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Learner Reviews & Feedback for Digital Marketing Analytics in Theory by University of Illinois at Urbana-Champaign

4.5
stars
4,728 ratings

About the Course

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VB

Apr 16, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

AS

Jan 22, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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601 - 625 of 1,135 Reviews for Digital Marketing Analytics in Theory

By Daniel W

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Aug 18, 2020

I enjoyed the class

By Sarthak D

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Jun 7, 2020

AWESOME COURSE!!!!!

By adissa b

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Apr 29, 2020

cour compréhensible

By Joffrey S

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Apr 21, 2019

Very professional!!

By Sebastien P

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Dec 26, 2016

Nice introduction !

By Igor P

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Nov 4, 2020

Great experience !

By Uwamahoro M R

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Oct 14, 2017

Very useful course

By Andre E

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Feb 19, 2017

Great information.

By Rishi S

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Sep 10, 2016

Excellent Insights

By Asif R

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Mar 21, 2016

It is very helpful

By Robert G

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Mar 11, 2022

Very informative.

By Cristhian D

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Sep 10, 2021

Excellent course!

By Sebastian L M

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May 16, 2021

I like the course

By NAMAN P

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Jul 13, 2020

thank you so much

By Aakrash J

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May 26, 2020

i love the course

By Clare M

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May 12, 2020

Very good course.

By CHRISTINA L H M

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Apr 21, 2020

very informative!

By Pulkit S

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Apr 3, 2020

Wonderful course.

By Mohamed A

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Jul 22, 2019

Iam very thankful

By Roger E

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Jun 14, 2019

Excellent Course!

By Sol D L

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Apr 8, 2019

Excellent course!

By Paulina M

•

May 13, 2016

Excellent course!

By jad d

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Dec 29, 2020

enjoyed learning

By Aber H

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Oct 22, 2020

excellent course

By shweta n

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Sep 1, 2020

Enjoyed learning