Introduction to STP

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From the course by 伊利诺伊大学香槟分校
Marketing Management I
159 ratings
伊利诺伊大学香槟分校
159 ratings
Course 5 of 7 in the Specialization Value Chain Management
From the lesson
Module 2: Segmentation Targeting Positioning
An important element of the marketing process is the value creation stage. Value creation begins with the process of STP. In this module, you will learn about segmentation, targeting, and positioning and what it accomplishes in the value creation stage.

Meet the Instructors

  • Hayden Noel
    Hayden Noel
    Assistant Clinical Professor
    Department of Business Administration, College of Business

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