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學生對 西班牙IESE商学院 提供的 Marketing: Customer Needs and Wants 的評價和反饋

276 個評分
66 條評論


Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy...



May 02, 2017

Good understanding of methods to know what customer think and how they think.\n\nUseful for anyone doing market related activities. No indepth background needed to get into this course.


Apr 14, 2020

This course helped me understand the in-depth concepts that I have just learned on the job. My main output from this course is a step-by-step analysis of a marketing strategy.


26 - Marketing: Customer Needs and Wants 的 50 個評論(共 64 個)

創建者 Salvator O

Jul 29, 2020

Insightful course content.

創建者 Luka Z

Apr 30, 2017

Truly fantastic course!

創建者 José L O E

Jul 17, 2020

Thank you from Mexico

創建者 Joseph O A

Aug 23, 2018

Detailed overview of

創建者 Prashant R

Sep 22, 2019

Nice learning


Nov 19, 2016

thank you.

創建者 Fabio A d S

Oct 17, 2017


創建者 Jose M R M

Apr 01, 2017

Very Good

創建者 Javier C

Jul 21, 2016

Very good

創建者 Badal k s

Apr 03, 2019


創建者 Christopher D

Aug 09, 2017

Overall excellent course for introducing laymen to marketing (I thought the course was better than Wharton's marketing fundamentals--Wharton's was too academic and highfalutin for laymen). I do have a business degree, but I think that these type of courses should be approachable to everyone; for this, I thought IESE did a better job.

The intro and outro music every 5 minutes is unnecessary and annoying I thought, it wastes time. Plus, when playing the videos, the music was way louder, so every few minutes I needed to adjust the volume.

創建者 Daniel S R

Sep 06, 2019

I liked the content of this course. I found it useful.

However, I missed some readable material, as in previous IESE courses, I would like to have some documentation to read on parallel with the videos. It may be a pdf, ppt, etc.

創建者 Alberto P

Jun 04, 2020

Me parece un curso muy completo, bien estructurado y correctamente explicado, en el que hay un buen equilibrio entre la parte teórica y la parte práctica con bastantes y variados ejemplos. Enhorabuena IESE por otro gran curso!

創建者 Shivani g

Sep 13, 2020

I have learned a lot. Thanks to coursera, I have got the opportunity to have access to the knowledge shared by IESE. THANK YOU !!

創建者 Laureen S

Oct 11, 2016

the course outline really equips an individual on how marketing is a core part of business

創建者 Mario E A

May 26, 2020

Muy buen curso, bien estructurado, ideas claras, ejemplos didácticos y buen profesor.

創建者 Ahmed B

Jan 01, 2018

Thank you professor.

Thank you IESE School.

Thank you Coursera.


Nov 11, 2018

It was a kind of confuse and lack of bibliography.

創建者 Vijay K J

Jul 14, 2020

Insightful course.

創建者 Gema G

Dec 29, 2017

Good course

創建者 Aabid A S

Jun 13, 2016


創建者 roger m a

Sep 08, 2020

The course was interesting, but even if this was my first marketing course, I feel like I did not learn much. My take from this is that marketing is a mix of empathy, design thinking and originality. Everything was explained very high level. I'll search for other marketing courses.

創建者 Joao A V F

Jul 01, 2018

This course is on the weak side, the exercises are dull and it is just a lot of concepts with very limited case studies and applications. Maybe the course would be better if there were fewer concepts explained in more detail in practical applications. (Or if the course was longer)

創建者 Eduardo R

May 05, 2020

I felt a lot of the content was covered too fast not allowing enough time for learners to properly retain information/knowledge. It seemed like certain topics were explained in a very theoretical and high level way.

Other than that, it was a great intro to marketing.

創建者 Mohamed M A Z A

Mar 10, 2019

It's a general course about marketing giving very basic points about what is marketing, consumer needs and marketing process. It's a good start for beginners but the curriculum is very basic.