課程信息

14,075 次近期查看

學生職業成果

50%

完成這些課程後已開始新的職業生涯

83%

通過此課程獲得實實在在的工作福利

33%

加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 5 門課程(共 5 門)
可靈活調整截止日期
根據您的日程表重置截止日期。
中級
完成時間大約為20 小時
英語(English)
字幕:英語(English)

您將獲得的技能

PricingCommunicationProduct ManagementMarketing

學生職業成果

50%

完成這些課程後已開始新的職業生涯

83%

通過此課程獲得實實在在的工作福利

33%

加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 5 門課程(共 5 門)
可靈活調整截止日期
根據您的日程表重置截止日期。
中級
完成時間大約為20 小時
英語(English)
字幕:英語(English)

提供方

IE商学院 徽標

IE商学院

教學大綱 - 您將從這門課程中學到什麼

1

1

完成時間為 4 小時

Introduction to this capstone and the Tesla Motor's case study.

完成時間為 4 小時
1 個視頻 (總計 4 分鐘), 3 個閱讀材料
3 個閱讀材料
Outline of this Capstone and the evaluation process.10分鐘
Note regarding the case study method.10分鐘
Launching the Tesla Model X in the US: from word of mouth to mass marketing?1 小時 30 分
2

2

完成時間為 4 小時

Brand and product management decisions

完成時間為 4 小時
6 個視頻 (總計 37 分鐘), 3 個閱讀材料, 2 個測驗
6 個視頻
How to develop and launch new products.9分鐘
Defining your brand model.4分鐘
The touchpoint concept.6分鐘
Idenifying your touchpoints.6分鐘
Prioritizing the key touchpoints.7分鐘
3 個閱讀材料
Video test drive review of the Tesla Model S P90D.25分鐘
Model X Key Characteristics10分鐘
Video driving review of the Model X.25分鐘
1 個練習
Brand and Product Management Practice Quiz regarding the Model S.20分鐘
3

3

完成時間為 3 小時

Pricing strategy decisions

完成時間為 3 小時
5 個視頻 (總計 18 分鐘), 3 個閱讀材料, 2 個測驗
5 個視頻
Pricing Psychology2分鐘
The pain of paying7分鐘
Pricing Approaches2分鐘
Optimal Price2分鐘
3 個閱讀材料
Tesla Motors Additional Information Module 310分鐘
Tesla Model S Pricing10分鐘
Article regarding Model S and pricing structure15分鐘
1 個練習
Pricing Strategy Practice Quiz regarding Model S20分鐘
4

4

完成時間為 3 小時

Channel management and retailing decisions

完成時間為 3 小時
4 個視頻 (總計 18 分鐘), 6 個閱讀材料, 2 個測驗
4 個視頻
How to Design a Distribution Channel5分鐘
Key Factors in Channel Management3分鐘
What are the Different Types of Channel Arrangements?5分鐘
6 個閱讀材料
The Tesla Approach to Distributing and Servicing Cars15分鐘
Tesla Reinvents the Car Buying Experience10分鐘
Video: The Tesla Store Experience5分鐘
Video: Tesla's Elon Musk May Disrupt Dealership Industry6分鐘
Tesla's European Customers Can Now Design Their Model X Online10分鐘
Tesla Supercharger Charging Stations15分鐘
1 個練習
Channel management and retailing Practice Quiz regarding Model S:20分鐘

審閱

來自MARKETING MIX IMPLEMENTATION CAPSTONE 的熱門評論

查看所有評論

關於 营销组合实践 專項課程

In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix....
营销组合实践

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