem já tem um pouco de bagagem, sugiro focar na bibliografia e nas recomendações de textos. Printei vários slides para usar em apresentações.

創建者 Hoang T H


That greatt!The course helped me systematize the process of creating a media strategy in the digital age. Thanks to the University of Illinois faculty and the Coursera course team.

創建者 Han Z



創建者 Armando C


It's a great course to understand the basics of Digita media platforms and their metrics.

創建者 Suger W


I really like it,however, I did not gain the certificate after I finished all my work.

創建者 Ahmad R



創建者 Marc S


The instuctor is knowledgable and interesting. Unlike many other coursera courses, there are no practice quizzes in this course. Those practice quizzes in other courses were very useful to me personally as they reinforced the individual lessons from each module and served as a good punctuation between videos.

Peer review assignments without incentive to give truthful grading almost beg students not to read the work of their peers. I had a peer give me a barely passing grade on work that clearly checked every grading rubric. Either fix the grading or don't let peers grade people they did not work with. Had all of my reviewers shared the laziness of that one, I would not have passed this course.

創建者 Rishabh g


I do not understand that even after completing the entire 6 courses i Specialization, I am unable to access the Capstone. And there is no help available at all.

Rest of the things are good in the course. Excellent faculty and material.

Suggestion: we should add as an activity- A blog/article writing to be published on Coursera page.

Hands-on exercise is must for a website. Eg. Design and run a campaign.

創建者 Pascal W


This class was tedious. While the information is insightful and valuable, the professor is reading off a script through entire lectures without providing real-life examples that connect with the audience. Nonetheless, I still recommend this course as it takes a deeper dive into Digital Media and Marketing Strategies.



Full of theories without enough examples / practices / quiz. Very disappointing. Unattractive at all.

創建者 이종휘


quiz very hard

創建者 K K G S