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返回到 市场营销专业人士所需的数字分析:理论市场分析

學生對 伊利诺伊大学香槟分校 提供的 市场营销专业人士所需的数字分析:理论市场分析 的評價和反饋

3,772 個評分
883 條評論


Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Jan 23, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.


801 - 市场营销专业人士所需的数字分析:理论市场分析 的 825 個評論(共 869 個)

創建者 Naveen

Aug 24, 2018

The course can be a bit a short as I felt there was a lot of repetition involved.

創建者 Adrian H

Jun 25, 2017

A bit weak on the theory side... just very superficially touching a few concepts.

創建者 Jonathan R

Feb 07, 2018

It is kind of boring, should have better practices and more real life examples.

創建者 Jaspreet K

Mar 04, 2020

This module was very theoretical..Please add some interesting work to it..

創建者 Jennifer H

Feb 28, 2019

Old methodologies, references and thinking but well structured modules.

創建者 Carlos M B d S

Feb 02, 2020

Some of the reading material is outdated, and sometimes not available.

創建者 marcela g

Dec 16, 2015

The content is very similar to the Marketing analytics in practice one

創建者 Tarek A A

May 25, 2020

the course needs to be updated with new examples from the year 2020

創建者 Michael G

Dec 27, 2015

well organized but need more assignments and practical assignments

創建者 vinodkumar

Dec 07, 2018

It just give the overview and basic knowledge about analytics.

創建者 Andrew O

Feb 04, 2018

Really could have been added to the next course in the series.

創建者 Arvy S

Feb 12, 2016

Good class but very little case studies or real world example.

創建者 Nikhil N

Apr 06, 2018

It is a good course but theorey lacks the backing of examples

創建者 Kai B

Apr 03, 2016

I don't like the peer review. I don't find it helpful at all.

創建者 Mikhail F

Sep 29, 2015

This course is good introduction in digital marketing.

創建者 ASHRAF - K

Apr 21, 2020

very knowledgeable course for the digital marketing.

創建者 Vikram R

May 30, 2016

Informative, but needs more challenging assignments.

創建者 Percy N

Jun 13, 2020

I found the course to be very generic... and basic.

創建者 LI T

Dec 16, 2018

The knowledge is quite generic, no in-depth view.

創建者 Mohamed E H

Jul 15, 2020

Outdated course materials, articles and readings

創建者 Tanaisha P

Jan 13, 2019

Very average, I don't like the way it was taught

創建者 Andrew S

Mar 10, 2016

This was a good course, but a bit elementary.


Aug 29, 2019

Good theory, may need to be updated soon.

創建者 David D

May 14, 2016

sometimes is dense, a little bit boring


Nov 07, 2016

Was Super Boring Course Im sorry.