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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4.5
stars
4,728 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VB

Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS

Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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701 - 725 of 1,135 Reviews for Digital Marketing Analytics in Theory

By Joe D

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Jul 5, 2016

Excellent!!

By Sidhantha S

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Jan 29, 2017

Thanks sir

By William J B

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Mar 30, 2016

Thank you!

By Jayesh G

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Aug 2, 2022

excellent

By Simantak S

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May 1, 2022

very good

By amany s

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Aug 10, 2021

Excellent

By vayugundla v p

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Aug 8, 2021

excellent

By Dhruv G

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May 26, 2021

Awesome!!

By Sandra C

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Mar 23, 2021

excellent

By Víctor F M

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Feb 10, 2021

excellent

By Nitesh N

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Sep 25, 2020

excellent

By Shahadat H C

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Aug 20, 2020

Excellent

By Shubhankar M

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Aug 8, 2020

Very nice

By Husnuda P B

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Jul 20, 2020

MUST TRY!

By Tanishka T

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Jul 12, 2020

Very nice

By Ahmed M

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Sep 15, 2019

Very good

By Margarito Z

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Sep 12, 2019

Excelente

By TÉRCIA P L

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Aug 21, 2019

excelente

By Aya M B

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Oct 22, 2018

thank you

By Antony J L

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Apr 9, 2018

Excellent

By Raphael V S

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Mar 23, 2018

Fantastic

By Claudio D S F

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Oct 17, 2017

very good

By Anantharam S

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Oct 5, 2017

Excellant

By ahmed f

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Jun 17, 2017

very good

By Yi O

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Apr 27, 2020

Great cl