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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois at Urbana-Champaign

4.7
stars
16,866 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

SR

Oct 8, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

MS

May 27, 2020

This is very helpful in making me learning about marketing in digital world. This is also going to be helpful for me in future. And as well the certificate of this will be beneficial for me in future.

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1351 - 1375 of 5,307 Reviews for Marketing in a Digital World

By Vishnu M D

Mar 8, 2021

This was one of the best online course because I learned to many new thing from which I was untouched. Thank you :)

By Shefali S

Nov 6, 2020

The instructor has used his own experience and his voice (Speaking Skills) was well-paced up for the online course.

By Sakshi P

Aug 19, 2020

Being a Biology core student, this course helped me alot through clearing very basics to intermediate of marketing.

By Ambrose S

May 27, 2020

The instructor of the course has a very good sense of teaching. And also the course is well developed and designed.

By sandra o

May 10, 2020

It was excellent, the exercises, the peer group assignments and the module quizzes.

All made a whole some work fun.

By Islom G

May 7, 2020

Liked it so much. Thanks for giving an opportunity to participate in this course and acquire much useful knowledge.

By Tram P

Dec 14, 2018

Thank lecturer so much for your interesting lesson that I found so clear knowledge of Marketing from cases of study

By Luis M

Feb 20, 2018

Demasiado hermoso, para esas personas que realmente aman lo que hacemos...

Excelente Curso, temas muy simplificados.

By Javier C J

Apr 13, 2017

Excelente curso, muy actualizado con las nuevas tendencias en el marketing, especialmente en el ecosistema digital!

By Ra`fat A

Apr 10, 2017

I don`t usually 5 stars, but briefly speaking, if there are more stars I would give for sure, strongly recommended.

By Tumelo M

Feb 14, 2017

This is a very good course, that provides you with relevant understanding of Digital Marketing. I have leant a lot.

By Sargam S

Jun 9, 2016

Decent course that explains recent shift in marketing mix. Its more on the theory side, not much on technical side.

By Muhammad O

Jan 20, 2021

Excellent learning and the course is designed to deliver great knowledge. I am happy after undertaking this course

By KARAM E A

Sep 9, 2020

Huge thanks to the professor, his way of delivering and communicating the course material is absolutely fantastic!

By L C G G

Jul 17, 2020

I could learn the way to use digital platform in the marketing process and the course was a really interesting one

By Md. A B

Jul 12, 2020

I really enjoy it.its to much enjoyable learning with coursera,thank you for giving me such amazing opportunity 😍

By KHUSHALI R

Jul 12, 2020

Its a really fantastic course, I would recommend this to all MBA students and those planning to get into business.

By Waaris K

May 31, 2020

Concepts were very valuable and great teaching style that too in proper sequence..!! Looking forward to learn more

By Shankar S

May 19, 2020

GREAT PROF!!

Amazing use of technology and the best part is real time use of case study.. more recent and more real

By Abishek

May 14, 2020

I really enjoyed this course and learnt a lot of new things about how the outside world is implementing marketing.

By Xinya Z

Aug 19, 2018

very good course. precise and concise. interesting topics and also I love the campus interview and spotlight part!

By Conrad A

Dec 22, 2017

I learnt many new and interesting things in this Course. Thank You Coursera and thank you Professor Aric and team.

By Marcos M

Jun 21, 2017

Great module! It is really fract based and the real examples are very good! Lot's of leanings. Thank you for that!

By Mukesh P

May 24, 2021

I enjoyed this course. This course was so interesting and very useful for my career.

Thanks & Regards

Mukesh Pandit

By Nadya P

Mar 9, 2021

Thank you so much! It was a very interesting course which helped me to understand what I really wanna do in life!