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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4.5
stars
4,728 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VB

Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS

Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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626 - 650 of 1,135 Reviews for Digital Marketing Analytics in Theory

By Pranesh T

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Jul 12, 2020

very well taught

By Vinayak D S

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Mar 30, 2020

EASY AND HELPFUL

By Aye M T (

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Sep 15, 2019

A great learning

By Elyin M S G

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Jun 4, 2019

Great Professor!

By Rahul D

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Apr 1, 2019

Excellent Course

By kirsten v Z

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Mar 11, 2019

Great teacher!!!

By Eman K A H

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May 26, 2018

Excellent course

By KYRIAKOS M

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Jun 11, 2017

excellent course

By Pranav J

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Mar 19, 2017

Worth the effort

By Andrzej P

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Mar 13, 2016

Excellent course

By Sachin P

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Sep 16, 2015

Excellent course

By Amilcar J P G

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Jan 30, 2022

a great course!

By Carlos H D D

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Sep 24, 2021

A good course!

By Uchechi O

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May 14, 2021

Very insightful

By Wiwit K S

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Nov 15, 2019

very good cours

By Angie R

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Jun 15, 2019

Awesome Course!

By Audrey L

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Mar 10, 2019

Very insightful

By Gueler S

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Feb 9, 2018

very insightful

By Julio Z

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Jan 26, 2018

Just Excellent!

By Luz A A Q

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Aug 3, 2017

Great learning!

By Frederick D A

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Aug 8, 2016

Very insightful

By Aaron B

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Mar 21, 2016

very insightful

By Ly V T M

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Jan 19, 2022

Really amazing

By Hernán L P

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Apr 12, 2021

great. awesome

By Rahul A

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Jul 25, 2020

perfect course