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返回到 市场营销专业人士所需的数字分析:理论市场分析

學生對 伊利诺伊大学香槟分校 提供的 市场营销专业人士所需的数字分析:理论市场分析 的評價和反饋

3,810 個評分
898 條評論


Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.


651 - 市场营销专业人士所需的数字分析:理论市场分析 的 675 個評論(共 882 個)

創建者 Marsha M

May 18, 2020

Great theory, I thought it was going to be dry because analytics is not my strong part but I really enjoyed it.

創建者 Richa G

Sep 11, 2016

It was a good course. Concepts like ZMOT and CDJ were the most interesting topics in these course !! Thanks.

創建者 Charlotta T

Mar 16, 2017

I found the course to be very informative and I learned a lot. The reading was very intense but very good.

創建者 Stephan H

Sep 15, 2016

Great content, nice presentation but Coursera website is slow, especially the submission step is unstable.

創建者 Salvatore C

Apr 28, 2020

Interesting and well structured course. My only concern is about videos lessons, sometimes were too short

創建者 Roisin C

Feb 22, 2017

really enjoying the course, good information presented well and access to excellent reading materials

創建者 Suryasree R

Nov 07, 2016

Great reads, a good course to start with to understand the basics of digital marketing and analytics.

創建者 Prerna B

Apr 12, 2020

This course gives you basic understanding of digital analytics which surely help you in Analy career

創建者 Diego F C

Apr 26, 2018

Great teacher and material. However, I worry that the material may be outdated since it's 2018 now.

創建者 RAO A R K

May 13, 2020

Great course but some content is outdated such as giving example of Google+ multiple times

創建者 fozan t

Sep 17, 2019

Very Theoritical and bit outdated , but its good for a person with no marketing background

創建者 Rajiv P

Dec 06, 2016

for a novice, it is fairly informative, additional case studies would make it all rounded.

創建者 Charlie D

May 18, 2017

Very interesting topic and well taught! The quiz could be a little bit more challenging..

創建者 Michelle A H

Jul 24, 2016

Very useful information, even for someone who already has some background on this matter.

創建者 Monalisa S

Mar 15, 2018

It touched upon many new aspects of Digital Analytics. Thanks for this wonderful course.

創建者 Satyam K

Apr 16, 2018

overall a good course. gives good insights into how the marketing analytics world works

創建者 Kelvin N

Nov 04, 2015

Professor have in-depth experience in the field which make the course very interesting!

創建者 Harish K R

Mar 10, 2018

Good course to get started in Digital Analytics but some of the contents are outdated.

創建者 Ritesh J

Sep 23, 2016

Learnt new things. Reading material is good. Instructor clearly explains the concepts.

創建者 Rahul K

May 19, 2017

Very comprehensive and well planned for learning for someone who is new to analytics.

創建者 Arturo B

Jan 20, 2017

Great introduction to Marketing Analytics. I think it needs a little more examples.

創建者 ceyda o

Aug 14, 2016

I really enjoyed to learn new things, understand the analytics behind the marketing

創建者 Victor N d V B

Apr 27, 2020

Very good. but only less practical learnings than the last course on the program

創建者 Valeriia C

Mar 11, 2016

Interesting course and good basic knowledge! I wish we had more practice though.

創建者 Yash D

Mar 08, 2019

The course is extremely helpful and concise. It was a great source of learning!