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数字时代营销, 伊利诺伊大学香槟分校

4.6
4,934 個評分
1,441 個審閱

課程信息

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 150,000 Learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

創建者 HJ

Aug 08, 2016

Greetings ,\n\nThis course is very beneficial and i thank the professor and everyone else at Coursera.\n\nPlease direct me, to be a talented successful individual in Digital Marketing.\n\nThank You.

創建者 TT

Jan 20, 2019

The course is amazing and has all the latest trends in Digital Marketing included. Thing I am missing is the presentation of the more traditional marketing methods as Email Marketing in more detail.

篩選依據:

1,377 個審閱

創建者 Sebastian De Bruyne

Feb 16, 2019

Google 4Ps of marketing mix. Save yourself 80 Dollars. This course only speaks about the 4Ps and doesn't teach you any skill whatsoever. It's very frustrating as it's only theoritical and was made in 2013. We are 2019, 3D printers are normal by now, not a wonder of futuristic technology nor relevant to digital marketing.

創建者 Yu-Yu,Ling

Feb 16, 2019

lots of updating course materials, and the teacher and his assistant are friendly. Peer-review makes me learn widely through other's response for additional knowledge !!!

創建者 Panagiotis Christofis

Feb 14, 2019

Really helpful and insightful!

創建者 Anthony Theodoulou

Feb 12, 2019

Excellent introduction to digital marketing. As a novice, I found this course very informative and feel I am now equipped to apply the concepts in my own line of work as an entrepreneur. Thank you very much Professor, University of Illinois and Coursera.

創建者 Aung Myo Htwe

Feb 11, 2019

This course is very effective

創建者 Kristen Bouchrara

Feb 11, 2019

Great class.

創建者 Mark G Wyse

Feb 11, 2019

Great course. Well conceived and expertly delivered.

創建者 LAMIN CEESAY

Feb 10, 2019

Excellent Course with interesting insights highligthing the stifts in marketing paradigms!

創建者 Mirjana Glumac

Feb 09, 2019

Great content! In this course you will find a lot of examples from the real business world combined with the professional knowledge that you will surely acquire here.

創建者 Shubham Deokar

Feb 09, 2019

AWESOME COURSE... I ENJOYED A LOT