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返回到 数字时代营销

學生對 伊利诺伊大学香槟分校 提供的 数字时代营销 的評價和反饋

4.7
6,357 個評分
1,816 條評論

課程概述

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 250,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). The course was initially launched in 2015, and has been updated in April 2020. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

SS

Oct 09, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

SM

Jul 23, 2019

I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.

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76 - 数字时代营销 的 100 個評論(共 1,760 個)

創建者 Zeeshan R

Oct 04, 2019

First of all thanks to Coursera and the University of Illinois at Urbana-Champaign for making it possible for us to learn this amazing course. I would like to thank course instructors especially Sir Aric Rindfleisch for sharing all deep insights and knowledge with students. I am so excited to implement what I have learned in this course.

創建者 Jennifer

Aug 26, 2015

Loved the content. The instructor was great. The assignments were interesting and beneficial. I feel like I learnt a lot. The only aspect I didn't like was the "view from the quad" section. I quality wasn't great, and I didn't learn any new insights. Plus they always had the same 4 people they were interviewing so not a great sample size.

創建者 Rama S C

Jul 25, 2019

Being a beginner in Digital Marketing, I felt this course very interesting and easy to understand. Dr. Aric Rindfleisch's teaching is well organized and the videos were clearly presented, and thus helped me to clearly understand the fundamentals of this course. The course further motivated and helped boost my interest in this subject.

創建者 Debbie M

Apr 14, 2019

I like the course and I think it is a course that you really need to think and be creative on the marketing strategy. I really like those case studies in the real world that you see different business try to do something to fulfill the world of digital marketing. It is an easy course for the beginner to understand the marketing world

創建者 Mangiza P

Feb 25, 2018

Great course. I learnt a lot on implications of digital on the 4ps. Though I work in a more traditional marketing function, with a product that will probably continue to be distributed using conventional channels (cement), I see some lessons I can take back to the office as we all try to use the power of digital that is now with us.

創建者 Gopakumar V S

Sep 08, 2017

I'm very excited completing each module in this course. Very useful, interesting, more over exciting topics. I don't have words to say about the course but really valuable and about assignment each peer should have the basic idea about the topic to go forward next level. So I really enjoyed the course and to complete to more module.

創建者 Norma C P P

Jul 28, 2017

It was an incredible introduction to the world of marketing Im a chemical and safety engineer but I am looking new horizons. I think this is a new opportunity for my professional carrier. Aric congratulations, it is not only to know about it but let us understand thats what matter. Im enthusiastic with this course :) , Best Rgs,

創建者 Adel Z

Jul 29, 2019

This was one of the best course I've ever taken on Coursera! I love how Professor Rindfleisch is dedicated to his work and made everything so entertaining and educational at the same time. I also must note the perfect structure of lessons, assignments, and projects. Thanks a lot to everyone who was involved in making this course.

創建者 Raghuraman

Dec 17, 2019

A wonderful course to kickstart my Digital Marketing specialization.A course with Interactive lectures along with resourceful reading materials. Not to forget, an excellent work by professor Aric Rindfleisch. A big thanks to the Coursera and University of Illinois at Urbana champaign, for producing this wonderful content.

Regards

創建者 Rustam I

Sep 13, 2015

I would like to express my gratitude to the Coursera and LMU .The course is done perfectly : not boring , interactive , quizes and excellent explanation in details by professor Tobias. I acquire a lot of knowledge from this course and I strongly believe that this course will expand not only by skills but also career perspective.

創建者 Mette L

Jun 28, 2016

I think this is one of the best learning experiences I have had as a professional (adult). It's academically founded, but I don't get confounded. Its mix of short video lectures, pop quizzes, real life case studies and assignments is perfect for keeping my attention while ensuring that I actually learn and retain that learning.

創建者 Vanessa S

Dec 26, 2016

Excellent course! I really enjoyed every topic and lesson which gave me a good foundation into the world of digital marketing. My only critique is that the professor have input on grading our exercises or at least adding comments to our work. I value his input more over the other students to determine how well I am doing.

