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學生對 伊利诺伊大学香槟分校 提供的 Developing a Marketing Mix for Growth 的評價和反饋

4.8
627 個評分

課程概述

In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and to communicate marketing decisions. This will enable you to see “marketing in action” in the business world. You will be able to: • Define all elements of the marketing mix and explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

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JN

2018年2月25日

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.

ED

2021年2月20日

Great course with great content, offered by prof Noel which is a great instructor and explains the concepts slowly and with stories and examples so that they stick with you for a long time.

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101 - Developing a Marketing Mix for Growth 的 117 個評論(共 117 個)

創建者 388_Kritika K

2021年9月13日

good

創建者 195_SHIKHAR S

2021年9月11日

Good

創建者 158_SHAHIL V

2021年8月28日

Good

創建者 KARTHIK R

2020年9月30日

good

創建者 Mahendran

2020年1月22日

good

創建者 MANIGANDAN P

2019年12月29日

GOOD

創建者 Prashant R

2019年12月27日

Nice

創建者 Dr P R

2020年5月11日

I have completed all assignments and modules to qualify for honors certificate and also received 97.2% . kindly provide me the same .

創建者 Francisco R M

2020年11月5日

The exposition and explanation of the key concepts in each module is amazing.

創建者 Eshant B

2019年7月2日

very good study material but The assignments take weeks to get reviewed.

創建者 Santosh K B

2018年11月28日

Excellent introductory course for Marketing Management enthusiasts !!

創建者 LAKSHMINARAYANAN G

2020年7月26日

It is very useful to build better career in the field of education.

創建者 Lissy A B T

2020年10月9日

It is a very complete course. The topics covered are interesting

創建者 Rory D

2020年9月16日

Very thorough and well thought through for beginners like me

創建者 Jeevanandham V

2020年7月19日

Useful this course thank you so much....

創建者 Sourin B

2020年8月10日

Fantastic

創建者 sudhansu s

2020年7月4日

good