Chevron Left
返回到 Marketing Management II

Marketing Management II, University of Illinois at Urbana-Champaign

4.8
182 個評分
26 個審閱

課程信息

In this course, you will further examine how businesses create value for customers. In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. In this course, you will complete a more detailed analysis of these elements in order to conduct a thorough strategic analysis of marketing opportunities and communicate marketing decisions. This will enable you to see “marketing in action” in the business world. Upon successful completion of this course, you will be able to: • List all elements of the marketing mix • Explain the role each element plays in creating value • Compare different pricing models • Evaluate the use of different channels of distribution by existing businesses • Critique advertising execution • Create a persuasive advertising piece This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

創建者 JN

Feb 26, 2018

Wonderful class and Hayden Noel is amazing and engaging professor. I learned so much about marketing, but also about how to engage my audience. I would take any class that Professor Noel teaches.

創建者 MS

Oct 08, 2018

I really appreciate professor Hayden's engaging attitude and teaching style. He is enjoyable to watch and work with.

篩選依據:

25 個審閱

創建者 Maria Laura Fontao Schiavone

Dec 03, 2018

Excellent!

創建者 Santosh Kumar B

Nov 29, 2018

Excellent introductory course for Marketing Management enthusiasts !!

創建者 Andrew Ward

Oct 24, 2018

An excellent course Professor Noel and his staff really set a high bar for program expectations!!!

創建者 Kevin Ogoro

Oct 15, 2018

Excellent! The best Marketing course online

創建者 Emeka Joshua Emeruem

Oct 08, 2018

Great course. I will recommend it always.

創建者 Megan Spencer

Oct 08, 2018

I really appreciate professor Hayden's engaging attitude and teaching style. He is enjoyable to watch and work with.

創建者 Jenny Buergermeister

Oct 08, 2018

Wonderful class by a very fun and knowledgable professor who has a true passion for his work. I loved this class!

創建者 Dejan Cato

Oct 07, 2018

Exceptional course, if you want to learn about marketing this is the place. Great teacher and interesting reading.

創建者 Muhammad Sheraz Khan

Oct 05, 2018

This was the best course of the MBA, period!

創建者 David Heath

Jun 12, 2018

best teacher ever.