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返回到 市场营销专业人士所需的数字分析:理论市场分析

學生對 伊利诺伊大学香槟分校 提供的 市场营销专业人士所需的数字分析:理论市场分析 的評價和反饋

4.5
3,626 個評分
845 條評論

課程概述

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

VB

Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS

Jan 23, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

篩選依據:

726 - 市场营销专业人士所需的数字分析:理论市场分析 的 750 個評論(共 833 個)

創建者 LE M K

Jan 21, 2018

nice

創建者 Bishoy m

Jul 23, 2017

good

創建者 Nikhil K

Jul 28, 2016

nice

創建者 Gabriel T R

Nov 24, 2015

Good

創建者 Tanmay K

Jun 24, 2020

.

創建者 Ericka G

Dec 12, 2016

G

創建者 Rainer B S

Nov 05, 2015

Compliments: The course introduced me to a number of reporting and research tools that I was not aware of. I have also become a great fan of Avinash Kaushik and his blog in the process.

Criticism: The lecturer could have gone into more details in many areas of his course as opposed to just assuming that the prescribed reading material had been read. Many detailed points were glanced over and one prescribed reading material (Peterson, E. T. (2004). Web Analytics demystified) was written in 2004 and as a result much of the information presented in this text book is very outdated.

創建者 Marino V

Aug 29, 2016

This stage of the course i feel could be summed up to just one week worth of work. It mainly revolves around ZMOT and best marketing analytics and data collection techniques and rawly around 30 minutes of content, and the last week was more of a "let's sum up". Compared to the first stage where every single week had a new subject, with lots of content this one i feel, just didn't cut it. I do feel I learned a lot from it...and i plan to finish the specialization, but this one should be aided as part of another another module.

創建者 Luca J

Jun 18, 2020

I enjoyed the course, it was very detailed, it had great and interesting points. For me it was a bit too advanced, I would've liked if they explained what data actually is a bit more. However the teacher explained everything very well, I liked the tasks.

If you already know a few things about digital analytics, then I absolutely recommend taking this course.

創建者 Paphangkarn L

Jun 15, 2020

What I don't like is the strongly recommend reading for this course is not for free, I have already paid monthly for this course but still have to spend money for his book in order to fully understand the lesson. I feel like the professor try to sell his book. I can't find it from any bookstores in my country, not every one prefer reading e-book.

創建者 Subhajyoti C

Jun 05, 2020

The concepts introduced in this course are good. However, the instructor should really update the content which seems to be shot and compiled somewhere around 2016 and needs updating in 2020. Also, some of the tools mentioned no longer exists and some links are broken too. Overall the course needs some maintenance to stay relevant.

創建者 Pramod N

Sep 11, 2016

This is a very basic course. The contents do not cover a whole lot of ground. I personally did feel that there is a lot of repetition and this course did not help much . I somehow feel this course and the next ( the practical one ) could have been combined into one. Otherwise, not worth 2 courses of money.

創建者 Santosh I

May 01, 2016

For an introductory course it is ok, however can't help get the feeling that the material is just skimmed through. In an effort to structure each session in the same way, detail has been missed out. Practical examples and hands-on exercises are very inadequate. Not impressed.

創建者 Boma H

May 27, 2017

A great course. I rated a 3 star as I found heavy to follow given I do not come from a tech background, I found the learning journey steep. Still great course and useful for a beginner - intermediate learner wishing to strengthen / gain digital analytics knowledge.

創建者 Deleted A

Jul 14, 2017

Decent intro to web analytics. Majority of the work involves readings and the videos are more supplemental. Course slides are helpful in summarizing key points. You can finish auditing this course in a few hours...don't recommend paying solely for this course.

創建者 AMIT V

May 20, 2020

Decent, but you can't expect everything about the topic, it's very limited. If you think that you can learn enough about Digital Analytics with this course alone, then you are fooling yourself. The topic is too wide in reality and in this course its hardly 5%

創建者 Justyna H

Apr 06, 2020

I liked the high-level approach of this course, but I wish the assignments would be more specific and allow us to discover some of these analytics tools more in details. 1-2 examples could have been used to let us go through these tools or metrics.

創建者 Kent J

May 31, 2020

I thought the subject matter was really interesting. I'd love for this course to be updated. It's a few years old now and could use some recent examples, as well as discussion around current trends and tactics.

創建者 Veronica L

Dec 03, 2019

It is good intro of concepts and models for digital analysis. However I do hope to see more in depth knowledge about data, models or even more examples of how to conduct a good marketing analysis.

創建者 Cheng Z

Aug 29, 2016

I found that the five points to learn for each module become overly distracting. I hope the course doesn't face any constraint to get the five points. Otherwise, the course is fairly good.

創建者 Sanjay J

Nov 15, 2017

Its simply an overview and basics on Data Analytics. Good for a complete fresher or beginner or someone interested in changing career and want to explore options in Data Analytics.

創建者 Shen H

Feb 21, 2018

The contents seems repeatedly in different weeks, ends up there is limited new learnings from this course in general. Some assignment questions do not smartly asked

創建者 Sumit S

Jan 09, 2017

a lot of reading existing content, less from the master himself :).. was hoping to get more business case examples. still, an amazing introductory course. thank you

創建者 Akshay

Jul 31, 2017

It's a good course but its very light. I feel it has two weeks worth of content and can be merged with the next course. It's too basic to standout on its own.

創建者 Kaustubh J

Jun 20, 2019

I think there were too many repetitions in the course lessons and it would have been better to have more video lectures as compared to so much text reading.