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返回到 市场营销专业人士所需的数字分析:理论市场分析

學生對 伊利诺伊大学香槟分校 提供的 市场营销专业人士所需的数字分析:理论市场分析 的評價和反饋

3,618 個評分
844 條評論


Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Jan 23, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.


626 - 市场营销专业人士所需的数字分析:理论市场分析 的 650 個評論(共 828 個)

創建者 Rajiv P

Dec 06, 2016

for a novice, it is fairly informative, additional case studies would make it all rounded.

創建者 Charlie D

May 18, 2017

Very interesting topic and well taught! The quiz could be a little bit more challenging..

創建者 Michelle A H

Jul 24, 2016

Very useful information, even for someone who already has some background on this matter.

創建者 Monalisa S

Mar 15, 2018

It touched upon many new aspects of Digital Analytics. Thanks for this wonderful course.

創建者 Satyam K

Apr 16, 2018

overall a good course. gives good insights into how the marketing analytics world works

創建者 Kelvin N

Nov 04, 2015

Professor have in-depth experience in the field which make the course very interesting!

創建者 Harish K R

Mar 10, 2018

Good course to get started in Digital Analytics but some of the contents are outdated.

創建者 Ritesh J

Sep 23, 2016

Learnt new things. Reading material is good. Instructor clearly explains the concepts.

創建者 Rahul K

May 19, 2017

Very comprehensive and well planned for learning for someone who is new to analytics.

創建者 Arturo B

Jan 20, 2017

Great introduction to Marketing Analytics. I think it needs a little more examples.

創建者 ceyda o

Aug 14, 2016

I really enjoyed to learn new things, understand the analytics behind the marketing

創建者 Victor N d V B

Apr 27, 2020

Very good. but only less practical learnings than the last course on the program

創建者 Valeriia C

Mar 11, 2016

Interesting course and good basic knowledge! I wish we had more practice though.

創建者 Yash D

Mar 08, 2019

The course is extremely helpful and concise. It was a great source of learning!

創建者 Timiha K

Apr 30, 2020

Would suggest giving more examples in the course to understand concepts better

創建者 Rishabh K

Sep 21, 2018

The course covers the techniques of web analytics and many important concepts.

創建者 nadia n

Mar 06, 2019

Really good, I am just wondering to have more questions inside the exercises.

創建者 Simone P

Jun 14, 2020

Great course. Videos are a little older but other than that it is top notch.

創建者 Jyotsana B

Sep 25, 2015

Nice explanation about need and its different aspect of Digital Analytic s.

創建者 Brent C

Feb 01, 2018

solid overview of the theory of digital marketing from an industry leader.

創建者 Kshitij V

Jun 10, 2018

In some videos the audio was very low otherwise and excellent experience.

創建者 Shaun W

Nov 22, 2018

The course content was excellent and I found the video to be engaging.

創建者 Christian E M

Feb 15, 2018

I think the topics were a bit out of date but otherwise a good course.

創建者 Samyaraj D

Sep 03, 2017

Liked the fact that the most relevant aspects of marketing was offered


Jun 04, 2020

Excellent course. i would have liked to go deeper in some real cases