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返回到 市场营销专业人士所需的数字分析:理论市场分析

學生對 伊利诺伊大学香槟分校 提供的 市场营销专业人士所需的数字分析:理论市场分析 的評價和反饋

3,806 個評分
897 條評論


Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.


751 - 市场营销专业人士所需的数字分析:理论市场分析 的 775 個評論(共 881 個)

創建者 Shubham D

Mar 06, 2019

good course

創建者 Pradeep K

Oct 18, 2017

good Course

創建者 Nishchay S

Apr 10, 2020

I loved it


Jul 14, 2020

very good

創建者 Kandarp

Jun 01, 2019


創建者 sanyam j

Dec 16, 2016

nice one.

創建者 SANO A

Aug 18, 2016

Very good

創建者 Rasha N L

Aug 04, 2020



Aug 04, 2020


創建者 C N I I

Jun 08, 2020


創建者 Vallabhaneni S

May 09, 2020


創建者 Anas e

Dec 09, 2019


創建者 LE M K

Jan 21, 2018


創建者 Bishoy m

Jul 23, 2017


創建者 Nikhil K

Jul 28, 2016


創建者 Gabriel T R

Nov 24, 2015


創建者 Tanmay K

Jun 24, 2020


創建者 Ericka G

Dec 12, 2016


創建者 Oscar C

Aug 03, 2020

Out of the Digital Marketing Specialization probably this is the weakest course so far I've taken (4 taken already).

These are the reasons why

+ Interviews are more than that just a simple answer to a question. They lack depth and interest of a conversation with some experienced individuals

+ There's too much repetition of concepts. So much that lesson 7 is mostly a complete repetition (slides included) of a previous lesson in this course

+ Concepts shown, ie. 4 digital channels and its associated analytics, lack depth as well. I assume in the optional readings those can be more detailed, but I would have expected some of that to be explained by the professor.

創建者 Rainer B S

Nov 05, 2015

Compliments: The course introduced me to a number of reporting and research tools that I was not aware of. I have also become a great fan of Avinash Kaushik and his blog in the process.

Criticism: The lecturer could have gone into more details in many areas of his course as opposed to just assuming that the prescribed reading material had been read. Many detailed points were glanced over and one prescribed reading material (Peterson, E. T. (2004). Web Analytics demystified) was written in 2004 and as a result much of the information presented in this text book is very outdated.

創建者 Marino V

Aug 29, 2016

This stage of the course i feel could be summed up to just one week worth of work. It mainly revolves around ZMOT and best marketing analytics and data collection techniques and rawly around 30 minutes of content, and the last week was more of a "let's sum up". Compared to the first stage where every single week had a new subject, with lots of content this one i feel, just didn't cut it. I do feel I learned a lot from it...and i plan to finish the specialization, but this one should be aided as part of another another module.

創建者 Luca J

Jun 18, 2020

I enjoyed the course, it was very detailed, it had great and interesting points. For me it was a bit too advanced, I would've liked if they explained what data actually is a bit more. However the teacher explained everything very well, I liked the tasks.

If you already know a few things about digital analytics, then I absolutely recommend taking this course.

創建者 Paphangkarn L

Jun 15, 2020

What I don't like is the strongly recommend reading for this course is not for free, I have already paid monthly for this course but still have to spend money for his book in order to fully understand the lesson. I feel like the professor try to sell his book. I can't find it from any bookstores in my country, not every one prefer reading e-book.

創建者 Subhajyoti C

Jun 05, 2020

The concepts introduced in this course are good. However, the instructor should really update the content which seems to be shot and compiled somewhere around 2016 and needs updating in 2020. Also, some of the tools mentioned no longer exists and some links are broken too. Overall the course needs some maintenance to stay relevant.

創建者 Pramod N

Sep 11, 2016

This is a very basic course. The contents do not cover a whole lot of ground. I personally did feel that there is a lot of repetition and this course did not help much . I somehow feel this course and the next ( the practical one ) could have been combined into one. Otherwise, not worth 2 courses of money.