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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4.5
stars
4,728 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VB

Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS

Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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751 - 775 of 1,135 Reviews for Digital Marketing Analytics in Theory

By Saurabh A

Dec 17, 2021

good

By 邱舒敏

Aug 23, 2021

good

By Manishankar K

Sep 12, 2020

nice

By Mark K

Sep 4, 2020

goog

By DALPAT K

Jul 11, 2020

nice

By Akash B

Jul 9, 2020

NICE

By Learn W N

Jun 25, 2020

good

By Ravindra S R

May 4, 2020

Good

By Nadim B

Apr 29, 2020

good

By Hammad Y

Jan 11, 2020

nice

By Sushan K

Apr 11, 2018

nice

By Hasnaa F

Nov 12, 2016

nice

By Christophe v

Sep 4, 2016

cool

By Vinayak P

Aug 23, 2016

good

By Ananthavignesh M

May 5, 2016

Good

By Navjyot S

May 30, 2020

yes

By Deleted A

Mar 7, 2021

ok

By SARANRAJ A

Sep 9, 2020

I

By MARCELA M

Jun 27, 2017

G

By Mohamed

Feb 10, 2017

g

By Romain V

Oct 7, 2016

G

By Andrea R

Apr 25, 2016

E

By Pascal A S

Jun 18, 2017

The instructor has a well-structured approach to teaching. The introduction of concepts is really useful as this allows to generalize thoughts when tackling a problem.

To some degree, this course suffers from not being fresh. This does not apply to the concepts. But when recommendations are being made about tools and websites, yet the course refer to sources from around 2012 most of the time, I feel this is not necessarily the most relevant information anymore. What would be nice is a section in the course that lists fresh sources for further exploration.

Last, the exercises are fairly easy. The assignments tackle relevant questions, however, it is largely about personal preferences for or against a certain development. So, somewhat more difficult to judge another's work.

By Julio C Á d C G

Aug 21, 2016

Un curso muy interesante, con una gran cantidad de información y una buena forma de llevarnos a practicar y entender los conceptos del temario. Lo único es que hay información desactualizada [hasta el 2014, supongo que es la fecha en que se grabo el curso] y pareciera no ser importante un desfase de 2 años, pero como se expone en el mismo curso eso es mucho tiempo en digital. Por ejemplo en el tema de MARTECH hoy existen 3874 compañías involucradas en esa industria [lo último que se tiene en el curso es del 2014 con 950 compañías, es decir que en dos años hubo un incremento del 407% en el número de empresas involucradas, lo que cambia radicalmente el panorama de la industria]

By Raveendra S

Apr 22, 2020

While the course content and quizes were very basic (very easy to easy level), I enjoyed the forum discussions and the peer graded assignments most. I think they added the most value, taking varied perspectives into consideration.

One feedback - please always shed more light on the comparative physical world that the digital is replacing in terms of marketing as well as categories for which the physical marketing may still not be obsolete. this just puts thing into perspective. Example - the ZMOT I believe is a combination of digital + physical interaction between first stimulus and the first moment of truth (point of purchase).