Chevron Left
返回到 Marketing Mix Fundamentals

Marketing Mix Fundamentals, IE商学院

4.5
222 個評分
34 個審閱

課程信息

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

熱門審閱

創建者 AP

Sep 17, 2018

The course is very informative, and interesting. Thank you so much to my instructor for instructing Ana Pelayo.

創建者 BS

Mar 29, 2019

I am very much Greatfull to Coursera for giving me this opportunity to have a certified course thank you.

篩選依據:

32 個審閱

創建者 Bidyashree Sthitapragyan

Mar 29, 2019

I am very much Greatfull to Coursera for giving me this opportunity to have a certified course thank you.

創建者

Mar 02, 2019

love it , clear and very helpful

創建者 Sanaa Raouf

Dec 11, 2018

Excellent course

創建者 VL

Dec 07, 2018

Great course, thanks for sharing.

創建者 Nikhil Kumar Singh

Oct 29, 2018

Great Course

創建者 Alejandra Paulina Ortega Pérez

Oct 09, 2018

The videos of Week 3 and 4 were too long

創建者 abdulrahman esmail

Sep 19, 2018

the second part of the course was amazing

創建者 AzeemImam

Sep 18, 2018

Great course for self learning

創建者 Ana R. Pelayo.

Sep 17, 2018

The course is very informative, and interesting. Thank you so much to my instructor for instructing Ana Pelayo.

創建者 Andres Rodriguez

Aug 12, 2018

Mucha información interesante