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返回到 数字时代营销

學生對 伊利诺伊大学香槟分校 提供的 数字时代营销 的評價和反饋

4.7
6,357 個評分
1,816 條評論

課程概述

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). The course was initially launched in 2015, and has been updated in April 2020. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

SS

Oct 09, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

SM

Jul 23, 2019

I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.

篩選依據:

1676 - 数字时代营销 的 1700 個評論(共 1,756 個)

創建者 Anthony​

Jun 10, 2019

The program started off great, but then took a turn where I wasn't sure if we were learning about digital marketing or how big box retails are struggling.

創建者 NG W K

Jul 24, 2016

The concepts and knowledge this course covers are useful and practical. The length of the videos is the only thing I dislike. Sometimes they are too long.

創建者 Sibylle G

Feb 20, 2020

some of the links/websites are not valide anymore. Perhaps the course should be refreshed. Otherwise a great experience with a lot of new information.

創建者 Heather P

Feb 23, 2016

This course isn't what I anticipated. I see where many topics related to "marketing in a digital world", but most if any had a indirect relationship.

創建者 Marie-Luise K

May 08, 2016

Overall okay, but feels quite outdated. As a marketing professional and child of the digital age I feel like the course didn't go deep enough.

創建者 Jonathan B

Nov 01, 2016

Very elementary introduction of key concepts. Some of the material is a bit dated too.

Overall, it was structured nicely and not terrible.

創建者 MAWJ A

Dec 08, 2019

It’s near to be as a general marketing more than digital.

Also the Material was old, we are going to 2020 should update the material.

創建者 Somaya E

May 03, 2016

Useful eye opener in different directions.

Out-dated, could use an wisp of technology update with a few years since recording.

創建者 Aleksandra P

Jan 23, 2019

The course was delivered in a pleasant way, but it was too theoretical and too "academic". It did not match my expectations

創建者 Abby J

Aug 03, 2019

Great base content, but many examples are 5+ years old. Content needs to be updated, as much has changed since 2013/2014.

創建者 sohaila s e a

Oct 19, 2018

my name is sohaila sameh elsayed ahmed not sohaila ahmed as you sent my certificate with wrong name please correct my name

創建者 Maarten J

Aug 30, 2015

Nice course for practical knowledge of new marketing concepts / possibilities through the changing digital environment.

創建者 Jaime E R U

Jun 28, 2016

muy buen curso para ir iniciando con muy buenas ideas y como la tecnología digital afecta a la forma de hacer negocios

創建者 Victor C

Aug 08, 2016

Interesting concepts and introduction to the specialization but I wish the lectures were more natural and energetic.

創建者 Srijeet D

May 24, 2017

The material can be updated to show the latest stories and case studies. This aside liked the course.

Thanks

Jeet

創建者 Jan M

Sep 11, 2016

This Course needs a Update, im really disappointed of Week 4 and the Assignments are Outdated and nothing new

創建者 Maurício M

Jul 28, 2016

Very interesting to have a broad view of how marketing tools create value to consumer nowadays.

創建者 Deleted A

Feb 22, 2018

Peer to peer grading is ridiculous as you are trusting random people to grade your assignments

創建者 Anoop G

Sep 25, 2018

Could be updated to current market facts and standards. Some examples are quite outdated.

創建者 Jomina J

Mar 26, 2018

This course is great if all you are looking for is the theory behind digital marketing.

創建者 renu m

Aug 08, 2017

Good overview.. Didnt like the campus interviews. But expert lectures were good.

創建者 Shikta C

Sep 13, 2016

Good course for someone seeking to know fundamentals of Digital Marketing.

創建者 Lea B

Nov 15, 2017

the course is very insightful and good for beginners in digital marketing

創建者 Vraj P

May 16, 2019

The content is very old, still was new for me. Need to update more.

創建者 Manish K M

Aug 09, 2019

Practical knowledge on how to do digital marketing is not given.