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學生對 伊利诺伊大学香槟分校 提供的 数字时代营销 的評價和反饋

5,910 個評分
1,665 個審閱


This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Oct 09, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.


Jul 23, 2019

I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.


176 - 数字时代营销 的 200 個評論(共 1,596 個)

創建者 Guillermo M P

Sep 02, 2015

Excellent course. Specially the DBI part

創建者 Don R G

Nov 28, 2016

The control over the marketing mix has been shifting from the companies to the consumers, thanks to today's digital tools. If you have a mobile phone and access to the internet, take this course.

創建者 Liliana B

Oct 13, 2015

Very interesting!

創建者 Seif E T A

Jan 13, 2018

A Great Course

創建者 Anand S M

Mar 05, 2016

Thanks a lot Prof. Aric Rindfleisch and the team behind the course. Thanks for addressing the fundamentals of Marketing in the digital world. It was a great learning experience.

創建者 Kiranmayee d

Jul 21, 2017

Very nicely thought and great curriculum. Really well-structured.

創建者 Erin C

Aug 12, 2015

It's a very good course. Learning up-to-date marketing means a lots!

創建者 Iuliia T

Nov 01, 2015

Well prepared videos from quality side.

Content is nice. Gave a lot of new insights.

Professor is great

創建者 Volodymyr P

Aug 18, 2015

Very interesting and innovative course

創建者 Nguyen T T N

Mar 03, 2017

Great course! I really enjoyed it.

創建者 Subir K S

Oct 26, 2015

This is one of the best course for getting deep knowledge of market & studying customers behavior.

創建者 Jesús A

Oct 14, 2015

Great course


Jan 04, 2016

I have enjoyed learning

創建者 QingWen Z

Sep 16, 2016

really helpful!

創建者 David F S A P S

Jan 07, 2017

Amazing course! Really loved the digital concepts approach.

創建者 deepankar m

Jun 11, 2016

The course is very well planned. Thanks to the entire team.

創建者 rohit r

Jan 26, 2017

Professor Aric, the enthusiasm and energy you have put on building this course is laudable. No lectures during my studies have been so exciting as yours. Thank you professor and thank you coursera for giving us Prof. Aric. Would love to learn more from him.

創建者 Raymond Y

Dec 18, 2015

I have learned a lot in this course and the examples and course material are very high in standard. Much better than I expected before I join this course.


Jun 06, 2018

It was a very interactive and interesting course, I have much more information about Digital Marketing techniques that I can put in practice and Eric was a great teacher and communicator.

創建者 Bruno G

Sep 19, 2015

Its a good course to initiate on Marketing field with Technologies help, and of course its very helpful.

創建者 Christian M R P

Mar 30, 2017

Great course, I enjoyed it ;)

創建者 Matthew

Oct 06, 2016

Excellent course

創建者 Daniel R

May 01, 2016

This is a fantastic introduction to the digital marketing arena. Really excited to move forward with the rest of the specialization courses.

創建者 jojo

Sep 24, 2017

The course is quite good and very helpful for me.

But I’ve also got some suggestions:

some of the tools are not very latest popular tools or not global tool. for example, the Redlaser is not well developed in global environment.

創建者 Rose A

May 09, 2018

This course provides helpful information in understanding the changing world as it relates to sales/promotion strategies.