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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4,385 個評分
1,067 條評論


Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Students will learn to identify the web analytic tool right for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data from the web; and utilize data in decision making for agencies, organizations or clients. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and



Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.


I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.


1026 - Digital Marketing Analytics in Theory 的 1050 個評論(共 1,050 個)

創建者 LISA D


This course could use more case studies and assignments. And the reading material all cost additional money to access.

創建者 Obaid F


I am not very clear on the objective of the course, I also find it ambiguous in terms of what its trying to achieve.

創建者 Dmytro K


Poorly prepared course, unfortunately very disappointing compared to the first course in the specialization.

創建者 Teru W


It's a very introductory class, only works for newbies of digital marketing.

Maybe it's a good start point.

創建者 Sanika J


Course material is very outdated. Very little practical application in terms of tools usage.

創建者 maged n


A lot of amazing info ...

Thank You so much coursera team for this great info !

創建者 Leyla M


Teacher's explanation was a little bit hard to understand.

創建者 Shubham G


it doesn't seem to be updated frequently

創建者 Panagiota S


too many information just to be said.

創建者 Zeinab S S


Im not into analytics at all

創建者 Bhanu V


Not upto the expectations!

創建者 Fardeen A


not practical enough

創建者 Vishal R


to much theory

創建者 Thania A


Too vague

創建者 Saskia S


The course was very theory-heavy. More real-world examples and case studies would have been helpful. The course mentions a few analytics tools but never shows them in practice, how they work and how the data can be analysed in a way which helps a marketer. The lecturer is also not very exciting and all the content is reference to one other source. It would have been more beneficial to just read that source's work. There are also not many people taking the course so you have to wait to do the peer assessments and this hinders your own progress. I have taken other courses from this university which I have enjoyed, but would. not recommend this one.

創建者 Sepehr M


I can't believe I'm listening to content that has a reference in 2004!

it is 2020 and I fell for this course; such a waste of time.

there is some points to be taken from this course but not for professionals; maybe for juniors in college.

創建者 Aman P


I have completed this course but yet certificate is not being provided I am struggling for certificate

創建者 Ruben B


Content is rather poor and the quoted material desperately needs an update as it is almost 7 years old

創建者 Luis A F L


Hated the course and the content. I truly regret investing my money on this course.

創建者 Carl z


Does not include latest developments in this industry

創建者 somya d


less videos more required reading. not fun.

創建者 Maria


Very boring presentation of the material



was been an key to my knoledge.

創建者 Roberto F C


Es una perdida de tiempo

創建者 Arpit J


Not very useful course