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學生對 伊利诺伊大学香槟分校 提供的 数字时代营销 的評價和反饋

5,930 個評分
1,670 個審閱


This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Oct 09, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.


Jul 23, 2019

I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.


151 - 数字时代营销 的 175 個評論(共 1,604 個)

創建者 Arindam D

Oct 08, 2018

Great material, explanation and insights about evolution of marketing in a digital ecosystem. Assignments and case studies were good as well. Highly recommended.

創建者 Alexander L C

Oct 22, 2018

I think the professor has gone above and beyond in preparing for the course. Much more in depth than other courses I have taken online.

創建者 Chrisabel B

Oct 21, 2018

amazing content and very well explained

創建者 Aleksandrina I G

Oct 24, 2018

I like it! Thank you for the valuable information!

創建者 Anirudh M C

Oct 25, 2018

Learnt quite a lot of innovative concepts. And more importantly, got to understand the culture at Univ. of Illinois, as well as met so many wonderful Professors!


Oct 25, 2018

Materials provided are sufficient to grasp the content taught in class. Would be good if there are resources in PDF ready for download rather than in paid reading sources (ie, HBR).

創建者 Yunus F

Oct 28, 2018

great experience to understand the co relation


Oct 28, 2018

Excellent Course.

創建者 Vivian M

Oct 29, 2018

I am thankful for the knowledge that I acquired in the course.

創建者 Abdul b s

Nov 01, 2018

it was wonderful experience for me . i have learn more from this course like co creation 3d print and other strategies fro marketing. i would like to do another course from coursera.

創建者 Maksym F

Jul 25, 2018

This course was intensive. It was loaded with readings and audio materials; so, after I understood the logic, I decided to devote a fixed amount of time each day to proceed; and I succeeded. This really provides a good update on the recent changes in marketing that we observe with the rise of digital tools. I thank Coursera for this nice learning.

創建者 Harolyn A

Aug 31, 2018

Excelent course.

There is a lot you will learn here, so many unexpected things. What I like the most is that the examples are took from real experiences.

Also everything is clearly explained.

創建者 Aniket S

Aug 30, 2018

Very interactive and concepts explained with a holistic touch to it . The quizzes checks your effort you put in understanding the lessons, making it a very intuitive course plan.

創建者 Anna L C R

Aug 30, 2018

Curso muito bom onde são transmitidos ótimos conceitos de forma clara e didática. Apenas acredito que seria positivo se o curso contasse com algumas atualizações para que alguns tópicos se adaptassem mais ao cenário atual.

創建者 Hamza R

Nov 04, 2018

Quite good experience

創建者 Viral D

Nov 05, 2018

Awesome course. Learnt a lot of new things.

創建者 Alex M

Nov 05, 2018

Fascinating course with a great deal of relevant information. I learned a lot from it.

創建者 Sharath N

Jul 15, 2018

Really Gives you the introduction you need into the subject.


Jul 16, 2018

Very Good and Informative

創建者 Andrii A

Sep 27, 2015

I definitely like this course because: fresh information, great examples, interesting cases and cool teacher!

創建者 Akshay

Jul 31, 2017

Its a really good course to understanding the basics of digital marketing and loved the format of learning showcased here.

創建者 Carolina R

Jun 18, 2016

Good key concepts

創建者 Raymond Y

Dec 18, 2015

I have learned a lot in this course and the examples and course material are very high in standard. Much better than I expected before I join this course.

創建者 David F S A P S

Jan 07, 2017

Amazing course! Really loved the digital concepts approach.

創建者 rohit r

Jan 26, 2017

Professor Aric, the enthusiasm and energy you have put on building this course is laudable. No lectures during my studies have been so exciting as yours. Thank you professor and thank you coursera for giving us Prof. Aric. Would love to learn more from him.