課程概述

Marketing Mix Fundamentals prepares you for arguably the most important stage of bring your product to market - how and where are you going to market it? It sets out a detailed introduction to the four P’s of Marketing (Product, Pricing, Place and Promotion), this course forces you to strategically analyze your product and/or service. The Product session is designed to provide you with the knowledge to understand and manage the strategic role of brands and products in generating business results, whilst the focus on Pricing will cover the main concepts and techniques to formulate prices. Compliment this with skills from the “P” session Place, where you consider channels and retail strategies with the overriding objective of defining a distribution strategy for your product or service. Finally, through the Promotional activities (Communication) session, explore the different communication channels available and understand the importance of the media plan, dealing specifically with social media and omni-channel strategy. IE Professors Maria Teresa Aranzabal and Fernando Cortiñas will guide you through this incredibly important stage of marketing strategy using expert interviews with industry professionals. After this course you will be ready to decide where and how you want to market your product....

學生對 IE商学院提供的 Marketing Mix Fundamentals 的評價和反饋

課程概述

熱門審閱

CG

AP

1 - Marketing Mix Fundamentals 的 25 個評論（共 35 個）

學生對 IE商学院 提供的 Marketing Mix Fundamentals 的評價和反饋

課程概述

熱門審閱

CG

AP

1 - Marketing Mix Fundamentals 的 25 個評論（共 35 個）

學生對 IE商学院提供的 Marketing Mix Fundamentals 的評價和反饋