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學生對 IE商学院 提供的 Marketing Mix Implementation Capstone 的評價和反饋

81 個評分
13 條評論


After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix. Your analysis will focus on Tesla Motor's and the launch of their Model X automobile. After making decisions regarding each of the four P's in peer graded exercises, you will prepare a final presentation for the launch of the car....




Excellent course.\n\nWhat I liked the most, it was not only pure theory, but real examples from the real life.\n\nThank you iE for offering this amazing and valuable learning experience!



Excellent class. Well laid out and very practical.


1 - Marketing Mix Implementation Capstone 的 13 個評論(共 13 個)

創建者 Jawahar S


This course is a good recap of the previous 4 courses in the specialization. Taking off one star only because some of the peer grading rubrics could be improved. I did run into the issue of peer reviewers taking off points because they were looking for specific keywords without looking for comprehension of the answers i.e. even if the answer was essentially the same using different words.

創建者 Elzbieta Z


It is extremely difficult to rate this course. The final project is extremely interesting, both because it truly requires holistic approach and application of all the concepts from the previous courses, and also because Tesla is a company that can't be easily classified. However, the case study is from 2015 and hasn't been updated since. In the meantime, Tesla has managed to introduce the product the capstone is about, with various adjustments and variations; more, they have managed to introduce a completely new vehicle too! It is also disappointing, that grade rules are so strict. There are key words and concepts given for grading, which totally throws away any thinking outside of the box.

創建者 Romario V


The Capstone was the worst content of the whole specialisation.

Not to mention how horrible reviewed exercises because they require pre-made that 1] some students simply copy and 2] people take your points away even though you said the exact same thing, but simply with other words.

創建者 Joey V


The capstone was well constructed and the choice of Tesla as a case study was on point.However, it would be nice to have the option of preparing a marketing mix plan for our own business - as an option to replace the capstone. That being said, this is an excellent specialization and I would highly recommend to anyone wanting to learn how to apply marketing mix principles to real business situations. Excellent course!!!

創建者 Pore J


I’m so glad that I decided to take the Marketing Mix Course. I have educated marketing factors including brand and product, pricing strategy, channel management and IMC; more importantly, how amazing they link to each other. The marketing mix program helps me to connect them and see the big picture.

Thank you very much indeed all professors

創建者 Chinmay S


This is a great capstone & something that is extremely relevant to the industry that I have graduated from. Enables you to think exactly how the mindset of the managers of these departments work & enhances your knowledge in the same field.

創建者 Konstantin P


Excellent course.

What I liked the most, it was not only pure theory, but real examples from the real life.

Thank you iE for offering this amazing and valuable learning experience!

創建者 Dessislava V


Thanks for the amazing opportunity, IE team! It was honor to me!

創建者 Alexander R A


Excellent class. Well laid out and very practical.



Excellent course. enjoyed every bit of it

創建者 Manuel A R S


Good blend of fundamentals and practice

創建者 Trần K


Many thanks to lecturers

創建者 Aabid A S