Chevron Left
返回到 Digital Media and Marketing Strategies

學生對 伊利诺伊大学香槟分校 提供的 Digital Media and Marketing Strategies 的評價和反饋

4.6
2,791 個評分
663 條評論

課程概述

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business’s suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

熱門審閱

JJ

2020年8月30日

I think this course is much better than the Digital Media and Marketing Principles course. It gives us the opportunity to create our own digital marketing strategies and the reasons behind our choices

GC

2020年12月20日

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

篩選依據:

226 - Digital Media and Marketing Strategies 的 250 個評論(共 660 個)

創建者 Asbed N

2020年3月24日

great course thanks for all the information

創建者 kirlos g

2020年9月9日

great course to know the market strategies

創建者 Jorge A G

2018年4月9日

I learn a lot in this course in marketing.

創建者 Abhishek H

2016年10月1日

Excellent i learned a lot from this course

創建者 Sherif M O M

2018年2月15日

this is the best course in specialization

創建者 Karla V

2017年4月19日

This is a great course. It help me a lot.

創建者 Ayus D B

2020年8月15日

Great experience of learning new things!

創建者 Mei A

2020年5月4日

good platform for learning and education

創建者 Vibol M

2018年2月16日

Very good course for me and new things.

創建者 Karolina K

2017年9月4日

Well-researched, the material is broad.

創建者 Leo V

2016年10月27日

Easily put concepts and very described.

創建者 Dulce G

2020年10月7日

Very good hands on course, I loved it!

創建者 Hamid T

2020年7月19日

Excellent topics and teaching strategy

創建者 surya l

2020年5月7日

A very helpful and learning experience

創建者 MEHROSE S

2018年10月15日

good course for conceptual knowledge.

創建者 MEIGARA L P

2020年11月23日

it has been the best experience ever

創建者 Vanessa S

2017年4月17日

Excellent class, thank you so much!

創建者 Sima R

2020年2月17日

Awesome professor, great knowledge

創建者 Faiza T

2019年5月29日

Thank you for this precious course

創建者 Lawrence S

2018年3月24日

Well put together and informative

創建者 Daniel C

2017年11月3日

Great course. Brief and complete.

創建者 Simran W

2020年6月9日

I learned a lot from this course

創建者 Ammar S

2017年6月21日

The best course out of 5 courses

創建者 Cesar S

2020年8月5日

Excellent course and materials.

創建者 Yi O

2020年5月26日

Great learning from this course