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學生對 IE商学院 提供的 Marketing Mix Implementation Capstone 的評價和反饋

4.6
42 個評分
8 個審閱

課程概述

After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix. Your analysis will focus on Tesla Motor's and the launch of their Model X automobile. After making decisions regarding each of the four P's in peer graded exercises, you will prepare a final presentation for the launch of the car....

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1 - Marketing Mix Implementation Capstone 的 8 個評論(共 8 個)

By Trần K

May 26, 2019

Many thanks to lecturers

By Desislava P V

May 20, 2019

Thanks for the amazing opportunity, IE team! It was honor to me!

By Manuel A R S

Oct 04, 2018

Good blend of fundamentals and practice

By Romario d S C

Sep 20, 2018

The Capstone was the worst content of the whole specialisation.

Not to mention how horrible reviewed exercises because they require pre-made that 1] some students simply copy and 2] people take your points away even though you said the exact same thing, but simply with other words.

By Joey V

Feb 13, 2017

The capstone was well constructed and the choice of Tesla as a case study was on point.However, it would be nice to have the option of preparing a marketing mix plan for our own business - as an option to replace the capstone. That being said, this is an excellent specialization and I would highly recommend to anyone wanting to learn how to apply marketing mix principles to real business situations. Excellent course!!!

By Alexander R A

Feb 08, 2017

Excellent class. Well laid out and very practical.

By Pore J

Nov 07, 2016

I’m so glad that I decided to take the Marketing Mix Course. I have educated marketing factors including brand and product, pricing strategy, channel management and IMC; more importantly, how amazing they link to each other. The marketing mix program helps me to connect them and see the big picture.

Thank you very much indeed all professors

By Aabid A S

Jul 12, 2016

Excellent