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返回到 数字时代营销

数字时代营销, 伊利诺伊大学香槟分校

4.6
5,214 個評分
1,502 個審閱

課程信息

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

創建者 HJ

Aug 08, 2016

Greetings ,\n\nThis course is very beneficial and i thank the professor and everyone else at Coursera.\n\nPlease direct me, to be a talented successful individual in Digital Marketing.\n\nThank You.

創建者 TT

Jan 20, 2019

The course is amazing and has all the latest trends in Digital Marketing included. Thing I am missing is the presentation of the more traditional marketing methods as Email Marketing in more detail.

篩選依據:

1,434 個審閱

創建者 George Tang

Apr 18, 2019

It's a wonderful learning experience with the concepts and the applications of digital marketing. As a experienced marketing/sales people, this course is really useful to refresh what I learned/did before and give me some ideas about what I am going to implement in the future.

Only one suggestion, if some cases in 2018/2019 can be updated, that would be perfect!!

創建者 Ashish Srivastava

Apr 15, 2019

Nice course, I enjoyed learning about how digital is making changes to the traditional marketing landscape, the new trends that are coming and some innovative companies that are leading the way.

創建者 Debbie Mai

Apr 14, 2019

I like the course and I think it is a course that you really need to think and be creative on the marketing strategy. I really like those case studies in the real world that you see different business try to do something to fulfill the world of digital marketing. It is an easy course for the beginner to understand the marketing world

創建者 Bénédicte Meyer

Apr 11, 2019

Very interesting course, easy to follow on the internet, with a lot of different materials : lectures are good, reading very interesting and well chosen, interviews help widening the subject. Only critic is that examples are US-oriented.

創建者 Miguel Angelo Pedroso Martins dos Santos

Apr 10, 2019

Very good course, to lear about digital marketing and new ways to do marketing

創建者 Karam Elsayed Mostafa Elshalapy

Apr 09, 2019

it was amazing course

創建者 Elkacimi Ousama

Apr 08, 2019

Great Course

創建者 Marina

Apr 08, 2019

Great marketing insights and a very clear style of video mentorship. Thank you, Coursera, for the possibility to become a remote student of the University of Illinois!

創建者 Julija Vanka

Apr 08, 2019

Course in general is interesting and worth to take if you are really beginner in marketing. If you some experience - treat it as collection of ice additional materials to read. My suggestion to professors would be to update digital courses, as situation is changing really rapidly and 2-3 years make a big difference. Most of cases and materials were latest of 2014.

創建者 lucia

Apr 07, 2019

excellent! I've learned a lot and is very interesting all the way.