Digital Concept: Authenticity, Part 1

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From the course by 伊利诺伊大学香槟分校
Marketing in a Digital World
4178 ratings
伊利诺伊大学香槟分校
4178 ratings
Course 1 of 7 in the Specialization 数字化营销
From the lesson
Digital Tools for Persuading Customers to Buy Your Products
How are products promoted in our digital world? In this module, you learn how new digital tools are enabling customers to take a more active role in promotional activities.

Meet the Instructors

  • Aric Rindfleisch
    Aric Rindfleisch
    John M. Jones Professor of Marketing
    Department of Business Administration

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