創建者 Frank V

Jun 27, 2017

The faculty is knowledgeable and is good at explaining the concepts.

The material is relevant, just at the level that I expected, not extra-deep and confusing, but approachable and touching the all the fundamentals.

It also covers the changes that the digital tools have brought to Marketing.

I definitely recommend this course.

創建者 GUADALUPE O C

Nov 11, 2018

EL CURSO TIENE OTRA DIMENSIÓN A LA QUE ESPERABA, MU GUSTO MUCHO Y APRENDÍ TAMBIÉN MUCHO, HOY TENGO UN CONCEPTO MEJOR Y DIFERENTE SOBRE ESTE TEMA DE LA MERCADOTECNIA QUE NO ES MI CAMPO DE TRABAJO MAS SIN EN CAMBIO LO HE ADOPTADO Y ME GUSTA, ESPERO SEGUIR APRENDIENDO MAS.

GRACIAS A TODOS LOS QUE HACEN POSIBLE ESTOS CURSOS.

創建者 Siddharth A

Sep 26, 2018

I found this course really useful because it spoke of a lot of trends in marketing, past and present, and showed us how to evaluate them. More importantly, it showed us ways to merge trends with one another to come up with improved strategies. It also serves as a good introduction to the world of digital marketing.

創建者 kunjal c

Mar 19, 2018

This is a highly recommended course for Marketing enthusiasts, the contents of this course will prepare you for the future and long term planning that you are gonna have to undergo plus Eric's way of teaching is worth applause, he is simply amazing in what he teaches.

without a second thought go for this course.

創建者 sanchit0310@gmail.com

Nov 06, 2017

This Course is very useful as it is presented in very organised manner .The most interactive thing that any candidate can enroll and learn how the marketing trend is changing from legacy way of marketing to digital Marketing .

The control has been transformed from firms to consumers and how things are changing

創建者 Ximena

Jul 25, 2017

Es un curso muy completo que aborda de manera puntual los distintos puntos del temario y permite actividades prácticas que permiten asimilar mejor el conocimiento. Los foros y el que los alumnos nos califiquemos entre nosotros ayuda a encontrar puntos de vista que no se nos habrían ocurrido y aprender mejor.

創建者 Suyash C

Nov 12, 2016

The course is really helpful for marketing beginners. It explains the four P's of marketing and explains how the digital world is changing traditional marketing practices. The course also has a case study and a exercise per week which are very helpful in better understanding the concepts taught in that week.

創建者 Mukul K

Feb 07, 2018

This course is one of the best available resource in the market in terms of Digital marketing trends. It covers all the unique way that big firms have used to market themselves and set an example for the whole world to follow. A must study course for the one who believes that marketing is their cup of tea.

創建者 Daniel Á T v

Feb 08, 2016

This course is fantastic. The americans are objective, practical and all the things that we are learning have an effective application. Our schools and teachers in Brazil have a lot to learn about how to be pragmatic to focus the energy and time to provide solutions that can improve the life of our people.

創建者 Pranjal K P

Nov 30, 2017

Very nice course. Made me familiar with many case studies that happened around the world wrt digital marketing. Through all those case studies I came to know many features of effective digital marketing .Also got a deeper insight into various features of marketing i.e Produc , Promotion, Price & Placement

創建者 Elisa P P

Sep 06, 2019

I loved this course! It's a hands-on approach, and the peer-reviewed assignments makes it easy for students to interact and receive constructive feedback. It's a course to get started in the marketing concepts, I would recommend it to anyone trying to get an idea of what digital marketing is and implies.

創建者 Sarah M

Oct 02, 2017

What a great class! I've been in marketing for 30 years and had several CMO jobs ... and I still learned a lot. It is a great course for mid term or experienced professionals to update their skills and bring their knowledge current. I'm excited to keep going through the courses in the specialization ...

創建者 Nourhan M

Apr 10, 2017

Well firstly i want to say that i am very grateful to have this great course with an excellent instructor as professor Aric Rindfleisch. he made me more passionate about marketing. i wish him more success and best of luck. And finally would love to thank my peers for supporting me in this course.