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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Analytics in Theory 的評價和反饋

4.5
4,397 個評分
1,070 條評論

課程概述

Successfully marketing brands today requires a well-balanced blend of art and science. This course introduces students to the science of web analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide the foundation needed to apply data analytics to real-world challenges marketers confront daily. Digital Analytics for Marketing Professionals: Marketing Analytics in Theory is the first in a two-part series of complementary courses and focuses on the background information and frameworks analysts need to be successful in today's digital business world. You will be able to: - Identify the web analytic tool right for your specific needs - Understand valid and reliable ways to collect, analyze, and visualize data from the web - Utilize data in decision making for agencies, organizations, or clients This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

熱門審閱

VB
2018年4月16日

Well, this is great course since I did it online, but the material well covered and the lecturer give clear and interesting material through video. I will take another course after this. Thank you.

OA
2016年2月29日

I really enjoyed this course. I liked the professor's teaching style as well as the materials the course provided. All the knowledge I've got from the course helps me when I do research online.

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976 - Digital Marketing Analytics in Theory 的 1000 個評論(共 1,054 個)

創建者 Naveen

2018年8月24日

The course can be a bit a short as I felt there was a lot of repetition involved.

創建者 Adrian H

2017年6月25日

A bit weak on the theory side... just very superficially touching a few concepts.

創建者 Jonathan R

2018年2月7日

It is kind of boring, should have better practices and more real life examples.

創建者 Jaspreet K

2020年3月4日

This module was very theoretical..Please add some interesting work to it..

創建者 Jennifer H

2019年2月28日

Old methodologies, references and thinking but well structured modules.

創建者 Carlos M B d S

2020年2月2日

Some of the reading material is outdated, and sometimes not available.

創建者 marcela g

2015年12月16日

The content is very similar to the Marketing analytics in practice one

創建者 Tarek A A

2020年5月25日

the course needs to be updated with new examples from the year 2020

創建者 michael g

2015年12月27日

well organized but need more assignments and practical assignments

創建者 Jose C

2020年9月17日

More practical examples would help understand better the theory.

創建者 vinodkumar

2018年12月7日

It just give the overview and basic knowledge about analytics.

創建者 Andrew O

2018年2月4日

Really could have been added to the next course in the series.

創建者 Arvy S

2016年2月12日

Good class but very little case studies or real world example.

創建者 Nikhil N

2018年4月6日

It is a good course but theorey lacks the backing of examples

創建者 maneandchic

2016年4月3日

I don't like the peer review. I don't find it helpful at all.

創建者 Mikhail F

2015年9月29日

This course is good introduction in digital marketing.

創建者 ASHRAF - K

2020年4月21日

very knowledgeable course for the digital marketing.

創建者 Vikram R

2016年5月29日

Informative, but needs more challenging assignments.

創建者 Percy N

2020年6月13日

I found the course to be very generic... and basic.

創建者 LI T

2018年12月16日

The knowledge is quite generic, no in-depth view.

創建者 Mohamed E H

2020年7月15日

Outdated course materials, articles and readings

創建者 Tanaisha P

2019年1月13日

Very average, I don't like the way it was taught

創建者 Andrew S

2016年3月10日

This was a good course, but a bit elementary.

創建者 Sepehr v

2021年5月14日

some concepts were not explained clearly.

創建者 LASMYR E

2019年8月29日

Good theory, may need to be updated soon.