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Marketing in a Digital World, University of Illinois at Urbana-Champaign

4,718 個評分
1,382 個審閱


This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time ( This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and


創建者 HJ

Aug 08, 2016

Greetings ,\n\nThis course is very beneficial and i thank the professor and everyone else at Coursera.\n\nPlease direct me, to be a talented successful individual in Digital Marketing.\n\nThank You.

創建者 AN

Jan 18, 2017

Great! This first course is an awesome introduction to the digital marketing world. It will change your mind and will open your eyes to show what it's already happenning and you didn't realize yet.


1,323 個審閱

創建者 Pham Thi Tram

Dec 14, 2018

Thank lecturer so much for your interesting lesson that I found so clear knowledge of Marketing from cases of study

創建者 Ashish Mahadev Salunke

Dec 14, 2018

Content is very impressive and updated. For those who want to do some in digital marketing this course will really help to improve strategy according to upcoming digital tools. Also knowlwdge about price comparision tools is very essential and new for me.

創建者 Nidal Imran

Dec 13, 2018

Great course! Absolutely loved it, and would surely recommend this to my friends and family!

創建者 Subaash Ramalingam

Dec 13, 2018

Very useful fro Marketing students as well as professional

創建者 Ahmad Bin Yamin

Dec 13, 2018

This is an awesome course to understand recent marketing. good to know more details from other courses

創建者 Ya Wai Soe

Dec 12, 2018

great course and lecturer.

創建者 shubham saxena

Dec 12, 2018

it should be more technical oriented toward digital marketing rather then just the theoretical concepts

創建者 Leopoldine Lemesle

Dec 12, 2018

Very basic course with very dated material (mostly 20019 to 2011).

創建者 Rajita Anoop Joseph

Dec 11, 2018

It's an excellent course! Well drafted and explained. Professor Aric is amazing at teaching even the complex of concepts. Thoroughly enjoyed taking up this course.

創建者 vinodkumar

Dec 11, 2018

Ok,not what I expected.