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返回到 数字时代营销

學生對 伊利诺伊大学香槟分校 提供的 数字时代营销 的評價和反饋

4.7
5,906 個評分
1,664 個審閱

課程概述

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

SS

Oct 09, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

SM

Jul 23, 2019

I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.

篩選依據:

1576 - 数字时代营销 的 1596 個評論(共 1,596 個)

創建者 Kumar A

May 03, 2016

very boring

創建者 Rahul K

Oct 25, 2017

Needs to be updated with more recent case studies, and more technical in nature. The 4ps can be condensed down to a single week.

創建者 Aleksandra S

May 22, 2016

I can't start this course

創建者 Vinicius D S B

Sep 03, 2016

So academic... Interview with students has no value and no point.

創建者 Tori T

Oct 25, 2016

I have to apologize this course was so out of date. Yes, I learned a few things, but the recommended reading was from 2010 and 2011. One of the assignments was about an app that no longer exists. Had I not already purchased multiple classes I don't think I would continue on. I hope the next classes are more up-to-date.

創建者 Anastasiia K

Mar 20, 2016

Didn't think that this is the best course for people who want to learn about Digital Marketing. The learning process is very slow and sometimes I felt that more could be learnt by just reading a number of books or articles on this topic.

There is no dialogue with the professor (or anyone who has more experience or knowledge, the assignments are checked by people who are also taking this course. Though one would expect to learn from the assignments and mistakes he or she makes during it. Instead some people who have ideas, maybe even wrong ones, about this specific area of knowledge, judge your work (I could be also wrong about those things and have to grade somebody's work, which is a bit confusing).

Besides, the assignments are not very interesting or challenging. I wouldn't recommend passing this course.

創建者 Anne C Z

Sep 04, 2016

não tem tradução das páginas para os idiomas que dizem oferecer o curso.

創建者 Anastasia B

May 13, 2018

Seems like the course was designed for my great grandma who's never heard about those things before. Too much evident and too much academic. I was expecting something more practical to use in my online business.

創建者 Gina M C

Apr 26, 2016

The videos are long and not engaging enough. Rather than digital marketing concepts, this was more an application of trends to traditional marketing concepts. Some of the topics are already outdated and some assignments were more applicable to those residing in the U.S. or are not exactly feasible to do at this point.

創建者 Ashley N M

Jul 11, 2016

Paid for the course and never took it. Terrible professor teaching the course, the format was poorly put together, and just wasn't overall a very good course.

創建者 Priya V

Sep 28, 2018

All the information, case studies, academic studies, research papers, tools sites in this course are very old. In this digital age when everything is moving & evolving so fast, why is this basic section of the specialization not being updated? This course was not worth the money charged by coursera.

創建者 Emiliano I V

Apr 22, 2017

I couldn't get passed the Starbuck assignment, I don't really understand why the choose such a bad application of digital marketing.

創建者 Alexandra A

Mar 21, 2017

Really poor approach to grade this course. Regardless of the effort put in on assignments, peer reviews are inconsistent, unguided and poor as a result, bringing down the final grade one is likely to obtain on a course. There is also a limited course support from the staff and no feedback in general for any of the issues raise. Personally I would not recommend

創建者 Eziz

May 11, 2018

Boring instructor

創建者 BAGUS S B

May 30, 2018

bad

創建者 Siddharth M

Apr 17, 2018

This was really an disappointment as nothing about Digital marketing is specifically taught in this course, it's just a waste of time to spend money and time on this. The certificate is worth nothing, it's a clear NO. DO NOT WASTE YOUR MONEY ON THIS.

創建者 ILKIN H

Mar 12, 2018

Whoever creates this course has no shame. They took my 40 euros and gave me a material that can be found on Wikipedia. The most shameless act I have ever seen in my life. I hope you will get heavily sick and will buy medicines for that 40 euros. https://en.wikipedia.org/wiki/Co-creation

創建者 Kyle B B

May 24, 2017

Y

創建者 Asif a m

Aug 03, 2019

kk

創建者 Jingting L

Aug 22, 2019

This course serves as a reminder for how important independent, critical reasoning is to counter fads. Many of the technological examples and the companies studied have not stood the test of time. Many can soon become counter-examples of how digital innovation can go wrong. Yet the course has not been updated to reflect that.