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返回到 市场营销专业人士所需的数字分析:理论市场分析

學生對 伊利诺伊大学香槟分校 提供的 市场营销专业人士所需的数字分析:理论市场分析 的評價和反饋

3,676 個評分
857 條評論


Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Apr 17, 2018

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


Jan 23, 2020

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.


601 - 市场营销专业人士所需的数字分析:理论市场分析 的 625 個評論(共 844 個)

創建者 Hesham S

Aug 28, 2019

Very valuable knowledge about digital marketing analytics and web analytics taught during this course, however some of the supplemental reading materials requires premium subscription

創建者 Bernhard S

Oct 30, 2015

Good introduction into the material. It's great how rating other students' writeups helps you penetrate the material yourself, especially since there are no right or wrong answers.

創建者 Sameeya R

Dec 17, 2019

Great information in this course. Excited to learn these tools in practice. Some of the links and materials given are a little outdated or unavailable which needs to be rectified.

創建者 Heather P

Feb 23, 2016

If you have slightly dabbled in the digital marketing space, you have probably come across what you will learn in this class. But overall, it was a very good beginner course.

創建者 Alexander T

Dec 11, 2017

Overall, good course. I liked the first part of the series more though. It would be greate if there were more lectures in this course. It feels somewhat short at the moment.

創建者 Rohit J

Jun 06, 2020

The course lays an excellent foundation if you are just starting your journey in analytics. I feel it could have included some case studies to explain few of the concepts.

創建者 Danielle L

Aug 03, 2019

Great Course! Great Knowledgeable Professor. Amazing way the course material was presented. So glad I decided to enroll. I learned so much.I highly recommend this course.

創建者 Sumair N B

Sep 13, 2019

The course provides adequate understanding of ZMOT and consumer's thought process in making purchase decisions through CDJ. Thanks to Professor Kevin Hartman

創建者 Anthony​

Oct 28, 2019

Good course. Some of the material is outdated, but that's how fast advertising and marketing changes. Recommended to take if you're curious about analytics.

創建者 Muhammad W M

Jan 27, 2020

Happy to have completed this certification which builds on the theory and foundations of #marketing #analytics and focuses on the use of data in marketing.

創建者 Alison Z

Jul 02, 2019

good course to basic concepts and methodology in digital marketing area. could be better if lecture can introduce some samples to illustrate the approaches

創建者 Daniel A

Jul 11, 2017

The course is interesting, but many of the sources of information are more than 3 or 4 years old, which is quite a lot when it comes to digital marketing.

創建者 Sergei S

Sep 18, 2015

Great course. Sometime too easy, sometime a little bit boring. Actuality of recommended reading (Web Analytics Demystified, 2004) is under question IMO.

創建者 Romany G

Jul 04, 2020

this course opens the gates before me in analytics in digital world. it gave me the interest to measure and collect data to tell a story.

so recommended


May 09, 2020

The course could have been more better , more interactive with more case studies revolving around all topics . All together it was a nice course

創建者 Parth J

Jun 06, 2020

This course gives a good perspective of current digital tools businesses have at hand, how consumer habits have transformed into digital behavio

創建者 Ritu P

Jan 08, 2020

I really enjoyed this course and have learnt a lot of new things that will help me in the future. I look forward to doing more courses.

創建者 Givi M

Apr 14, 2020

This course was surprisingly interesting and full of good literature. Needs a bit of an update, but other than that, was very helpful.

創建者 homam s

Aug 22, 2017

Great course , A lot of knowledge can be learned out of it specially when it comes to digital marketing technical tools of analytics

創建者 stuart a

Sep 18, 2018

covers the basics quite well. lot of entry points for further study on data sources, analysis techniques, business needs and risks.

創建者 Pornpun J

Aug 12, 2019

I like this course. The content here is not all new, but everything was rearranged to make your digital learning life easier.

創建者 Artem K

Jul 12, 2020

Great course in general. but in the last lesson, materials often repeat what already has been shown before in the course.

創建者 Vinayan S

Apr 09, 2018

A very insightful course! A good learning journey! Would have loved to have some case studies as part of the curriculum

創建者 Changfeng Z

Dec 16, 2019

The course is great! But it will be great if the marketing tools mentioned in the class will be introduced briefly.

創建者 Sofia R C

Nov 05, 2018

Super interesting! Really liked the way the course is organised and the lectures are very well explained. Thanks!