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返回到 市场营销专业人士所需的数字分析:理论市场分析

學生對 伊利诺伊大学香槟分校 提供的 市场营销专业人士所需的数字分析:理论市场分析 的評價和反饋

4.5
3,810 個評分
898 條評論

課程概述

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

VB

Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

OA

Mar 01, 2016

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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651 - 市场营销专业人士所需的数字分析:理论市场分析 的 675 個評論(共 882 個)

創建者 Marsha M

May 18, 2020

Great theory, I thought it was going to be dry because analytics is not my strong part but I really enjoyed it.

創建者 Richa G

Sep 11, 2016

It was a good course. Concepts like ZMOT and CDJ were the most interesting topics in these course !! Thanks.

創建者 Charlotta T

Mar 16, 2017

I found the course to be very informative and I learned a lot. The reading was very intense but very good.

創建者 Stephan H

Sep 15, 2016

Great content, nice presentation but Coursera website is slow, especially the submission step is unstable.

創建者 Salvatore C

Apr 28, 2020

Interesting and well structured course. My only concern is about videos lessons, sometimes were too short

創建者 Roisin C

Feb 22, 2017

really enjoying the course, good information presented well and access to excellent reading materials

創建者 Suryasree R

Nov 07, 2016

Great reads, a good course to start with to understand the basics of digital marketing and analytics.

創建者 Prerna B

Apr 12, 2020

This course gives you basic understanding of digital analytics which surely help you in Analy career

創建者 Diego F C

Apr 26, 2018

Great teacher and material. However, I worry that the material may be outdated since it's 2018 now.

創建者 RAO A R K

May 13, 2020

Great course but some content is outdated such as giving example of Google+ multiple times

創建者 fozan t

Sep 17, 2019

Very Theoritical and bit outdated , but its good for a person with no marketing background

創建者 Rajiv P

Dec 06, 2016

for a novice, it is fairly informative, additional case studies would make it all rounded.

創建者 Charlie D

May 18, 2017

Very interesting topic and well taught! The quiz could be a little bit more challenging..

創建者 Michelle A H

Jul 24, 2016

Very useful information, even for someone who already has some background on this matter.

創建者 Monalisa S

Mar 15, 2018

It touched upon many new aspects of Digital Analytics. Thanks for this wonderful course.

創建者 Satyam K

Apr 16, 2018

overall a good course. gives good insights into how the marketing analytics world works

創建者 Kelvin N

Nov 04, 2015

Professor have in-depth experience in the field which make the course very interesting!

創建者 Harish K R

Mar 10, 2018

Good course to get started in Digital Analytics but some of the contents are outdated.

創建者 Ritesh J

Sep 23, 2016

Learnt new things. Reading material is good. Instructor clearly explains the concepts.

創建者 Rahul K

May 19, 2017

Very comprehensive and well planned for learning for someone who is new to analytics.

創建者 Arturo B

Jan 20, 2017

Great introduction to Marketing Analytics. I think it needs a little more examples.

創建者 ceyda o

Aug 14, 2016

I really enjoyed to learn new things, understand the analytics behind the marketing

創建者 Victor N d V B

Apr 27, 2020

Very good. but only less practical learnings than the last course on the program

創建者 Valeriia C

Mar 11, 2016

Interesting course and good basic knowledge! I wish we had more practice though.

創建者 Yash D

Mar 08, 2019

The course is extremely helpful and concise. It was a great source of learning!